Commercial Manager
Masdar Al Hayat for Food Industries Co. Ltd. (Tamimi Group)
Total years of experience :10 years, 2 Months
Starting as a bakery business in 2008, Masdar Al Hayat with its Brand FONTE stands today at the forefront of the Bakery(Fully baked, Frozen Bread, and Tortilla) and other industries like Tomato Paste and Cakes as well as a distributor for different FMCG items utilizing its Private label.
Based on Customer’s requests and in coordination with the Sales Team conducted the necessary feasibility studies and suggested the introduction of new products. Succeeded to launch around 30 new SKUs and add them to the company’s portfolio within less than a year.
Sourced new Trading products through industry research and benchmark analysis. Built up database of various suppliers’ contacts with a positive working relationship.
Identified & visited alternative sources and made recommendations based upon requirements for time, price and quality.
Negotiated and agreed supplies’ contracts and executed purchase orders as needed to support the business.
Evaluated the suppliers’ performance and their competency as per the market readings & took the proper corrective action with top management.
Tracked and monitored inventory to maintain inventory’s optimal levels of trading products in accordance with inventory cycles and to avoid overstocking and hence managed the stock ordering process to be in compliance with the annual sales forecast.
Participated in the process of developing a targeted company sales forecast.
Monitored the performance of the products in the market by evaluating, analyzing and preparing quantitive reports regarding the sales of each to suggest proper corrective action in coordination with the Finance and Sales Departments.
Conducted regular market visits to keep abreast with the latest market developments and activities and to stay in touch with existing customers or to win potential ones in order to expand the customer data base.
Attended and represented the company in worldwide exhibitions such as Gulfood and Sial Middle east and the achieved results led to be assigned as the Export manager.
Followed Trading items sales; the 2015 growth of trading items sales value is 77%.
Assigned in 2015 to direct the Wholesales team; managed to develop the Team by coaching, motivating and influencing them and hence led them to achieve in 2015 100% growth in sales value.
Tamimi Oil & Gas Company is the authorized distributor for GE Oil & Gas in KSA, deals in Contracting Maintenance and Operation, Trading and supply of Gas turbines, Compressors, Pumps, Electrical generators and their spare parts.
-Identified and converted new customers. Recognized for ability to quickly establish rapport with customers and served as the primary customer contact for business issues for accounts which had appeared in repeating and retaining the business, and turning round failing accounts achieving all designated account sales targets and objectives and ensure the ultimate satisfaction of the customer.
-Created and implemented account development strategies that significantly enhanced growth by harnessing strengths in forecasting, opportunity identification and goal setting.
-Assisted/Led client negotiations to close orders; closed and won deal USD 6.25M, negotiated a 5 years period contract with ARAMCO to supply from a list of 8000 different items worth around USD 75M, won 3 different 2 years renewable contracts to supply from a list of 6169 and applying its respective terms and conditions.
-Handled negotiation with the suppliers regarding orders to ensure the best quality/price ratio is attained, in coordination with the Management; succeeded in getting a 16% discount on a business deal yields an extra profit of USD 1M.
-Managing the Inquiry To Order (ITO) process from lead qualification to contract signature.
-Managing the Order to Remittance (OTR) process from placing PO to the supplier until being paid by the customer.
-Developed commercial partnerships and solid business relationships with the Freight forwarders and third party agencies that yielded to increase the profit margin and decrease time of responding to the customers with competitive proposals.
-Reported sales activities and generated business performance reports for review to senior management.
-Kept a track of all the sales agreements and their updated status.
-Dealt with Key Accounts such as: ARAMCO, SABIC, MA’ADEN, SIPCHEM, LUBEREF…
-Conducted the internal audit among the departments to verify implementation o the QA procedures as per the Project Quality Plan and ensure regular measurement of the Company Quality objectives.
-Reported to the top management on the effectiveness of the Quality Management Systems in relation to Quality Objectives, Key Performance Indicators, SWOT analysis, e.t.c.
-Supported in utilizing an unused database software; managed and supervised data entry; Created, developed, and managed testing database reports to ensure it fits with the required needs; handled all imports and exports of data; synchronized the entered data with the filed data.
-Converted existing manual-worksheet system to full on-line computerized system and processed payroll to meet processing deadlines.
-Supported Accounting department by holding responsibilities of an Accounting Clerk when got vacant.
-Assisted HR in developing new processes to make Payroll/HR processes more efficient.
-Directed the maintenance of personnel files and records to ensure organization and accuracy.
-Developed and implement personnel policies to support business goals and ensure they comply with company requirements and coordinated all HR activities between departments and Head Office.
-Managed Leave/Exit only plans for the project, ensured that replacements are in place prior to the employee leaving the position.
-Followed the employee’s Iqamas and passports renewals.
B.A. in Business Administration and Marketing (Graduated 2005) Faculty of Economical Science and Business Administration, Lebanese University
B.A. in Business Computer (Graduated 2003) Faculty of Economical Science and Business Administration, Lebanese University