Abdul Mubeen Farooqui

• Leading market entry and strategic positioning of AWEX as a new emergency lighting brand in Saudi
through driving competitive advantage.
• Focusing on key vendor registrations and regulatory approvals to unlock access to major consultants,
contractors, and developers.
• Influencing project specifications and vendor-listing to enable positioning the brand in priority BOQs
and tenders.

• Delivered sustained YoY revenue growth of 10-1 5% and consistently achieved 100%+ sales quota
across the Central Region.
• Led regional sales team and expanded strategic/global accounts across KSA, strengthening long
term client relationships.
• Directed sales and technical profile of integrated Life Safety Systems—including Central Battery
Systems and Fire Alarm solutions—across brands such as Eaton, Simplex, Bosch, and Siemens.
• Provided high-level technical consultation on system design, load calculations, backup requirements,
product selection, and integration with fire alarm, BMS, and safety systems.
• Drove target-oriented business development through strategic prospecting, solution selling, and
strong engagement with consultants, contractors, and developers.
• Managed the full sales cycle through CRM, enhancing pipeline visibility, forecasting accuracy, and
customer engagement.
• Negotiated major commercial proposals and delivered persuasive technical presentations to influence
specifications and secure project wins.

• Coordinated with suppliers and internal teams to ensure timely delivery, competitive pricing,
and customer satisfaction.

• Prepared quotations, negotiated pricing, and assisted in closing orders while coordinating
with internal teams for delivery and support.