Abboud Breidy

• Hold full P&L accountability for a $10M+ brand portfolio across retail and foodservice channels. Grew distribution footprint by 15% within 6 months by identifying and contracting white-space partners, adding an estimated $2.3M in annualized revenue
• Manage strategic relationships with 30+ principals, renegotiating terms and optimizing supply chain to improve net margin by 3% on key lines
• Instituted a monthly KPI and competitive intelligence dashboard, enabling real-time trade spend reallocation and contributing to a 5% increase in sell-out velocity

• Launched the company’s entry into the premium FMCG segment; defined GTM strategy and channel mix, achieving 85% of the 6-month sales target within the first 4 months
• Restructured the sales incentive program and implemented a weekly coaching rhythm, improving team productivity by 20% as measured by calls per day and order size

(Relocated to UAE for family reasons. Excellent reference available upon request)

• Engineered a full brand repositioning, leading to a 14% market share capture in Kuwait within the first year and 22% revenue growth for the portfolio
• Championed the end-to-end launch of 3 new product lines; one SKU exceeded its first-year sales target by 110%
• Managed export P&L for 8 markets (Kuwait, KSA, Bahrain, Qatar, Ivory Coast, Nigeria, Mauritania, Angola). Optimized supply chain and payment terms, reducing cost-to-serve by 5% while improving on-time-in-full (OTIF) delivery to 98%

• Developed and executed growth strategy expanding the client base by 25%, increasing revenue by 18% within 9 months
• Built new partnerships through direct negotiation, resulting in two long-term contracts worth a combined $1.2M annually
• Strengthened compliance and transparency by preparing legally sound contracts

• Directed commercial operations across three markets, leading a team of 12 cross-functional managers
• Consolidated ATL, BTL, and TTL strategies under a single brand vision, improving campaign ROI by 15%
• Designed and delivered a strategic selling training program to over 7, 500 sales representatives, elevating brand presence and compliance at point of sale

• Successfully monitored & reviewed project activities, consistently delivering projects on time & within budget while orchestrating seamless integration of objectives & ideas from department heads, ensuring a cohesive approach towards organizational growth
• Developed & executed impactful business strategies for promotional activities, elevating brand visibility & driving customer engagement while handling financial tasks & optimizing resource allocation for maximum profitability
• Collaborated closely with the marketing team while effectively planning & implementing product launches, encompassing above-the-line (ATL), below-the-line (BTL) & through-the-line (TTL) initiatives
• Led & developed a high-performing team consisting of country sales managers, marketing managers, administrative managers, warehouse managers & executive secretaries in Lebanon, Jordan & Iraq. (12 colleagues in total) while planning & executing regular training seminars for sales teams & managers (7, 500 salespersons approx.)

• Successfully monitored & reviewed project activities, consistently delivering projects on time & within budget while orchestrating seamless integration of objectives & ideas from department heads, ensuring a cohesive approach towards organizational growth
• Developed & executed impactful business strategies for promotional activities, elevating brand visibility & driving customer engagement while handling financial tasks & optimizing resource allocation for maximum profitability
• Collaborated closely with the marketing team while effectively planning & implementing product launches, encompassing above-the-line (ATL), below-the-line (BTL) & through-the-line (TTL) initiatives
• Led & developed a high-performing team consisting of country sales managers, marketing managers, administrative managers, warehouse managers & executive secretaries in Lebanon, Jordan & Iraq. (12 colleagues in total) while planning & executing regular training seminars for sales teams & managers (7, 500 salespersons approx.)

• Transformed unit performance: increased sales by 26% and improved profit margins by 12 points through strategic pricing and portfolio rationalization
• Revamped demand forecasting and inventory management, reducing inventory costs by 8% while maintaining a 99% service level

• Played an instrumental role in the timely ordering of essential items, ensuring adherence to established timelines & agreements, contributing to seamless operations & supply chain management.
• Led the creative design process for the yearly catalog & flyers, collaborating closely with suppliers & the management team, resulting in captivating marketing materials that effectively showcased the brand.
• Prepared the comprehensive yearly marketing plan, aligning strategies with suppliers & the management team, facilitating effective communication & implementation by the sales team within established timelines.
• Developed & executed innovative marketing strategies in alignment with the brand strategy, driving brand awareness, customer engagement & revenue growth.
• Actively participated in suppliers' meetings & events, both locally & internationally, fostering strong partnerships, sharing business results, gathering valuable feedback on sales, new product launches & promotional activities & ensuring successful implementation of supplier guidelines.
• Prepared detailed sales & financial reports as requested by senior management & suppliers, providing valuable insights & data-driven recommendations for informed decision-making.
• Conducted regular market visits & analysis, evaluating weekly sales assemblies, proactively identifying opportunities to improve existing promotions or create new ones, effectively boosting sales performance.
• Nurtured & maintained strong customer relationships, ensuring customer satisfaction & loyalty for future purchases, driving repeat business & fostering brand advocacy.
• Served as a vital liaison between product development & buyers, effectively communicating market trends, customer preferences & demands to ensure the development of successful & market-driven products.
• Developed & implemented innovative programs targeting both existing & new customers, ensuring continuous product demand & sales growth.
• Prepared weekly assemblies based on thorough analysis of previous assemblies, market visits & data-driven insights, collaborating closely with the sales manager to modify & update assembly proposals based on feedback & market dynamics.
• Successfully managed & organized business events, demonstrating strong planning & organizational skills & ensuring smooth execution & positive outcomes.
• Conducted regular market visits, attending assembly points in various regions, addressing pending issues & providing necessary training to the sales team to enhance their performance & product knowledge.
• Collaborated with an external advertising agency, effectively managing calendars, proofreading ads & analyzing metrics to optimize advertising efforts & drive desired outcomes.
• Redesigned & managed the company website & social media presence, leveraging expertise in SEO, PPC campaigns, content creation & photo/video editing, resulting in enhanced online visibility & brand engagement.
• Generated & executed impactful marketing campaigns, monitoring analytics to achieve communication & event objectives for the organization, effectively driving brand awareness & customer engagement.

• Collaborated closely with the marketing department, playing a pivotal role in shaping strategies & driving business efforts to elevate the brand image & enhance customer satisfaction.
• Assisted in the development & execution of advertising campaigns, meticulously scheduling promotional events to maximize brand exposure & drive customer engagement.
• Monitored sales performance & conducted in-depth market research to stay abreast of current market trends, leveraging insights to inform strategic decision-making & drive business growth.
• Maintained a comprehensive record of existing & potential clients, fostering strong relationships & ensuring effective communication & follow-up.
• Showcased creativity & innovation by creating compelling digital media advertisements & captivating marketing content that resonated with target audiences.
• Demonstrated strong time management skills, consistently meeting deadlines & making necessary adjustments to initial plans as required to optimize outcomes.
• Leveraged keen attention to detail to proofread catalogs, price lists, ensuring accuracy & maintaining a professional & polished brand image.
• Produced original content for digital media platforms, including Instagram & Facebook, engaging audiences & fostering brand loyalty.
• Actively developed & monitored digital media sites, such as Instagram & Facebook, on a daily basis, driving engagement, responding to customer inquiries & ensuring a consistent brand presence.
• Led the creation & implementation of a comprehensive plan for social digital media integration via Instagram & Facebook, effectively leveraging these platforms to reach & engage target audiences.
• Worked closely alongside the director of business development, providing support in scheduling, database maintenance & correspondence, streamlining operations & enhancing efficiency.
• Maintained the marketing budget & implemented customer relationship management data tracking to determine the return on investment (ROI) of advertising efforts, facilitating informed decision-making & maximizing resources.
• Ensured regulatory compliance on digital media accounts, while also monitoring the agency website & printing materials, maintaining a consistent brand message & image.
• Crafted traditional forms of advertising campaigns by establishing contact with the community & designing impactful print materials, effectively reaching & engaging local audiences.
• Updated the database regularly, ensuring the accuracy of client & proposal information, contributing to streamlined operations & effective communication.
• Played an integral role in developing core communication materials that articulated the innovation strategy, including informative fact sheets & visually compelling PowerPoint presentations, effectively showcasing the organization's unique value proposition.
• Collected & analyzed data from various analytics sites, employing strong interpretive & organizational skills to generate valuable insights & actionable recommendations for client review.

• Provided exceptional support & assistance to staff, managers & senior-level officers, contributing to seamless operations & enhanced productivity across the organization.
• Demonstrated strong analytical & communication skills by creating, preparing & delivering comprehensive reports to various departments, providing key insights & facilitating informed decision-making.
• Served as a central point of contact, efficiently receiving & forwarding communications to different staff members & departments, ensuring timely & effective information flow.
• Exhibited excellent organizational skills by expertly coordinating meetings & managing schedules for multiple departments, optimizing efficiency & productivity.
• Effectively delegated tasks & responsibilities, ensuring adherence to existing policies & procedures & overseeing their timely completion.
• Acted as a valuable resource, addressing questions & finding information for employees, vendors & clients, fostering positive relationships & providing exceptional customer service.
• Played an instrumental role in supporting special projects, such as process improvements & budget development, leveraging strong problem-solving
& critical thinking skills to drive successful outcomes.
• Demonstrated a proactive approach by developing & implementing new policies & processes, streamlining operations & enhancing overall efficiency & effectiveness.
• Maintained partner fulfillment records, including comprehensive contact information, daily communication logs & asset inventory, utilizing customer relationship management tools to ensure accurate & up-to-date information.
• Skillfully coordinated & hosted client seminars, meticulously handling all aspects of event management, including preparing engaging PowerPoint presentations, creating invitations & developing promotional materials, resulting in successful & impactful client engagement.

• Excelled in a comprehensive financial & cost accounting role, overseeing all aspects of daily journal entries (JV, PV, RV), transactions & financial documentation, ensuring accuracy & compliance.
• Demonstrated expertise in handling crucial financial responsibilities, including VAT, salaries, taxes, CNSS, income tax, official declarations & collaborating seamlessly with audit processes, contributing to meticulous financial management.
• Ensured the smooth & timely posting of journal entries to the financial system, meticulously filing all related documents for easy retrieval & reference.
• Played a pivotal role in preparing monthly statements, skillfully collecting data, conducting detailed analysis, investigating variances & summarizing information & trends, providing valuable insights for informed decision-making.
• Prepared comprehensive financial & analytical reports, including cash flow statements, balance sheets & profit & loss statements, effectively presenting critical financial information to stakeholders & supporting strategic planning & business growth.