Aakriti Mahajan

Responsibilities

- Led marketing transformation, digital commerce, and operating model design engagements for global Fortune 500 clients across consumer goods, beauty, retail, and telecommunications sectors.
- Managed stakeholder alignment, program delivery, business process design, change management, and growth strategy initiatives.

Achievements

- Designed influencer marketing operating model covering 25+ brands and 3, 000+ social accounts across APAC, EMEA, and Americas.
- Developed a 3-year transformation roadmap for agentic commerce across four global markets.
- Shaped 5+ strategic growth opportunities, including AI-led transformation initiatives.
- Received Champion of the Quarter recognition three times for delivery excellence along with consistent client and leadership feedback.

Responsibilities

- Owned D2C ecommerce platforms across the USA, UK, Germany, and France, managing website performance, GTM strategy, product launches, and customer experience.
- Led cross-functional collaboration across business, technology, and marketing teams.

Achievements

- Achieved 200% improvement in website conversion rate within four months through UX optimization and experimentation.
- Launched D2C brands across multiple international markets.
- Built B2B ecommerce capabilities generating £15K revenue within the first quarter.
Automated pricing workflows to improve operational efficiency and shorten sales cycles.

Responsibilities

- Managed ecommerce operations, performance marketing, demand generation, and digital growth initiatives for Kiehl's India.
- Led a cross-functional team and coordinated agency and stakeholder relationships.

Achievements

- Successfully managed end-to-end D2C operations for a leading luxury beauty brand.
- Improved coordination across marketing, inventory, and ecommerce functions to support business growth.

Responsibilities

- Owned growth strategy, digital commerce performance, promotional planning, and customer experience optimization for leading fashion and beauty brands.
- Managed business performance across web and mobile commerce channels.

Achievements

- Delivered 109% YoY growth and contributed to 100% platform-wide growth in FY21.
- Drove 2X improvement in conversion rate through multivariate testing and optimization initiatives.
- Achieved record 3X GMV growth during End-of-Season Sale campaigns.
- Improved website performance through search, checkout, and merchandising optimizations.

Responsibilities

- Managed advertising monetization, strategic partnerships, and revenue growth initiatives across key restaurant and brand partners.
- Developed commercial strategies and performance improvement programs.

Achievements

- Scaled advertising revenue by 8X and increased the paid partner base by 7X within 13 months.
- Delivered 22% business growth through demand-shaping and partner monetization initiatives.
- Generated savings of INR 1.13 Cr through commercial negotiations and guaranteed business commitments.
- Received Swiggy Spotlight Award, recognizing top-performing talent within the AP&T cluster.