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Abdulaziz Al Minqash, Marketing and Brand Specialist

Abdulaziz Al Minqash

Marketing and Brand Specialist·AJAR / Enterprise Rent-a-car

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 6 years, 1 months

Marketing and Brand Specialist

January 2023 - January 2025

AJAR / Enterprise Rent-a-car

Riyadh, Saudi Arabia

January 2023 - January 2025

Preparing and executing integrated marketing campaigns while maintaining cost control.
Managing campaigns to enhance brand awareness and strengthen the companys positioning within the sector, achieving
more than 42 million views.
Monitoring sales performance and utilizing promotional opportunities to improve sales and increase booking rates.
Developing and improving the customerjourney in coordination with other teams, contributing to reducing waiting time and
introducing a dedicated vehicle pick-up and drop-off area equipped with essential facilities such as cameras, air
conditioning, and lighting, which contributed to increasing customer satisfaction.
Conducting market analysis (5C Analysis), studying the market and competitors, analyzing customer behavior, and
segmenting target audiences to identify opportunities for improvement and development in support of marketing campaigns.
Supervising marketing content, designs, advertising materials, and managing influencer relations.
Managing partnerships, sponsorships, and exhibitions.
Monitoring KPIs and measuring return on investment (ROI) for marketing campaigns.
Contributing to the development of loyalty programs and special offers to enhance engagement.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Marketing Executive

January 2019 - January 2023

Hilton Riyadh Hotel & Residences

Riyadh, Saudi Arabia

January 2019 - January 2023

Planning and executing marketing campaigns while updating content across digital platforms.
Coordinating with sales teams and operational departments to support seasonal marketing campaigns and offers.
Applying brand identity across in-hotel marketing materials.
Monitoring campaign performance and analyzing results to improve the efficiency of marketing activities.
Executing influencer campaigns and user-generated content (UGC) initiatives.
Supervising photoshoots and producing content related to the hotel, facilities, and services.
Conducting customer satisfaction surveys, analyzing results, and contributing to improvement plans.
Executing and organizing monthly employee events as part of internal communication initiatives.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

King Abdulaziz University

August 2020

August 2020

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 3.98 out of 5

GPA (point): 3.98 out of 5

Skills

Market Understanding
Expert
Market Understanding
Expert
Branding
Expert
Branding
Expert
Public Relations
Expert
Public Relations
Expert
KPI Analysis & Performance Tracking
Expert
KPI Analysis & Performance Tracking
Expert
Brand Governance & Identity
Expert
Brand Governance & Identity
Expert
Team Leadership & Supervision
Expert
Team Leadership & Supervision
Expert
Event & Exhibition Management
Expert
Event & Exhibition Management
Expert
Digital Performance Oversight
Expert
Digital Performance Oversight
Expert
Integrated Campaign Planning
Expert
Integrated Campaign Planning
Expert
Brand Positioning & Messaging
Expert
Brand Positioning & Messaging
Expert
Stakeholder & Partnership Management
Expert
Stakeholder & Partnership Management
Expert
Adobe Illustrator
Intermediate
Adobe Illustrator
Intermediate
Market & Competitor Research
Expert
Market & Competitor Research
Expert
Budget Awareness
Expert
Budget Awareness
Expert
Paid Campaigns (GAds, Social Ads)
Expert
Paid Campaigns (GAds, Social Ads)
Expert
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUDGET CONTROL LEDGER
Intermediate
BUDGET CONTROL LEDGER
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
COST CONTROL
Intermediate
COST CONTROL
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Google Analytics Certification
Google
May 2021
Certified Business Professional in Marketing (CBP-M)
IBTTA
Jul 2025
Strategic Brand Management Certification
Readmind
Feb 2025
KPI Measurement & Performance Tracking
HubSpot Content Marketing
Meta Creative Strategy
Meta
Nov 2022