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Abdulaziz Aldaghri, Senior Marketing Specialist

Abdulaziz Aldaghri

Senior Marketing Specialist ·Wallan Trading Company

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 10 years, 0 months

Senior Marketing Specialist

September 2021 - Present

Wallan Trading Company

Riyadh, Saudi Arabia

September 2021 - Present

1. Support and assist the Head of Marketing in the formulation and implementation of the marketing plan.

2. Lead & manage marketing projects - from planning through to tracking and reporting on return on investment.

3. Ensure that products or services match the Brand Positioning.

4. Liaise with external agencies to ensure projects are dealt with in a timely, cost-effective and efficient manner, and ensure they have a clear understanding of the marketing strategy.

5. Contribute to PR management, where required and as directed by the Head of Marketing.

6. Plan and develop content, promotions, and selection of Media & PR Influencer's.

7. Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.

8. Act as a point of escalation for queries from the marketing team and other colleagues.

9. Escalate critical items promptly to the Head of Marketing.

10. Liaise and build relationships with internal and external stakeholders, e.g. Department Managers, Colleagues, Manufacture Partners; ensuring ongoing and continuous communication.

11. Develop and implement effective demand generation activities from conception to implementation.

12. Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.

13. Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriter sand printers.

14. Develop suitable campaign briefing documents for partners such as designers and copywriters.

15. Promote adherence to brand guidelines; Policy, Format and print branded documents prepared by non-marketing colleagues.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Indirect Channel Marketing Executive

January 2020 - April 2021

Aljomaih and shell lubricant company

Riyadh, Saudi Arabia

January 2020 - April 2021

• Implementation of the Channel set strategy and supporting sales team in delivering volume & margins

• Facilitate training of sales supervisors & sales reps on portfolio & new programs

• Support the Channel Account Managers to identify and deliver required training to Distributors

• Develop, implement, and tailor core sales materials and toolkits for sales forces

• Pricing: collecting pricing insights

• Insights: Drive development of brand trackers, price benchmarking, and census

• Drive higher efficiency & ROI in marketing spend

• Facilitate flow of channel/brand information & expertise to and from both sales and marketing and ensure that all brand & Channel strategies are supported at trade level on an ongoing basis

• Defining objectives, briefing, monitoring, coordinating the implementation, & evaluating all promotions • Promotions/Activities: Timely execution of marketing initiatives in-line with strategic priorities

• Ensure Development/Efficient Utilization of POSM for generic and local activities, including evaluation of its effectiveness at point of purchase to measure the market impact

• Develop category planogram, merchandising and new line introduction guidelines

• Develop Channel launch plans for New Products

• Research: Analyze retail audit and identify issues and opportunities, with actionable insights and tactics

• Monitor & Analyze trends and recommend actions, to support development of channel strategies

• Brand Activation: on-ground activities & operations of different brands in the indirect channel

• Marketing Communications: brand communications, drive trade communications increasing mindshare, top of mind and preference

• Digital: Supports IC manager to develop the digital backbone across trade

• Stakeholder management both internal and external stakeholders, growing mindshare

• Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage

Company industry:
Lubricants & Greases Blending
Job role:
Marketing and PR

Trade Marketing Executive

April 2018 - December 2019

AlJomaih Shell Lubricant Oil Co. Limited

Riyadh, Saudi Arabia

I found this job using Bayt.com

April 2018 - December 2019

1. Branding Management:
o Current and new locations.
o Monitoring current signage for maintenance, annual municipality payments and artwork updates.

2. Plan and maintain the marketing budget.

3. Assessing new signage locations and overall branding of sites as per sales and marketing guidelines. Following up on production till full installation.

4. Asset Management and record keeping of all trade marketing equipment/material.

5. Tracking and justifying trade equipment provided to customers.

6. Assessing Promo Execution and liaison with Sales Team and Customers to ensure execution of all Trade Marketing Related Activities.

7. Area & Channel Gap Analysis:
o SKU availability in customers shops.
o Pricing.
o Competitors Insights and other future in-market surveys.

8. Implementing Merchandising Plano-grams and generating area reports.

9. Plan & Execute Roadshow as per marketing agenda.

10. Managing giveaways, promo prize distribution and POSM across branches.

11. Influencers Training and Events organizations.

12. Screening the market for Counterfeited and lookalike products and reporting back.

13. Briefing and Supporting 3rd party agencies.

14. Reporting:
o Assists in the preparation of timely and accurate reports for section in order to meet section requirements.
o Sales reports.
o Marketing reports.
o AC activities in the market.

Company industry:
Lubricants & Greases Blending
Job role:
Marketing and PR

Marketing services coordinator

May 2017 - March 2018

The Industrial Group

Riyadh, Saudi Arabia

May 2017 - March 2018

1. Processing artwork for approval and production.
2. Liaise with 3rd party agencies on artwork production and implementation.
3. Communicate with distributors & retailers on market insights and supplying POS material.
4. Report on market feedback through quarterly marketing audit surveys.
5. Assist in event management and activations such as gala dinners, Ramadan gatherings, and other.
6. Assist in the execution of roadshow participation.
7. Execute other marketing administrative tasks requested by corporate communications Director.

Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Marketing Specialist

June 2016 - May 2017

Abdal Manpower Outsourcing Company

Riyadh, Saudi Arabia

June 2016 - May 2017

1- Manage social media accounts.
2- Coordinate and plan events & workshops.
3- Market research.
4- Liaise with 3rd parties for the following:
o (Uniforms, gift items, company cars branding, exhibitions, printing agencies, events through the year).
5- Planning and Executing Campaigns.
6- Plan and determine the yearly budget and format.
7- Provide a quarterly SWOT analysis report.
8- Work on the company’s brand image.
9- Eexploration new potential customers and their contact info to support sales team.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Marketing and PR

Trainee

November 2015 - February 2016

ARASCO – MEFSCO

Riyadh, Saudi Arabia

November 2015 - February 2016

1. Conducting market research.
2. Explore New Potential Customers.
3. Analysis Reports:
o SWOT Analysis.
o Competition Prices & Trade Promo.
o Sales Analysis Reports.
4. Maintain and Support customers requests.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Education

King Saud University, College of Business Administration

February 2017

February 2017

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 3.32 out of 5

GPA (point): 3.32 out of 5

volunteering in the marketing club till graduation.
View attachment

Skills

Marketing
Expert
Marketing
Expert
Trade Sales
Expert
Trade Sales
Expert
Company Branding
Expert
Company Branding
Expert
Campaign Creation
Expert
Campaign Creation
Expert
Market Research
Expert
Market Research
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
market research
Intermediate
market research
Intermediate
marketing communications
Intermediate
marketing communications
Intermediate
marketing management
Intermediate
marketing management
Intermediate
ACADEMIC
Intermediate
ACADEMIC
Intermediate
MULTI-TASKING
Expert
MULTI-TASKING
Expert
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
QUICK LEARNER
Expert
QUICK LEARNER
Expert
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
marketing research
Intermediate
marketing research
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
marketing strategy
Intermediate
marketing strategy
Intermediate
marketing mix
Intermediate
marketing mix
Intermediate
merchandising
Intermediate
merchandising
Intermediate
Campaign Creation / Event Management
Expert
Campaign Creation / Event Management
Expert
Team Work
Expert
Team Work
Expert
Implementation of Trade Promotion & Monitor Result
Expert
Implementation of Trade Promotion & Monitor Result
Expert
Value Chain Analysis & Sales Analysis Report
Expert
Value Chain Analysis & Sales Analysis Report
Expert
Marketing Merchandise & Generation Region Points
Expert
Marketing Merchandise & Generation Region Points
Expert
Marketing
Expert
Marketing
Expert
Trade Sales
Expert
Trade Sales
Expert
Company Branding
Expert
Company Branding
Expert
Campaign Creation
Expert
Campaign Creation
Expert
Market Research
Expert
Market Research
Expert

Languages

Arabic
Native Speaker
English
Expert

Memberships

International Institute of Marketing Professionals (IIMP®)

Member

June 2020

Training and Certifications

Certifications
Associate Certified Marketing Management Professional
Jun 2020