Ahmad Al-Far

• Execute high-impact marketing and pricing strategies, securing long-term
rental contracts and boosting ROI.
• Strengthen customer engagement using digital tools, increasing satisfaction
and Net Promoter Score (NPS).
• Champion a Safety-First culture through on-site leadership, toolbox talks, and
proactive risk management.
• Streamline operations by aligning closely with service, logistics, and technical
teams to ensure end-to-end delivery excellence.
• Take ownership of receivables, cross-border equipment movement, and
inventory management to hit key performance targets.
• Invest in team growth by delivering structured training programs and fostering
a culture of continuous learning and improvement.

• Responsible for driving business development of specialty rental business within the assigned market
• Efficiently Initiate, develop & execute marketing and action plans for the targeted market in coordination with Rental Manager
• To Develop and expand the customer base & maximize the customer share
• Establishment of good customer’s relationships & maintaining regular contact with all customers’ especially key accounts & ensure an excellent standard of service is provided.
• Plan and priorities personal sales activities in-line with the marketing plan, Forecast & Projections & in coordinate with the rental manager towards achieving agreed sales target - especially managing personal time and productivity to Maintain and develop existing and new customers through appropriate propositions and ethical sales methods
• Identifying, develop & maximize business opportunities for more Potentials & new applications with existing & new customers
• Identify customer requirements and propose total solutions to meet the customer requirements , Prepare quotations and follow up with customers to obtain orders
• Organize, plan and record activities & Continuously Updating your customers list, contacts, activities, quotations, letters, contracts & all other corresponding visit and action reports (including lost order reports
• Insure the whole process accuracy & proper applying of all the Company Procedures, documentation requirements including invoicing, invoices handling & Receivables follow up.
• Managing of Receivables & maintain the outstanding below 80 days
• Monitoring and reporting on market trends & activities & Interact with various departments & sales staff and adjust efforts to accomplish or improve budgeted results
• Drive, implement, sustain & develop quality process improvements that focus on safety, operations & customer service - Adhere to health and safety policy and other requirements relating to care of equipment
• Attend sales meetings and ensure that all subsequent action required is undertaken
• Negotiate and implement market related product price increases to customers when deemed necessary.
• Participate in equipment shows and association meetings as required.
• Support sales through undertaking site surveys and providing technical advice to both existing and potential customers
• Promote the business regionally by supporting the Regional Manager and other team members in achieving targets
• To support and promote the group core values: interaction, commitment and Innovation with customers.
• Adhere to company policies and procedures for personnel management and administration.
• To carry out additional duties as may become necessary to ensure the successful operation of the company
• To undertake unplanned projects and perform related duties.

• Led a team to drive sales growth in the specialty rental market at Atlas
Copco.
• Developed strategic sales plans in collaboration with the Rental Manager to
enhance business performance.
• Fostered strong client relationships, focusing on key accounts and delivering
exceptional service.

for the Oil and Gas division, following up with the K - companies and clients, working on the business development to establish the new relationships and joint ventures with the respective principals.

After I was appointed with GSP as a project engineer for pipeline and maintenance projects in Kuwait and the GCC, for which worked on projects for the KOC and ARAMCO.

Projects executed:

1- Swabbing and drying of New Crude Oil Transit Line - Phase 1
Owner : KOC
EPC: ABB
Construction Contractor: Alghanim International
Duration: June 2013
Specs: 30”, 40 Km
Location: Kuwait - Kadma
Role:
I was appointed as a project engineer, coordinating schedules, plans, trouble shooting, and managing the process with the client,
The process was to propel MD and LD pigs for the swabbing operation then propel a Bi - Direction pig with LD pigs for the drying operation, the air was dried with air dryers giving -30 Co dew point.

2- Pre commissioning of Gas line from Khursaniya to Ras Alkhair

Projects executed

Got promoted to a technical manager / MENA operations.
That I Designed and built 5 KW wind turbines, also I was responsible for
managing time tables for projects and inspection of site.
Also managed the responsibilities of civil contractors and electrical contractors,
selection of proper martial for installation such as wires, ducts, battery bank
cabinets, mounting kits, and insulation and protection of metal used in such
systems, and supervised their installation according to the best condition
according to engineering calculations with minor losses and best performance.
Got new levels of contracts as dealers for international companies distributed
in USA, Canada, and Asia.

where I installed hybrid off / on - grid system for both residential and commercial sectors which include PV panels, wind turbines, battery banks, and control system (charge controllers and Power inverters), Opened new aspects markets and possibilities for renewable energy in and outside Jordan, worked with the sister company called C2J (Cobia systems) in the field of water treatment using biological water treatment (MBR units) in their implementation and power generation using renewable energy systems

Got promoted to a / MENA operations.
That I Designed and built 5 KW wind turbines, also I was responsible for managing time tables for projects and inspection of site.
Also managed the responsibilities of civil contractors and electrical contractors, selection of proper martial for installation such as wires, ducts, battery bank cabinets, mounting kits, and insulation and protection of metal used in such systems, and supervised their installation according to the best condition according to engineering calculations with minor losses and best performance.
Got new levels of contracts as dealers for international companies distributed in USA, Canada, and Asia.

Worked on the design of water harvesting and water generation and purification systems from humidity.

I installed hybrid off / on - grid system for both residential and commercial
sectors which include PV panels, wind turbines, battery banks, and control
system (charge controllers and Power inverters), Opened new aspects
markets and possibilities for renewable energy in and outside Jordan, worked
with the sister company called C2J (Cobia systems) in the field of water
treatment using biological water treatment (MBR units) in their implementation
and power generation using renewable energy systems

During installed several waste water treatment units, desalination units, and
R.O units, did maintenance for existing with maintenance for chemical dosing
and water pumps

pharmaceutical industries, during was trained to the calibration of equipment and the industrial process, the quality assurance and quality control processes.

Also worked at the maintenance department which included maintenance of the waste water treatment plant and water desalination unit, the electrical generator unit and the HVAC systems