Ahmed Helmi

• Led the development and execution of a comprehensive marketing strategy for the Saudi Arabian market, significantly enhancing brand engagement and driving revenue growth.

• Spearheaded the launch of the new products, leveraging social media and digital advertising to target the youth market successfully.

• Directed several high-impact sales events, including Valentine's and Saudi Founding Day promotions, resulting in remarkable sales achievements.

• Worked closely with a digital marketing agency to refine brand messaging and optimize marketing investments for enhanced impact.

• Implemented cutting-edge marketing and e-commerce technologies to transform customer interactions and service, leading to improved responsiveness, operational efficiency, and customer satisfaction. Technologies included advanced social listening, efficient branch management on Google maps, streamlined customer service, a cloud-based call center, and a user-friendly e-commerce store.

• Enhanced order management and delivery processes by integrating solutions for POS systems and aggregator apps, improving operational efficiency.


• Initiated direct customer engagement through SMS and WhatsApp, and introduced digital e-receipts to promote eco-friendly practices and offer secure transaction records.

• Spearheaded the enhancement of the e-commerce user interface, optimizing the online store and mobile app experience, leading to a significant improvement in customer service levels and user engagement.

• Drove a team of 6 e-commerce professionals, fostering skill development and productivity improvements, resulting in a streamlined operation that reduced customer wait times from 10 days to a maximum of 4 days.

• Implemented strategic marketing initiatives, including Google Merchant, email marketing via Mailchimp, and analytics integration (Google Analytics and Semrush), boosting website traffic, sales by 82%, and reducing customer churn by 20%.

• Overhauled the e-commerce platform's inventory, product specifications, images, and categorization by expanding integration with the company's ERP system (Ms Dynamics), enhancing the billing and returns process and ensuring consistent product availability.

• Managed end-to-end e-commerce operations from website management, team leadership, customer service excellence, to inventory and shipping oversight, achieving operational efficiencies and financial performance enhancements.

• Conducted competitive analysis and conversion tracking, optimizing marketing campaigns and leveraging data analytics to inform strategic decisions and improve the company's bottom line.

I worked in more than one position, listed as follows:


> Digital Marketing Manager:


- Developed and implemented marketing plans that aligned with client goals.
Supervised the content production process to ensure that it was high-quality and relevant to the target audience.

- Managed a team of 10 Digital marketing professionals

- Launched marketing campaigns on a variety of platforms, including Google, Twitter, LinkedIn, Facebook, Instagram, and Snapchat.

- Managed clients' social media accounts to ensure that they were active and engaging.
Monitored KPIs and ROI to track the effectiveness of marketing campaigns.

- Created marketing plans for the organization that increased brand awareness and contributed to sales and customer acquisition.

- Managed social media accounts for the organization and developed content that engaged and converted users.


> Web/Mobile Applications Development Manager:


- Built websites for customers using a variety of technologies, including PHP, Laravel, JavaScript, MySQL, HTML, CSS, WordPress, Joomla, and WooCommerce.

- Configured and managed web servers.

- Managed software projects, including web apps and mobile apps.

- Interviewed clients and analyzed project requirements.

- Distributed tasks to the team and coordinated the stages of work (UI/UX, backend, frontend).

- Set a schedule for project delivery and supervised the final tests to ensure quality.
Provided technical support after delivery.