Sr. Product Marketing Specialist
Ooredoo Telecom / Wataniya
Total years of experience :28 years, 4 Months
• Develop go to market and lifecycle marketing strategy (Customer Value Management) for Telecom products by identifying target customer and creating optimal value proposition, positioning, and marketing strategy
• Plan, analyse, interpret Data based on customers profile and trends
• Develop (BTL/ATL) new services/products to seek new revenue and profit source for the company by researching the market, defining the service, create order flow, logistics flow/workflow, and design support, fault and restoration flow, in co-operation with the various product support groups
• Tracking and reporting of key metrics (i.e. adoption, conversion)
• Work on tools - Unica (IBM), Cognos reporting tool, Teradata, Toad etc
• Was responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities from marketing a product to after sales support
• Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders. Track project milestones and deliverables
• Planning and coordinating the implementation of business plans and the penetration of new markets/avenues. I was instrumental in implementing out of the box services which saved 20% of cost and added 30% additional revenue - Franchising, Inhouse call center, Delivery services, SIM packaging unit and manpower sourcing projects were some of them I handled
• Implement & manage electronic terminal business - Telco, ISP, Insurance offerings in Kuwait (Retailers, whole sellers, sub dealers etc.)
• End to end provisioning and coordination from new partners to existing partners
• Handle sales team of 10 on daily basis, assign targets, incentives and strategies to manage operations and generate maximum revenues
Reporting to CEO, responsible for generating sales leads, handling chat support, maintaining MIS, drafting & submitting proposals, presenting products to clients & developing business.
Business Development - Operators, Corporate, Financial organizations, and International clients specially based in Middle Eastern Market.
Corporate Sales, VAS sales to HCL, Bugzy and many more companies
Contents and Application Sales to Corporates and Software Companies
Professionally and proactively manage client/account relationships.
Proactively identify and close new business opportunities.
Responsible for maintaining cordial relations with clients, hypermarkets, stores providing details on position of consignments & delivery, maintaining records of delivery & tracking,
Organizes Front-end workforce and schedule to ensure a safe and productive work environment.
Analyses work methods and distribution to eliminate idle time and maximize productivity.
Responsible for generating shrinkage inventory reports and analyzing inventory level of all items to avoid overstock, under stock or out of stock situation.
Ensures prompt and accurate re-ordering quantities.
Managing outsourced call centers and representatives directly and directing their activities for the achievement of clients targets and goals.
Managing the overall performance analysis of existing lists and programs.
To play key role between client and the company.
To assist the Management in start-up of new projects
To advise the management to explore on the new Business opportunities
To ensure the clients/customers satisfaction through the project
implementation
To co-ordinate with clients on a regular basis and build rapport with client with an objective to maintain fruitful relationship and reach business goals.
Facilitate in the implementation and evaluation of call center procedures and policies.
Managing a team of call center representatives directly and directing their activities for the achievement of call center targets and goals.
Managing the overall performance analysis of existing lists and programs.
Developing and supervising a team of representatives and preparing their performance reports.
Developing new lead targeting schemes, and scripting for the optimization of existing programs.
Monitoring team performance to ensure that the call center goals are met and supporting call center quality and training efforts.
Measuring and demonstrating the group productivity as well as the individual’s reports related to customer outcomes.
Identifying and articulating reporting requirements, which includes targets, specific data, and anticipated outcomes.
Identifying, recommending and supporting the implementation of various programs for the improvement of call center processes.
Writing and conducting performance evaluations, making employment decisions, setting up performance goals and targets for assigned team.
Promoting sales culture that encourages and ensures the staff satisfaction.
Planning, Coordination and execution of Sales activities
Managing company accounts, documenting activities and competitive analysis along with supporting existing customers account details and effectively managing their account procedures.
Producing timely reports and managing weekly data as well as time sheets
Creating, distributing and selling membership plans to corporates
