Elena Halaseh

Chemonics International and USAID (Building Economic Sustainability through Tourism Project)-Amman, Jordan
Marketing Specialist Dec. 2016 - Jan. 2019
•Develop and implement strategies and work plans to achieve the project's objectives
•Manage the efficient and effective delivery of service to the USAID BEST clients. This includes technical assistance, assessments and special trainings in a cost effective manner.
•Support developing and deploying marketing plans and projects to promote destination and community-based tourism products and experiences to enhance the livelihoods of local community-based organizations.
• Collaborate with destination tourism development specialists to ensure achievement of component objectives and proper integration with other components to attain overall contract objectives.
• Increase public-private collaboration in tourism management of publicly-owned tourism assets and attractions to increase Jordan’s competitiveness as an attractive tourist destination.
• Provide direction to consultants and subcontractors who perform technical duties to ensure compliance with grants manual criteria and processes.
• Prepare monthly, quarterly and yearly reports and set monitoring and evaluation criteria for tourism projects and provide evidence for assessing the progress during and upon completion of projects.
• Responsible for evaluating project concepts and business models, awarding financial and technical grants, and supervise implementation as well as monitor financial management of grant funds to ensure consistency with the work plan.

Orange Telecom Group - Amman, Jordan
Marketing Team Leader Apr. 2016 - Dec. 2016
• Launch products and services for the youth prepaid segments by designing and developing product concepts, business models, market segmentation, and media communications.
• Analyze various data sources to identify customers’ needs and trends in order to identify business opportunities either in acquisition, retention or value extraction.
• Collaborate with marketing and other professionals to increase brand awareness and perception.
• Plan and execute initiatives to reach the target audience through appropriate channels.
• Set best pricing strategies through building detailed business cases to measure accurately the impact of new value propositions on each segment’s performance.
• Coordinate and work with all concerned departments to ensure delivering best value propositions
• Facilitate the customer's journey and increase their product satisfaction.
• Participate in the monthly NPS (Net Promoting Score) study that measure customer's feedback and suggest solutions to turn distractors to promoters.

Modern Media (Play 99.5 & Nashama FM 105.1) - Amman, Jordan
Marketing Officer Sep. 2013 - Mar. 2016
• Plan the stations’ marketing activities and implement them on-air, online and on the ground.
• Update the website and the mobile applications for both stations.
• Coordinate with concerned departments to ensure successful implementation of the marketing activities using various channels.
• Maintain and create relations with media companies, direct clients, media buyers and listeners.
• Prepare proposals, RFQ's, commercials’ scripts and media plans.
• Prepare and execute the annual calendar of events for the stations.
• Maintain and ensure right placement of the marketing materials at events.
• Supervise social media accounts.

Al-Ahliyyah for Radio Broadcasting (Mazaj FM) - Amman, Jordan
Media Traffic and HR Coordinator May 2012 - Sep. 2013
• Handle and follow up on the bookings directed from the sales team, agencies and direct clients.
• Prepare the contracts, sales reports, presentations which include segments and competitions, sponsorships,
• Update the control sheet for the finance department for regulating the process of issuing invoices.
• Analyze daily requests schedules to ensure proper distribution of advertisements and monitor overall segments’ availability.
• Assist in the recruitment process, maintain employee records, assist with payroll processing and provide administrative support.

Bayt.com Inc. - Amman, Jordan
Product Specialist Sep. 2011 - Mar. 2012
• Assist and train national, as well as international clients on how to use Bayt.com’s online services through emphasizing on driving high customer satisfaction.
• Encourage clients to continue using Bayt’s products and services.
• Follow up using several channels and maintain relations with Bayt’s clients.