Senior Business Development Manager
Wadi.com
Total years of experience :9 years, 8 Months
Manage and build comprehensive selection through strong vendor relationships including assessing market procurement conditions, recommending annual terms and implementing procurement strategies.
•Responsible for the following areas of business management: promotion, in-stock management (in close relationship to the supply chain management team), product development and communicating vendor performance.
•Set up the category procurement support strategy along with supply chain teams and drive continual process improvements, such as improving vendor lead times.
•Managing vendor onboarding, set-up as well as maintenance, presentation and performance.
UAE
Responsible for the delivery of the Visual elements of the website, including creation of processes and events/campaigns delivery based on the fashion trends and regional data.
Achievements-
•Complete merchandising launch plan and calender delivered.
•New arrivals strategy - Communication, display and process.
•Category page design mockups based on fashion industry trends and research.
•Research and Development: SEO, Events, Promotions and design elements inspirations from the top international websites from around the globe.
•Data Backed Suggestions in improving the usability of the website and delivered a detailed User Acceptance Test report highlighting key areas and bugs that needs to be fixed before launch.
Kuwait & KSA
Responsible for the delivery of sales, profit and revenue targets for xcite.com and xcite.com.sa - increase customer engagement, LTV and key metrics like conversion rate, online penetration and revenue.
Working collaboratively with internal and external teams, engaging and influencing senior stakeholders ensuring the online business unit continues to develop & grow.
“At my role, I was responsible for the P&L of the assisgned categories, in Kuwait and KSA. I worked collaboratively with both the ecommerce and the buying/category teams to manage trading of both the website and app, and ensuring that the relevant functions like online marketing and content team were in line with the promotions and campaigns.”
• Building the Online plan, developed a clear trading plan to grow Xcite’s sales, profit and customer base.
• Introduced SEO based content policies and other Growth hacking and CRO functions like Secret Deals, Automated Newsletter sequence and Recommended products in collaboration with other teams like Development, Marketing and Content specialists.
• Working closely with Online Content and Marketing teams, Category Managers, Category Supply Chain/ Stock Replenishment teams, & Buyers to develop & implement the strategies and ensure category plans are executed.
• Continuous Development and negotiation of key online campaigns, in conjunction with category teams, and manage the on going progress & relationship.
• Developing and optimising the product range - reviews, new releases, and upsells/cross-sells development in order to maximise sales and availability.
Deal of the Day Planning and potential sales forecasting
•Selection of the best sellers and allotting them primary placement in the newsletters and on the website.
•Daily research on the market trends and latest price updates of the allotted category.
•Co-ordination with purchasing team on a regular basis and advicing them about the prices and discounts on the products in the channel at both ends - buyers and sellers.
•Performed other work as required or assigned.
•Promoted to Category Superviser in record time by demonstrating support and reliability on the Category Manager, through handling multiple campaigns, completing difficult tasks and delivering high performance every single day.
•Successfully delivered content accross multiple retail online stores within the website - Toys & Games, Electronics, IT, and Lifestyle(Fashion, Furniture, Home Décor, Health & Beauty) achieving the daily target 80% and above
Business Management, Financial Accounting, Economics-micro & macro, Business Statistics, Marketing, Human Resourcing, Corporate Office Management.
