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Abdul Basit Khan, digital marketing specialist

Abdul Basit Khan

digital marketing specialist·Open Throttle Racer

United Arab Emirates

Bachelor's degree, Arts

Work experience

Total years of experience: 11 years, 11 months

digital marketing specialist

October 2024 - Present

Open Throttle Racer

Mumbai, India

October 2024 - Present

• Directed E-Commerce SEO strategies (on-page, off-page, technical) for motorcycle
parts store.
• Optimized product listings, improving search visibility and driving online sales.
• Conducted A/B ad testing to increase campaign ROI.

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Marketing and PR

Online Marketing Manager

September 2023 - August 2024

UAE-Visa.org

Ajman, United Arab Emirates

September 2023 - August 2024

• Directed SEO, PPC, and paid media campaigns, increasing ROI by 75% and organic
traffic by 60%.
• Managed high-budget Google & Bing Ads, reducing CPA by 55%.
• Implemented data-driven digital marketing strategies, significantly boosting
conversions and brand visibility.

Company industry:
Travel Agency
Job role:
Marketing and PR

Digital Marketing Manager

May 2021 - August 2023

New Era Education Pvt. Ltd.

Delhi, India

May 2021 - August 2023

• Led multi-channel marketing campaigns (SEO, SEM, Facebook, YouTube, Bing).
• Built CRM processes from scratch, boosting lead nurturing and conversions.
• Strengthened organic presence through targeted SEO, content marketing, and social
media growth.

Company industry:
Higher Education
Job role:
Marketing and PR

Digital Marketing Specialist

September 2020 - April 2021

Open Throttle Racer (OTR

Mumbai, India

September 2020 - April 2021

• Directed E-Commerce SEO strategies (on-page, off-page, technical) for motorcycle
parts store.
• Optimized product listings, improving search visibility and driving online sales.
• Conducted A/B ad testing to increase campaign ROI.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Digital Marketing Manager

July 2016 - August 2020

Rus Education India Pvt. Ltd.

New Delhi, India

July 2016 - August 2020

• Managed SEO, PPC, and social campaigns across multiple educational portals.
• Handled team operations and scaled organic/paid campaigns for lead generation.
• Increased brand reach through blogs, video promotions, and classified submissions.

Company industry:
Higher Education
Job role:
Marketing and PR

Digital Marketing Executive

January 2014 - January 2016

Gowyn Technology Pvt. Ltd.

Delhi, India

January 2014 - January 2016

• Executed Google Ads, SEO, and social campaigns for IT and tech clients.

Company industry:
Advertising
Job role:
Marketing and PR

Education

IGNOU

January 2018

January 2018

Bachelor's degree, Arts

India

Govt. Boys Sr. Sec. School

January 2011

January 2011

High school or equivalent, Art

India

Govt. Boys Sr. Sec. School

January 2009

January 2009

High school or equivalent, Art

India

Skills

SEARCH ENGINE MARKETING
Expert
SEARCH ENGINE MARKETING
Expert
SEARCH ENGINE OPTIMIZATION
Expert
SEARCH ENGINE OPTIMIZATION
Expert
SOCIAL MEDIA MARKETING
Expert
SOCIAL MEDIA MARKETING
Expert
Google Adwords
Expert
Google Adwords
Expert
YouTube
Expert
YouTube
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
PAY PER CLICK
Expert
PAY PER CLICK
Expert
CONTENT MARKETING
Expert
CONTENT MARKETING
Expert
E COMMERCE
Expert
E COMMERCE
Expert
RETURN ON INVESTMENT
Expert
RETURN ON INVESTMENT
Expert
CAMPAIGN MANAGEMENT
Expert
CAMPAIGN MANAGEMENT
Expert
Social Media
Expert
Social Media
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Graphic Design
Expert
Graphic Design
Expert
SEO
Expert
SEO
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Languages

English
Intermediate

Training and Certifications

Certifications
SEMrush SEO Fundamentals
Meta Blueprint Certification
Google Ads Certified (Search, Display, Video, Shopping and Analytics)

Hobbies

  • case study analysis.
  • podcasts,
  • trends,
  • exploring
  • Travelling
  • Reading books