عامر شهزاد

International Sales Manager, Hajj & Umrah Operational Manager at Sale Advanced Company Ltd.
(A Subsidiary of Saudi Telecom Company (STC)

August 2012 - Present (2 years 9 months)

• Planning and executing programs to position STC a leading telecom operator in serving about 8 million visitors/annum from across the world.

• Capturing international sales market by reaching pilgrims in their
home countries.

• Strengthening relations with International Organizations, Hajj Ministries and Consulates, Airlines, Tour operators, Airports terminals in KSA and abroad etc.

• Devising revenue share model with international partners, tailored packages & POSM for each country, appointing agents and dealing with customs of each country.

• Initiating and signing deals (MOU and MOA), closely monitoring and following up with customers consignments until reach to international destinations.

• 4th successive year to handle Hajj and Umrah sales operation within the budget and utilizing available company resources and existing network.

• Manage mega event (hajj) sales operation by administering team of 700+ seasonal staff, securing 80+ seasonal locations across the country, secure stock and run ATL & BTL marketing promotions across the kingdom.

• Devising and implementing competitive sales strategies, taking numerous initiatives to lead the project and to crop appropriate market share from multi-million hajj industry.

• Utilizing the current company’s structure and resources, oversee related channel managers (HR, Finance, Supply Chain,
Marketing, IT).

• Maintaining sustainable sales growth of about 10% each year in spite market is decreasing by 20% every year because of huge expansion in Makkah and Madina holy sites Government is cutting
in hajj quota for each country by 20%. Uncontrollable factors eg epidemics and rivalry in international diplomatic are main challenges to keep the growth.

• I’m a highly accomplished and dynamic manager with
SMART objectives, mentor, educator, motivator, creative & result oriented with excellent negotiation skills in English and Arabic languages.

• Proven track record of positively impacting results in organizations and markets.

Handling Retail & Wholesale Business

Participating in international business exhibitions and venues in Turkey, Dubai, Bahrain etc

Defined strategic position of TANGO Group in MENA region.

Devised policies and procedures to control Retail and Wholesale, Sales, Marketing, Training, Store, Logistics, HR, Admin, Training and Business Development departments.

Recruiting, training and motivating teams of top-performing sales experts.
Demonstrated ability in troubleshooting business problems & giving creative, effective solutions.

Demonstrated ability troubleshooting business problems and implementing creative, highly effective solutions.

Sales and Marketing Tasks
Revised and implemented yearly media plan and marketing activities with aggressive push and pull strategy for all shops in KSA. Prepare profitability plan of each unit, set milestones of each unit, keenly monitor performance of each unit, take corrective action eg fixing of staff, promotion or stock.

Used ATL, BTL and TTL advertising techniques to achieve sales targets

Focused on marketing research and consumer insight before we launch product in KSA

Launching 2-3 new products every month with complete marketing support.

Open new showrooms with aggressive media campaign to create public awareness and to create buzz in the market.

Determine yearly sales milestones and plan to achieve each retail and wholesales outlets of ksa

Devised ambush media strategy for attention, retention, desired and action

Established close relations key accounts and B2B companies.

Increased sale of Retail Showroom from Avg, 30, 000/month to 63, 000/month, with effective advertising, direct marketing, sales training.

 Handling KSA business with 60 frontline staff working in 22 showrooms across the KSA and 8 back office staff working in Accounts, Admin, Logistics, Warehouse and Transport departments.
 Strong track record delivering outstanding sales growth. 80% sales growth in 2009 and 35% growth in 2010.
 Cutting operational cost by 30%
 Explore new business streams and opened 13 new business showrooms throughout the ksa
 Introduced customer’s loyalty program and prepared 14, 000 valuable customers databank.
 Defined strategic position of SAPG in KSA
 Planning and organizing of complete operational structure
 HR: Prepare an Olympian team by recruiting, accessing, training and managing of staff
o Prepare performance management and improvement system
o HR Planning with organizational development structure.
 Logistics & Store: Monitoring the quality, quantity, cost and efficiency of the movement and storage of goods;
 Coordinating and controlling the order cycle and associated information systems;
 Analyzing data to monitor performance and plan improvements and demand;
 Allocating and managing staff resources according to changing needs;
 Liaising and negotiating with customers and suppliers;
 Developing business by gaining new contracts, analysing logistical problems and producing new solutions.

Key Responsibilities:
 Planning, coordinating and executing media/ promotional activities/ communication campaigns events to promote a positive image of the company.
 Developing and implementing an integrated range of brand marketing concepts and marketing strategies with media and creative agencies.
 Spearheading marketing initiatives advertising campaigns, PR activities, and promotions to create sales openings as well as improving the brand identity in the markets.
 Liaising with PR agencies / Ad agencies and preparing promotional product catalogs and branding details making recommendations/ tailor made strategies for company website and presenting it to the key clients for B2B.
 Establishing/maintaining relationships with industry influencers and key strategic partners, Preparing media plans considering SMART, SWOT, PEST, media and marketing mix analysis to promote the company.
 Devising the annual marketing plan/ budgets in conjunction with corporate vision and prepared reports for management with recommendations.
 Researching investment opportunities/ conceptualizing business development ventures to draw out complete business roll out plans in view of sales and marketing, creation and delivery of management information, and financial reporting to the management.
 Driving focused and exclusive marketing campaigns and executing all visual merchandising strategies and website development with uniformity in message and graphics.
 Negotiating for the cost effective ways to ensure best product mix and lowest possible prices consistent with quality standard

 To write proposals, prepare presentations and present them to the key clients.
 To assist management for planning, controlling, problem solving and decision making.
 To retain existing customers by optimizing quality of service and optimal customer satisfaction.
 To develop new customers by exploring new opportunities, by develop strategic positioning and by monitoring emerging market trends.
 To maintain sound professional and mutually beneficial relationships with assigned key accounts through promptly responding the queries of clients, regular follow-ups and by providing excellent support services.
 To ensure daily productivity is within the time, budget and meeting required quality standard.
 To monitor performance of my team, identify weaknesses; take corrective actions to achieve goals.
 To devise marketing plans, develop business strategies, recommend and create synergies.

 Identified customer requirements, prepared feasibility reports and suitable solutions. Oversaw product development process, and ensuring proper feedback for approval or modification.
 Piloted media plans and business plans considering SMART, SWOT, PEST, media & marketing mix analysis and implementing comprehensive range of brand positioning / marketing exercises to meet current / future customer needs and market demands.
 Designated as expert to create turnkey marketing and business development solutions for attracting media players, and interact with key figureheads pertaining to specific projects and long term growth prospects.
 Actively involved in designing marketing pitches for key projects. Liaised with concerned departments to ensure that deadlines are met.

I was responsible;
 To formulate ISO policies for Training, Medical and Administration departments.
 To deal with insurance companies & hospitals for the best & economical treatment of 700+ employees.
 To prepare orientation programs and deliver lectures in the field of Business Communication, Mass Communication, Marketing, Advertising, Time Management and Traits of Winners.
 To devise Training Matrix, prepare course materials and coordinate training programs.
 To prepare ISO procedures and forms for Administration, Training and Medical Departments.
 To prepare human resource planning considering organizational future requirements, provide appropriate training professional and industrial training for the timely readiness of employees to assume their assigned jobs.
 Insures the timely preparation, discussion and submission of performance appraisals monitors and takes development actions appropriate to performance reviews.
 Designs and conducts basic Management Training courses after conducting organizational needs analysis.