Marketing Manager
Condor Electronics
Total years of experience :19 years, 5 Months
- Managing all marketing for the company and activities within the Sales & Marketing department, direct report to the CCO.
- Responsible for sales forecast and sales achievements.
- High level of coordination, with main function of the company (Finance, Production and Purchase) to insure alignment with the marketing and sales strategy.
- Lead the product marketing team for the home appliance segment (TV/AV, Refregirator, AC, Washing Machine, Cooking & small home appliances).
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Analysing potential strategic partner relationships for company marketing.
- Market studies
- Lead the Consumer Electronic business team, by managing a dedicated PM for TV/AV, Refrigerator, Washing machine & Kitchen solution, Air conditioner.
- Distributor management, responsible for sales increase and sales forecast and business development.
- Marketing and sales strategy definition, budget management and action definition.
- Business opportunity development through B2B sales channel.
- Supply chain & logistics follow up, Sales out & after sales management.
- Managing the SAMSUNG Field Merchandising Team.
- Company driving, strategy definition and targeted market.
- Follow-up of the sales, finance function and accountability.
- Project management and follow-up of the launch of the future site of production.
- HR management.
- Public relation and new business opportunity prospection.
- Marketing management.
- Management and development of the product portfolio (Fridge and Digital Imaging Product), achieving the building of a strong basis for Digital Imaging development in Algerian market, and confirming the leader position for Fridge in value and volume.
- Responsible for the turnover growth, setting up yearly forecast of sales volumes and negotiation with distributors and order placement through worldwide SAMSUNG factories.
- Marketing plans development, budget set-up, Event organisation and promotional plan.
- Trade marketing strategy development: " Trade Program ", POSM placement and share of shelf space enhancement.
- New product market introduction and launches.
- Market research and studies: customers segmentation and U&A, market share, tendencies etc.
- Collaboration in marketing plan implementation and follow up.
- Trade marketing strategy definition and implementation.
- Market studies conduct and follow up, analysis and concrete actions implementation.
- Insure a good distribution of our product through our exclusive distributor and the retail network.
- Management of a merchandising team of 30 persons, covering 80% of the sales universe.
- Responsible for the POSM supplies operations (needs estimation, negotiation, production etc.)
- Direct relation with communications agencies and other suppliers.
- In charge of events organisation.
- Implementation of the sales structure and process.
- Implementation of the global sales strategy.
- Creation and development of the client portfolio, and regional distribution recuitement.
- Responsible of the sales offer implementation.
- Sales team management.
- Marketing management.
- Reached position N° 1 in the market, for the legal TV cards subscription.
- Involved in the brand management: products launches, promotions building, retailers incentives, distributors management, surveys conducting and market analysis, follow up of the competitors activities.
- In charge of the implementation and application and the follow up of the field marketing plan.
- Manage the market development.
- Give a market feed-back and direct reporting for the different activities to the head quarter in Dubaï.
- Manage a field merchandising team of 06 Market development managers, covering the great cities (Algiers, Oran, Constantine)
- Manage the supplies operations of the promotional material and negotiation with suppliers.
- Responsible for events organisation.
- Launched and lead the 1st Merchandising team in Algeria, increasing the visibility of SonyEricsson product in retail from 0% to 80% in only one year, share of shelf space enhacement from 5% to 40%.
- Launch of the 1st Product Demo Caravane in Algeria, through NEDJMA stores the mobile operator, and DARKOM stores network.
- In charge of the elaboration, budget building and the application of the marketing plan.
- Implementation and follow-up of the qualitative surveys.
- Evaluation and analysis of the marketing results and commercial actions.
- Direct speaker with the communication agencies and the services contractors.
- In charge of DANONE account, presentation of the communication project, suggestion of strategic and creative axis, suggestion of channel communication.
- Implementation, development and follow-up of the marketing and communication project.
- Coordinate the different activities to insure the internal and external coordination in order to guarantee the complete satisfaction needs of the clients, and the accomplishment of all the projects in the fixed deadlines.
- Involved in the creativity process through brainstorming sessions.
- In charge of the prospection, sales and management of the clients portfolio, and product distribution in Algiers area.
- In charge of the prospecting, sales and management of the Clients portfolio, and product distribution in Algiers area.
MBA specialised in marketing management.
Marketing degree, at Algiers University.
Science BA at Amara Rachid High school.