Abdullah Nasrallah

• Led strategic e-commerce and customer experience initiatives including the Wadi Safar app, website, QA checklist, ticketing platform, and visitor management system.
• Orchestrated cross-functional collaboration between IT, marketing, procurement, and finance departments to ensure seamless project delivery.
• Implemented enterprise-level platforms including Sitecore and Kentico, integrating with event management and ticketing systems.
• Developed and executed project governance frameworks, including stakeholder communication, progress tracking, and quality assurance.
• Identified and implemented continuous improvement opportunities across digital commerce operations.

Led end-to-end e-commerce projects, from planning to execution, ensuring
on-time delivery within scope, budget, and quality benchmarks.
Managed two e-commerce stores, handling product listings, inventory,
digital marketing, promotions, and overall operational performance.
Oversaw procurement processes and supplier relations, implemented GPS
tracking for fleet management, and ensured continuous improvement
through post-project analysis and stakeholder engagement.

Managed Apple and Lenovo accounts, ensuring product availability, vendor relationship strength, and alignment with category growth objectives.
Led sales forecasting, performance reporting, and budget oversight,
optimizing inventory turnover, profitability, and adherence to
procurement policies.
Conducted supplier evaluations, monitored market trends and competitor activities, and coordinated promotional initiatives to boost brand visibility.

Managed Assr Al Jawal and Xiaomi online stores, leading business strategy, marketing planning, budgeting, and full e-commerce operations including
SKU creation, SEO, pricing, stock control, and customer experience.
Launched and optimized Google Ads and social media campaigns,
achieving 250% increase in orders, 220% growth in new customers, 400%
revenue growth, and boosting purchase frequency from 3% to 15%.
Collaborated with brand managers, finance teams, logistics partners, and
designers to secure deals, improve delivery operations, ensure brand
consistency, and enhance customer satisfaction.

• Spearheaded the expansion of product portfolio from 97 to 22, 000 SKUs through category management and vendor development, resulting in 300% annual revenue growth.
• Recruited and onboarded 48+ local and international suppliers to enhance product diversity and competitive positioning.
• Led negotiations on pricing structures, logistics arrangements, and return policies, optimizing profit margins while maintaining strong supplier relationships.
• Executed data-driven marketing strategies based on consumer behavior analysis, improving product visibility by 75% and conversion rates by 22%.
• Orchestrated international procurement operations, streamlining processes for logistics coordination, legal documentation, and warehouse management.
• Analyzed consumer purchasing patterns using advanced analytics tools, generating insights for inventory planning, product selection, and promotional strategies.
• Created performance reporting frameworks and implemented category management best practices, optimizing margins, profitability, and loss prevention strategies.

• Led the expansion of the Bags & Accessories category from 200 to 8, 000 SKUs through product selection and vendor development, achieving 150% year-over-year growth.
• Developed data-driven product acquisition strategies through comprehensive market analysis to identify high-demand products and optimal supplier partnerships.
• Established cross-functional collaboration across content, customer service, warehouse, marketing, finance, and procurement teams.
• Assumed full P&L responsibility for the category, enhancing profitability by 22% while optimizing working capital utilization.

• Developed strategic frameworks for daily promotional deals, optimizing sales prices, inventory allocation, and product availability.
• Established quality standards for product descriptions and visual presentations, ensuring exceptional customer experience.
• Managed the end-to-end Deal of the Day program, implementing systematic approaches for content uploading, timely updates, and strategic reorganization.
• Developed team guidance protocols and operational best practices, reducing process errors by 40%.

• Implemented innovative merchandising strategies that improved product visibility by 45% and drove sales growth of 28%.
• Analyzed sales reports and market trends to optimize product selection and enhance promotional campaigns.
• Collaborated with the marketing team to develop compelling product narratives and visual presentations, increasing conversion rates by 15%.
• Established data integrity protocols for product details and pricing information, implementing real-time monitoring and adjustment processes.
• Initiated cross-departmental collaboration with sales and category management teams, identifying and developing new marketing channels.
• Created content strategies for daily newsletters and promotional campaigns, boosting engagement by 45% and increasing sales by 32%.

• Developed strategic relationships with key wholesale clients, exceeding LG mobile sales targets by 20%.
• Created compelling product demonstrations and presentations, effectively communicating value propositions and competitive advantages.
• Implemented needs-based selling methodologies, providing tailored product recommendations that addressed specific client requirements.
• Led contract negotiations and closed high-value sales agreements with wholesale clients, consistently achieving quarterly revenue targets.
• Established coordination protocols with internal marketing and logistics teams, ensuring timely product delivery and exceptional customer experience.
• Conducted market analysis and competitor monitoring, identifying emerging opportunities and developing strategic approaches.

• Managed B2B sales operations for Nokia solutions, developing targeted strategies for corporate and retail clients in the telecommunications sector.
• Provided technical consultations and product training sessions for enterprise clients, ensuring effective deployment and utilization of Nokia solutions.
• Established strategic relationships with distributors and telecom partners, enhancing market penetration and brand presence.
• Led cross-functional collaboration efforts to identify market opportunities and develop customized solution packages.
• Consistently achieved and exceeded established sales targets while implementing post-sales support frameworks that enhanced customer satisfaction.

• Executed product promotion initiatives for Sony VAIO laptops and accessories, highlighting key features and competitive advantages to potential customers.
• Delivered exceptional customer experiences through product knowledge sharing and personalized recommendation strategies.
• Contributed to in-store marketing campaigns and promotional events, enhancing product visibility and brand awareness.
• Maintained comprehensive knowledge of product specifications and competitive landscape, developing effective positioning strategies.
• Supported merchandising excellence through optimal product display management and inventory monitoring.
• Developed training programs for new sales personnel, covering product features, customer engagement methodologies, and sales best practices.