Sales And Marketing Director
Ship Hero
Total years of experience :16 years, 11 Months
Developed strategy for social media marketing with cohesive messaging across multiple platforms.
• Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction
scores.
• Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to
drive growth.
• Guided clients on brand image and ethos to foster winning brand strategy and increase online engagement.
• Oversaw development and execution of multi-channel marketing campaigns to drive growth.
• Boosted click-through rates with targeted email marketing campaigns.
• Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
• Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
• Reduced expenditures by streamlining workflows with marketing automation tools.
• Conducted market research and analysis to identify emerging opportunities and maintain a competitive
market edge.
• Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and a rise in
keyword rankings.
• Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client
values and mission.
• Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil
comprehensive client marketing needs.
• Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of
underperformance.
• Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking
opportunities to enhance strategies.
• Generated leads to bring in new client revenue and improve bottom-line profitability.
• Drew on the understanding of key markets to push the development of business strategies.
• Influenced key decision-making and established trust with stakeholders.
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum
efficiency.
• Coached team to build client relationships and exceed sales targets.
• Predicted possible positive and negative effects of proposed business developments to guide strategy
development.
• Oversaw record-keeping for the company's long-term planning, ensuring accuracy, accessibility and security.
• Identified opportunities to drive business growth, diversification and expansion.
• Introduced new technologies into team workflows to boost output efficiency and accuracy.
• Drafted fully-fledged proposals to recommend senior management on different courses of action.
• Negotiated and approved lucrative prices and contracts, boosting growth.
• Designed strategies to contribute to and enhance seamless workflows across different teams and
departments.
• Consistently exceeded revenue targets through new account development.
• Formulated actionable plans to leverage insightful data on the latest customer demographics.
• Prepared and delivered winning client proposals, business presentations and sales pitches to C-level
executives.
Handling clients in many categories like perfumes, luxury fashion, watches, cosmetics and telecommunications.
Some of the accounts are Rubaiyat, Arabian Oud, Casio and Zain.
1. Drive revenue growth across GCC; working across display advertising, PPC, retargeting and paid social.
2. Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising with a focus on conversion and lead generation.
3. Plan, execute, and measure experiments and conversion tests
4. Analyze online customer knowledge and update action plan accordingly to reach defined goals (drive traffic
to the site, store, and online sales)
5. Monitor the Brand's online reputation & awareness by ensuring the relevant online presence and content
management
6. Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the
digital strategy, identify opportunities and conduct testing across all channels.
7. Developed and executed sales promotions, increasing revenue through targeted campaigns.
8. Facilitated strategic decision-making by measuring and reporting the performance of digital marketing
campaigns.
9. Identified trends and insights to optimise digital marketing spend.
10. Improved email marketing campaigns by sourcing evocative images, boosting conversion.
11. Increased web traffic by writing innovative and on-trend blog articles.
12. Maximised strategy effectiveness by studying economic indicators,
Manage Auto loans portfolio.