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Hassan Osman, Head of Digital PR

Hassan Osman

Head of Digital PR·MOUNT – The Communication Team,

United Arab Emirates

Bachelor's degree, Management Information Systems

Work experience

Total years of experience: 7 years, 9 months

Head of Digital PR

April 2025 - December 2025

MOUNT – The Communication Team,

Cairo, Egypt

April 2025 - December 2025

• Spearheaded integrated digital marketing strategies across PR, influencer, and event domains, serving as the key strategic and operational liaison for clients.
• Effectively managed extensive client portfolios, ensuring alignment of creative direction with media execution and overarching business goals.
• Drove impactful performance reviews and comprehensive post-campaign reporting, enhancing client satisfaction and retention.
• Oversaw paid media initiatives, digital PR campaigns, and influencer partnerships, optimizing engagement and brand visibility.
• Cultivated strong relationships with clients, ensuring consistent delivery of high-quality services and innovative solutions tailored to their needs.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Manager – Digital, PR & Events

October 2024 - March 2025

MOUNT – The Communication Team,

Cairo, Egypt

October 2024 - March 2025

• Spearheaded comprehensive digital marketing strategies, integrating PR, influencer outreach, and event management to elevate brand presence and engagement.
• Directed mid-to-large scale accounts, effectively managing budgets and resources to drive efficiency and achieve significant cost savings.
• Collaborated with cross-functional teams to execute impactful product launches, conferences, and brand activations, significantly boosting brand visibility and market reach.
• Fostered strong client relationships through proactive communication and strategic insights, enhancing overall client satisfaction and loyalty.
• Leveraged social media platforms to amplify brand messaging and engage target audiences, driving increased online presence and community interaction.

Company industry:
Advertising

Senior Account Manager / Team Lead – Digital & Events

September 2021 - October 2024

ZEE ADVERTISING – Advertising Agency,

Cairo, Egypt

September 2021 - October 2024

• Spearheaded comprehensive digital marketing strategies, including influencer collaborations and experiential events, significantly boosting brand awareness and engagement.
• Directed and developed a high-performing team, streamlining project management processes to enhance productivity and deliver exceptional results.
• Cultivated strategic partnerships with influencers and media outlets, maximizing campaign impact while ensuring budget efficiency and effective resource allocation.
• Leveraged data analytics to inform marketing decisions, driving targeted campaigns that resonate with key demographics and elevate brand positioning.
• Fostered a collaborative environment to inspire creativity and innovation, aligning team efforts with overarching brand goals and objectives.

Company industry:
Advertising

Digital Marketing Specialist

November 2019 - February 2021

ZYDA TECHNOLOGIES

Cairo, Egypt

November 2019 - February 2021

• Spearheaded digital marketing and PR initiatives, driving a 32% increase in platform awareness and merchant acquisition.
• Cultivated and managed influencer partnerships and digital PR campaigns with F&B brands, boosting audience engagement by 43%.
• Strategically aligned campaign messaging with business objectives through collaboration with internal teams, enhancing overall campaign effectiveness by 27%.
• Developed comprehensive content strategies that resonate with target audiences, ensuring consistent brand messaging across platforms.
• Analyzed performance metrics to optimize campaigns and drive continuous improvement in digital marketing efforts.
• Fostered strong relationships with stakeholders to support brand growth and elevate market presence.

Company industry:
Marketing

Content Manager / Team Lead

October 2017 - October 2019

DIWAN VIDEOS – YouTube Management Agency,

Dubai, United Arab Emirates

October 2017 - October 2019

• Spearheaded digital marketing strategies for creator and gaming channels, driving a remarkable 145% increase in audience engagement.
• Directed a dynamic team of 3, optimizing content calendars and publishing processes, resulting in a 68% boost in operational efficiency.
• Orchestrated impactful creator events and community activations, managing logistics and execution to elevate event success rates by 35%.
• Cultivated strong brand presence across social media platforms, leveraging analytics to refine strategies and enhance brand visibility.
• Collaborated cross-functionally with stakeholders to align marketing initiatives, ensuring cohesive brand messaging and audience targeting.

Company industry:
Management Consulting

Education

New Cairo Academy

July 2017

July 2017

Bachelor's degree, Management Information Systems

Egypt

GPA (point): 2.9 out of 4

GPA (point): 2.9 out of 4

Skills

BUSINESS OBJECTIVES & MARKETING STRATEGY

Expert

CLIENT SERVICES

Expert

COMMUNICATIONS

Expert

COST ACCOUNTING

Expert

INFLUENCER MARKETING

Expert

PRIORITIZATION

Intermediate

PUBLIC RELATIONS

Expert

QUALITY CONTROL

Intermediate

SOCIAL MEDIA

Expert

TEAM MANAGEMENT

Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Influencer Marketing & PR Strategies
Strategic Marketing Framework
Google Digital Marketing Google Ads & Google Analytics Leadership & Team Development
ManagementInformation Systems

Hobbies and interests

American Football Coach

certified tackle football coach for EFAF, IFAF, UAS Football, with 7+ years of coaching experience

flag football official

Certified flag football official from IFAF & USA Football

Digital Arts