Head of Private Aviation Saudi Airports
General Authority of Civil Aviation (GACA)
Total years of experience :14 years, 9 Months
• Marketing Communications Supervisor: Amana Cooperative Insurance.
Jun 2012 - Present,
- Responsibilities
1. Develop Integrated Marketing Communication (IMC) plans such as Advertising, Public relations, Direct marketing, web site promotions, Trade shows/events and promotions as per the marketing strategy goals and objectives.
2. Publish and implement IMC plans to build corporate identity, competitive advantage, consistency and demand.
3. Coordinate and supervise vendors such as advertising agencies, graphics houses, Production houses, Public Relation agencies, web site designers and contractors to develop and produce the communication plans, managing relationships, and projects completion.
4. Coordinate the development, implementation, and distribution of marketing materials with related departments.
5. Provide writing and editing support for all outbound member communication including all promotional materials, website content and the company annual report.
6. Review and edit existing promotional materials for marketing effectiveness and adherence to brand guidelines.
7. Work with research agencies, other sources and vendors to measure the competition and brand awareness, and establish track and report key performance metrics against benchmarks.
8. Develop Public Relation Program to increase brand awareness with the targeted segment and society, selecting favorable publicity materials.
1. Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
2. Ensure articulation of organization’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external.
3. Responsible for editorial direction, design, production and distribution of all organization publications.
4. Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
5. Act as the organization’s representative with the media.
6. Coordinate the appearance of all organization print and electronic materials such as letterhead, use of logo, brochures.
• Lawand Toursim Australia as Markting Toursim Consultant From April to October 2010
October 2010 Bachelor of Business Communication, (Marketing Major) Bond University, Gold Coast, QLD, Australia
September 2008 Undergraduate Diploma in University English Studies
Bond University, Gold Coast, QLD, Australia December 2007 English for Academic Purposes