Direct-Response Copywriter & Marketing Consultant
Independent
Total years of experience :11 years, 7 Months
Summary: Helps businesses to ethically engage & persuade their audience to move beyond brand awareness and take decisive steps towards a higher value relationship — using the power of messaging & offer creation.
Proposed a 6-step communication strategy to the country’s largest library for building a brand image that facilitates highest quality audience interactions and attracts big name sponsors & partners consistently.
Drafted plan to address the low readership problem for Qatar Digital Library by offering options to appeal to non-expert audience, ability to engage with readers off-website, and reduced reliance on search engines to drive traffic to the website.
Developed messaging framework, product value ladder, up-selling strategies, and indirect monetization strategies for a publisher targeting middle-aged, middle-income, beginner-level investor audience.
Advised language, visual, structural, & functional enhancements to a sales page for a financial investing info-product to reduce visitor bounce rate, re-target non-buyers, improve mobile conversions, and increase average order value.
Summary: Orchestrated major steps in turning ideas into digital products (mobile apps & backend systems) for projects ranging from $20, 000 — $360, 0000.
AREAS OF INVOLVEMENT
client & cross-team communications,
market research,
product strategy,
content strategy,
UX
interaction design,
prototype development & product testing.
Completed the product ecosystem needed to create the desired front-end user experience by designing the system processes, user flows, content-models, and information architecture of backend systems.
Advocated changes to functionality bundling (in a mobile app) to avoid future complications in backend system design, reduced confusion between user groups, and minimal disruptions from software updates.
Proposed a minimum-viable-product (MVP) concept to cut down the time to market by ~ 60% in the interest of speeding up early adopter exposure, user feedback, media coverage and investor involvement.
Facilitated collaboration between IT, product owners, data owners, and developers during launch. Documented conflicts and cross-communicated insights to push through deadlocks and move project forward.
Summary: Analyzed scientific research projects in context of market and industry insights to identify opportunities for creating commercial value.
Contributed in development of executive reports to guide investment decisions & research strategy for extracting value from intellectual assets produced by Qatar’s leading research institutions.
Studied performance vs. economics of an invention to develop core business-model hypotheses for a client charting entry a $1.37 billion/year (and growing) nanotech market segment.
Streamlined the process of technology & market due diligence on a Silicon Valley startup seeking $15 million funding. Designed 2 custom analysis frameworks to compare technologies operating on fundamentally opposite scientific bases. Cut down the amount of required analysis work by ~50%.
First to discover & communicate an insight decisive in terminating a 5 day engagement in under 2 hours. Saved the team potentially ~80 hours of unnecessary work.
Minor: Global Business Management Served as Academic Counselor. Mentored freshman students with academic performance issues. Created & delivered workshops on college success related topics. Served in the university’s IT department. Trained & managed a team of 15 (part-time) student workers to run service desk operations. Helped save costs of hiring new full-time staff to maintain service levels. Participated in 5+ conferences & case competitions. Won 1st prize, in an international-level IT case competition, as a “solo-entry” in a team-event against 22 students from 6 universities in final round.