Marketing Campaign Manager
Etihad Airways
Total years of experience :15 years, 3 Months
Creating and implementing new B2B and B2C marketing campaigns within the budget
Manage and monitor the execution of conversion-focused marketing activities across relevant channels to meet commercial objectives
Liaise with relevant stakeholders to gather, collate and analyses internal business requirements and ensure marketing plans and activities align with business needs
Work closely with external partner agencies to ensure marketing companies and activities are properly planned and effectively delivered
Communicating performance track marketing campaigns and activities
Re-branding campaigns and manage the development and delivery projects
Project management of Etihad’s sponsorship assets in the Americas.
Activation sponsorship assets. (NYCFC, NYFW, Verizon Center).
Events management: manage the complete participation cycle of Etihad in GPTA (Global
Business Travel Association)
Management of hospitality program for VIP guests and sponsored.
Plan and organizing sponsorship vents including liaising with internal and external stakeholders
like: sales, marketing, partners, external agencies...etc.
Managing the ticket distribution and follow up process with partners for changes, amendments
or cancellation. Identifying sponsorship partners and finalize the deal. March 2014 - December
2014
Build-up the section of media production from the scratch
Setup the journalism plan and strategy for the ministry
Coordinate and direct office services, such as records, departmental finances, budget preparation, personnel issues, and housekeeping, to aid executives.
Analyze internal processes and recommend and implement procedural or policy changes to improve operations.
Presenter and Producer for “Youm.com” Program on Dubai TV. (dynamic daily show focuses on stock market, business, politics, technology, culture and tourism)
The main TV Presenter for the Dubai Morning Show:
Good morning Dubai is the live daily show on Dubai TV, targeted for the Arab family and all what could interest the audience in various fields such as: medical, scientific, cultural, arts, entertainment, business, news, gossips, creative and more. The show is a great platform to host guests from different background, VIPs, celebrities and many others”.
2009 - Coverage for the grand opening of Dubai metro.
2010 - Coverage for the grand opening of “burj Khalifa”.
2013 - News presenter and bulletin writer, dealing with daily political news, create television feature stories.
Coverage all the big events, such as film festival, fashion week, GITEX, ART Dubai, Dubai Shopping festival and many others.
Interview international celebrities, such as Tom Cruise, Yamani (the musician), Julia Boutros and many others