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Aaqeelah Floris, Senior Copywriter

Aaqeelah Floris

Senior Copywriter·ITP MEDIA GROUP

United Arab Emirates

Bachelor's degree, Journalism

Work experience

Total years of experience: 9 years, 3 months

Senior Copywriter

August 2022 - Present

ITP MEDIA GROUP

Dubai, United Arab Emirates

August 2022 - Present

Copywriting for Time Out GCC's partnership content, including Dubai, Abu Dhabi, Doha, Riyadh and Jeddah English sites.

Assessing client briefs and making recommendations to improve them.

Collaborating with sales, design, content, and editorial team to manage day-to-day paid content for Time Out Dubai.

Actioning client reverts and requests.

Executing campaigns and assisting with content strategy and making recommendations when needed.

Content planning for local and international campaigns.

Assisting with editorial content on Time Out Dubai.

Proofing and subbing copy when required.

Script writing for video captions.

Company industry:
Media Production
Job role:
Marketing and PR

Digital Copywriter

December 2019 - July 2022

DENTSU CREATIVE

Great Britain (UK)

December 2019 - July 2022

Long and short-form copywriting Monitoring web traffic and metrics Digital optimisation and implementing SEO best practices Briefing design teams and junior writers/creatives Website management (CMS) Exploring opportunities to grow traffic, reach and engagement Campaign execution Assisting with pitches for new clients Content planning, proofreading and editing

Company industry:
Advertising
Job role:
Writing and Journalism

Content producer

December 2017 - November 2019

24.com

South Africa

December 2017 - November 2019

Long and short-form copywriting Proofreading and copy editing Sourcing clients Website management (CMS) Briefing design and content teams Commissioning writers and creating briefs Conducting interviews/managing communications with experts

Company industry:
IT Services
Job role:
Design, Creative, and Arts

Features Writer

March 2017 - December 2017

Habari Media

Cape Town, South Africa

March 2017 - December 2017

General duties:

Copywriting, including but not limited to feature articles, scripts, comics, short stories, articles and product descriptions
Commissioning and sourcing freelance writers according to budget.
Assisting interns where necessary
Contributing ideas for brainstorms
Content planning and brief creation
Staying abreast of latest trends
Conducting Interviews
Creating briefs and briefing writers
Managing the brand's inbox
Liaising with marketing team regarding advertorials

Company industry:
Media Production
Job role:
Writing and Journalism

Education

Cape Peninsula University Of Technology

January 2017

January 2017

Bachelor's degree, Journalism

South Africa

Skills

Web Content Management
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Web Content Management
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Content Creation
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Content Creation
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Copy Editing
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Copy Editing
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Digital Media
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Digital Media
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Copywriting
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Copywriting
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EDITING
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EDITING
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MANAGEMENT
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MANAGEMENT
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PROOFREADING
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PROOFREADING
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WEBSITE MANAGEMENT
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WEBSITE MANAGEMENT
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COPYWRITING
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COPYWRITING
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WEB TRAFFIC
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WEB TRAFFIC
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COMMISSIONING
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COMMISSIONING
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COMMUNICATIONS
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COMMUNICATIONS
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COPY EDITING
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COPY EDITING
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REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
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REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
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Social profiles

Languages

English

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