Abdelaziz Mohammed

Founding team member with the current role as an executive leadership member to lead marketing and Growth in the first digital bank in Saudi Arabia.

I lead our marketing and growth functions, crafting and executing strategies that are both innovative and data-driven. My focus is on understanding consumer behavior and leveraging digital trends to create impactful campaigns. I’ve successfully amplified our brand presence and fostered customer loyalty, using technologies to keep us ahead in the competitive banking landscape.

During my time in Emaar I was the director of digital marketing in Corporate and Realestate.

It was on of the most exciting years for Emaar in terms of Sales, Profit and Market share given the market condition in dubai during this period.

As a digital marketing director I used to manage all digital acquisition channels including PPC, SEO, paid social, programmatic, affiliates and aggregators.

As a head of digital marketing in Amazon in the middle east I was leading the regional Performance Marketing team, strategy and execution of the Paid/Organic channels for Souq.com, Amazon.ae in the central countries like United Arab Emirates, Saudi Arabia and Egypt.

Optimizing performance with a test & learn approach and focusing on marketing science using ML and AI models.

During my time at Souq.com - I helped with the team to take the company from last-click measurement towards incrementality measurement and being the first eCommerce brand in the middle east using incremental metrics to plan and optimize the media spend.

Responsible for 100% of global user acquisition efforts across all platforms, including website and mobile apps. Built a marketing team of 12 high-performers from the ground up comprised of the following functions: Paid Marketing, Search Engine Optimization (SEO), App Store Optimization (ASO), Social Media Marketing and Affiliate Marketing.

ROI Analysis and User Acquisition Modeling: Created a user acquisition model that was actively used as a guide to determine where to invest ad spend cost-effectively.
Paid Marketing: Assembled the paid marketing program on desktop and mobile from the ground up and scaled it up to $45M+ annual spend with high-profit margins.

I was leading a big team from the best in class digital marketers in the MENA region that help to drive $1Bn annual turnover.

Digital Marketing Manager at dubizzle from July 2014 till now, I’m working as the digital marketing arm in the biggest 360 campaign that launching in Saudi now and responsible for the following
Classifieds landscape in Saudi insights.
Marketing Analytics Reporting Paid/ Owned / Earned.
Marketing Content insights and performance.
Content Marketing Planning based on insights.
SEO insights and reporting.
Localization insights and planning for website / blog/ and CRM.
Online Media budget tracking and reporting
Local partners for Content and online co-marketing.

RESPONSIBILITES
• Lead in the creation of annual digital marketing plans, including but not limited to email marketing communications, social media, and ppc advertising
• Manage the implementation of annual digital marketing plans
• Revise the creation of content required for all digital marketing efforts including copywriting, art selection and production trafficking
• Strategize and manage all social media messaging and promotions
• Support online advertising, SEO, & SEM activities, ensuring integration with other digital efforts.
• Coordinate marketing homepage content with Producer, Digital Web
• Work with Producer, Digital/Web, and colleagues in Development Department to create email calendar and maintain list management
• Provide support to Producer, Digital/Web as needed for the e-newsletter
• Utilize Google Analytics, and various A/B testing methods to increase email response rates
• Provide regular campaign reports using social media insights and email statistics
• Conduct best practices research regarding email and social media marketing, keeping abreast of the latest trends
• Maintain email vendor relationship
• Maintain an organized archive of digital media efforts
• Maintain an up-to-date working knowledge of chosen email deployment platform/s and the Tessitura software system
• Manage budget for all digital marketing efforts, and process invoices as needed
• Serve as a department proofreader
• Assist with other marketing and promotional activities as needed

Co-Founder and executive manager of one of UAE's leading web solutions providers. Emirates for web services is a regional service provider in GCC area in the field of website design and development with a focus in UAE.

I managed with the great teams to deliver over 100 projects during this period and used open source technologies including the services of creative designing, PSD to HTML, WordPress, Joomla, Drupal, Magneto Conversion, Internet Marketing Services including the services of SEO, SMO, PPC and Online Reputation Management.

Direct all aspects of sales, develop strategies and plans to drive new business revenue and build a foundation for balanced and rapid growth. My incredible team and I get the opportunity to help the coolest design agencies and marketing teams in the GCC discover all the wonderful ways UAE for Web Services can help their businesses grow.