Abdulaziz Aldaghri

1. Support and assist the Head of Marketing in the formulation and implementation of the marketing plan.

2. Lead & manage marketing projects - from planning through to tracking and reporting on return on investment.

3. Ensure that products or services match the Brand Positioning.

4. Liaise with external agencies to ensure projects are dealt with in a timely, cost-effective and efficient manner, and ensure they have a clear understanding of the marketing strategy.

5. Contribute to PR management, where required and as directed by the Head of Marketing.

6. Plan and develop content, promotions, and selection of Media & PR Influencer's.

7. Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.

8. Act as a point of escalation for queries from the marketing team and other colleagues.

9. Escalate critical items promptly to the Head of Marketing.

10. Liaise and build relationships with internal and external stakeholders, e.g. Department Managers, Colleagues, Manufacture Partners; ensuring ongoing and continuous communication.

11. Develop and implement effective demand generation activities from conception to implementation.

12. Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.

13. Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriter sand printers.

14. Develop suitable campaign briefing documents for partners such as designers and copywriters.

15. Promote adherence to brand guidelines; Policy, Format and print branded documents prepared by non-marketing colleagues.

• Implementation of the Channel set strategy and supporting sales team in delivering volume & margins

• Facilitate training of sales supervisors & sales reps on portfolio & new programs

• Support the Channel Account Managers to identify and deliver required training to Distributors

• Develop, implement, and tailor core sales materials and toolkits for sales forces

• Pricing: collecting pricing insights

• Insights: Drive development of brand trackers, price benchmarking, and census

• Drive higher efficiency & ROI in marketing spend

• Facilitate flow of channel/brand information & expertise to and from both sales and marketing and ensure that all brand & Channel strategies are supported at trade level on an ongoing basis

• Defining objectives, briefing, monitoring, coordinating the implementation, & evaluating all promotions • Promotions/Activities: Timely execution of marketing initiatives in-line with strategic priorities

• Ensure Development/Efficient Utilization of POSM for generic and local activities, including evaluation of its effectiveness at point of purchase to measure the market impact

• Develop category planogram, merchandising and new line introduction guidelines

• Develop Channel launch plans for New Products

• Research: Analyze retail audit and identify issues and opportunities, with actionable insights and tactics

• Monitor & Analyze trends and recommend actions, to support development of channel strategies

• Brand Activation: on-ground activities & operations of different brands in the indirect channel

• Marketing Communications: brand communications, drive trade communications increasing mindshare, top of mind and preference

• Digital: Supports IC manager to develop the digital backbone across trade

• Stakeholder management both internal and external stakeholders, growing mindshare

• Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage

1. Branding Management:
o Current and new locations.
o Monitoring current signage for maintenance, annual municipality payments and artwork updates.

2. Plan and maintain the marketing budget.

3. Assessing new signage locations and overall branding of sites as per sales and marketing guidelines. Following up on production till full installation.

4. Asset Management and record keeping of all trade marketing equipment/material.

5. Tracking and justifying trade equipment provided to customers.

6. Assessing Promo Execution and liaison with Sales Team and Customers to ensure execution of all Trade Marketing Related Activities.

7. Area & Channel Gap Analysis:
o SKU availability in customers shops.
o Pricing.
o Competitors Insights and other future in-market surveys.

8. Implementing Merchandising Plano-grams and generating area reports.

9. Plan & Execute Roadshow as per marketing agenda.

10. Managing giveaways, promo prize distribution and POSM across branches.

11. Influencers Training and Events organizations.

12. Screening the market for Counterfeited and lookalike products and reporting back.

13. Briefing and Supporting 3rd party agencies.

14. Reporting:
o Assists in the preparation of timely and accurate reports for section in order to meet section requirements.
o Sales reports.
o Marketing reports.
o AC activities in the market.

1. Processing artwork for approval and production.
2. Liaise with 3rd party agencies on artwork production and implementation.
3. Communicate with distributors & retailers on market insights and supplying POS material.
4. Report on market feedback through quarterly marketing audit surveys.
5. Assist in event management and activations such as gala dinners, Ramadan gatherings, and other.
6. Assist in the execution of roadshow participation.
7. Execute other marketing administrative tasks requested by corporate communications Director.

1- Manage social media accounts.
2- Coordinate and plan events & workshops.
3- Market research.
4- Liaise with 3rd parties for the following:
o (Uniforms, gift items, company cars branding, exhibitions, printing agencies, events through the year).
5- Planning and Executing Campaigns.
6- Plan and determine the yearly budget and format.
7- Provide a quarterly SWOT analysis report.
8- Work on the company’s brand image.
9- Eexploration new potential customers and their contact info to support sales team.

1. Conducting market research.
2. Explore New Potential Customers.
3. Analysis Reports:
o SWOT Analysis.
o Competition Prices & Trade Promo.
o Sales Analysis Reports.
4. Maintain and Support customers requests.