Abdelrahman ElSadar

• Leading business development and direct/indirect sales activities in Egypt, Ghana, Nigeria,
Libya.
• Building and training distribution channels, with continuous follow-up and pipeline
reporting.
• Preparing and implementing complete Go-To-Market strategies and business plans per
country.
• Gathers and evaluates market data to provide benchmarking and competitive analysis.
• Managing Salesforce reporting and pipeline forecasting for management and cross-
functional teams.
• Conducting technical and sales training sessions for partners and sales channels.
• Driving demand generation through consultant approvals and utility registrations.
• Helps negotiate complex legal and commercial frame agreements. Coordinating with
factories for production lead times and delivery management.

• Drives sales of products, systems, and services to customers with a focus on achieving
targets related to volume, product mix, and profitability across designated Business Units
or Product Groups.
• Participates in the development and execution of sales strategies for the assigned area; sets
and negotiates short- and long-term goals, and contributes to the formulation of the sales
budget.
• Develops sales plans for the assigned region in collaboration with the team, ensuring
alignment with business objectives.
• Builds and maintains strong customer relationships to understand client needs, promote
awareness of the complete offering, and provide tailored solutions. Ensures a positive
customer experience throughout the sales cycle.
• Analysis customer requirements and market dynamics, including competitor offerings, to
enhance value propositions and support effective marketing and communication strategies.
• Contributes to negotiations on key and strategic agreements and supports channel
specialists in preparing proposals for channel partners.

• Prepared competitive bids and quotations tailored to technical and commercial
requirements.
• Analyzed customer needs and market trends to optimize proposals.
• Maintained strong client relationships and supported strategic negotiations.
• Ensured compliance with company policies and global standards in bid processes.
• Collaborated with internal teams (sales, logistics, finance) for efficient proposal execution.
• Utilized tools like Salesforce and SAP to streamline bidding and reporting activities.

• Preparing Technical specifications and reviewing suppliers offer.
• Evaluated tender documents, datasheets, guarantee schedules, catalogs, and test reports.
• Prepared technical reports and responses to bidding-stage clarifications.
• Coordinated with owners, contractors, and vendors to ensure compliance with standards
and project scope.
• Monitored project progress, led technical planning, and reported regularly to management.
• Participated in inspection, testing, and commissioning of electrical equipment.
• Reviewed technical submittals including SLDs, metering/protection layouts, GIS/AIS
drawings, transformer systems, capacitor banks, AC/DC calculations, battery sizing,
protection relays, SAS, cables, and FAT procedures.
• Assessed detailed designs for AIS/GIS substation equipment and panel cabling.