Digital Marketing Specialist
Jassim Al Lingawi Trading
Total years of experience :31 years, 11 Months
Freelance Marketing Consultant /Lingawi Trading Establishment
Developed, implement & managed marketing strategy for GARMIN & other fitness brands.
Content Management on Social Media,
Events activation support - Garmin & other products.
Developed Brand Communications, marketing manual/templates, write project briefs, copy evaluation & creative check, project management, agency selection & vendor coordination.
Dar Al Sharq is a multi-facet media conglomerate which prints, publishes, market and distributes local and Int’l dailies and weeklies including Al Sharq, Peninsula, Financial Times and Int’l New York Times etc. I have assigned primarily to market all media products and advertising sales for all foreign publications.
Reporting to Divisional Head, I m also responsible to develop new businesses, work on special projects thus contributing to all verticals of the holding group.
Achievements: Successfully launched world renowned media titles Financial Times and Malayalam Manorama daily; Increased media visibility in the market & subscription sales; Outstanding Sales Performer October 2015.
Marketing/Production Supervisor - (Gulf Neon Advertising - Doha)
The Gulf Neon Advertising - Doha is in the business of graphic designing, digital printing, engraving, signage manufacturing, installation, maintenance and the supply of corporate gift items.
Reporting to the GM my main responsibilities were: Signage and display solutions, Business development, Consultancy services, Production supervision & Quality check, Identify and source new suppliers, Vendor registration, Tendering and follow-up, Direct marketing of new business (Events) to corporate & relevant industry.
Achievements: Installed new machines resulted increased sales & low turn -around time; Event Marketing Assignments, registered supplier to Q-companies
Achievements: Installed much needed new machines - resulted increased sales and low turn-around time. Event Marketing projects, Facilities Management assignment.
Installed much needed new machines- resulted increased sales and less printing time.
Senior Marketing Communications Officer - Oman Air (Muscat - Sultanate of Oman)
I was the main point of contact for marketing support service activations. Responsible to scrutinize, evaluate and recommend marketing proposals to the senior management’s approval. Supervised and executed global marketing campaigns of Oman Air with hands on experience in tendering, procuring & int’l media buying.
Everyday coordination with 3 appointed advertising agencies who works on different time zone, 43 sales and 43 airport offices across Oman Air network for ATL/BTL advertising, digital media activation (corporate website /social media), brand management (town offices / airports / ticketing counters/ moving vehicles), product development (FFP /Holidays /First / Business / Economy Class product), signage & visual merchandising (airport offices /lounges, sales offices, GSA’s etc), events & exhibitions (new destination launch functions, road shows, trade fairs).
Managed projects independently right from the design conceptualization till final printing, storage and distribution of annual calendars, marketing collaterals and brochures, annual financial report, loyalty program membership guides, corporate newsletters, souvenirs and corporate gifts.
Worked on special projects in Oman Air
1)Corporate Identity Manual development and Global implementation of the same
2)Corporate and Product photo-shoot, Audio Video commercials and call center IVR
3) Social Media activation
4) Advertising and Printing Tenders:
I had prepared basic scope of work for tendering and finalized the tendering process of appointing ad agencies/ printing suppliers/ exhibition-stand builders that includes commercial evaluation, supplier’s assessment and creative agencies work to the Board/Executive Management approvals.
Project Executive - PromoVision (Special Assignment)
Responsible for the set-up and introduction of an electronic media called PromoVision and launch other print and outdoor media innovations such as trade publications and magazines for Oman Advertising Agency (OAA).
I had independent brief to hire the team, admin sales and market the media in Oman and UAE.
• Designed media packages to sell 15 - 60 second media spots
• Identify potential advertisers and persuade them to try this medium.
• Developed new clients via sponsorships to promote social awareness concepts as CSR initiative.
• Assist and direct production team in content development, slides and animated videos/films.
• Write scripts and storyboards for the clients and provide supervision and assistance to the technical team during breakdowns.
Deputy Manager - Oman Advertising Agency (OAA)
Joined as a Sales Executive to The Commercial/Attijari Magazine, an in-house business monthly of OAA. Later on I was moved to the client services section and finally elevated to Deputy Manager's post. My responsibilities were: managing the above mentioned special project and all services related to routine account handling of an agency which is taking briefs, interacting with studio for creative development, local and international media coordination and campaign implementation. Main job responsibilities includes: develop advertising plan for various products or services attached with our clients portfolio, ad campaigns and media optimization, contractual bookings for print & audio-visual media, produce innovative publishing products, special supplements, selling TV spots, mobile and other OOH media. Liaison with printers, suppliers, overseas media agencies. Media reporting press briefs, market research activities & event management. I was also involved in business planning and formulation of business strategies of OAA.
Key Skills:
- Strategy development (Plan, develop and activate)
- Managed online and offline media
- MS office tools, internet and intranet operations
- ERP system and SWOT analysis
- Tendering and suppliers evaluation
- Technical knowledge in pre press & post production aspects of printing, graphics and animation
1986-1988 → Master of Business Administration (MBA), Pune University- India Specialization: Marketing Management
1982-1985 → Bachelor of Science (B.Sc), Osmania University- Hyderabad - India Major: Mathematics, Physics, and Chemistry, 2nd language-Arabic
