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Aashir Ali, Marketing Specialist – Performance Marketing

Aashir Ali

Marketing Specialist – Performance Marketing·K&V; Group

United Arab Emirates

Master's degree, MBA

Work experience

Total years of experience: 6 years, 4 months

Marketing Specialist – Performance Marketing

February 2024 - Present

K&V; Group

Dubai, United Arab Emirates

February 2024 - Present

• Managed Meta & Google Ads campaigns generating 5, 000+ qualified leads, reducing CPL by 32%
• Achieved 4-5x ROAS through funnel optimization, A/B testing, and audience segmentation
• Improved landing page conversion rates by 27% through CRO and creative testing
• Reduced CAC by 22% through budget optimization and performance audits
Company industry:
Financial Services

Marketing Manager – Performance & Growth

April 2023 - February 2024

Intersys Ltd.

Karachi, Pakistan

April 2023 - February 2024

• Led multi-platform ad campaigns generating 10, 000+ qualified leads
• Reduced CPL by 30% across priority regions
• Delivered 5-6x ROAS through funnel restructuring and advanced audience segmentation
• Increased brand reach by 260% and engagement by 4x within 9 months
Company industry:
IT Services

Marketing Manager – B2B & Marketplace Growth

March 2020 - April 2023

Trademor

Karachi, Pakistan

March 2020 - April 2023

• Drove 4, 200+ B2B inquiries for Alibaba.com seller accounts
• Reduced CPL by 28% across Manufacturing, FMCG, and Packaging sectors
• Improved seller activation and lead conversion by 35%
• Increased seller visibility by 3.2x via SEO listing optimization and keyword planning
• Grew social media presence by 240%
Company industry:
Internet & E-commerce

Education

Lincoln University College

August 2026

August 2026

Master's degree, MBA

Malaysia

NED University of Engineering & Technology

January 2022

January 2022

Bachelor's degree, Mechanical Engineering

Pakistan

Skills

ANALYTICS

Intermediate

DIGITAL MARKETING

Intermediate

BUSINESS TO BUSINESS

Intermediate

DIGITAL MEDIA STRATEGY

Intermediate

GROWTH STRATEGIES

Intermediate

LEAD GENERATION

Intermediate

MARKETING

Intermediate

MARKETING MANAGEMENT

Intermediate

MEDIA MANAGEMENT

Intermediate

PERFORMANCE MANAGEMENT

Intermediate

Languages

English

Native Speaker

Hobbies and interests

Mov