Government & Guest Relations Manager
MUBADALA
Total years of experience :16 years, 11 Months
• To establish new government relationships to increase the profitability of the corporate portfolio.
• To enhance the corporate portfolio by 20% as compared to the previous year.
• To increase the deposit base by 20% as compared to the previous year.
• Develop marketing plan for Government Markets. Maintain a calendar of marketing programs. Effectively manage marketing budget ensuring maximum business benefit from marketing investment
• Monitor developments in the competitive landscape and ensure sufficient market intelligence is made available as a key decision support tool for senior management
• Boost the productivity of Sales by identification of cross-sell opportunities and continuous improvement of prospecting strategies. Define and lead the execution of CRM and database marketing strategy
• Monitor and control the Division’s overall portfolio performance.
• Continuously monitor performance and review teams and take corrective actions in case of deviation.
• Ensure that performance meets the predefined targets at all times.
• Set the division’s overall staff appraisal standards.
• Ensure proper communication of performance against targets to all related parties.
• Oversee the design and implementation of performance tracking system.
• Interact with alhilal other Groups / Divisions e.g. Credit, Operations, ITD, treasury for service delivery and MIS requirements.
• To provide effective direction and leadership to the Team Leaders to ensure a high sense of team spirit, motivation and staff satisfaction levels.
Provide prompt responses to all client queries / needs, and high quality of client service by all team members, to ensure a high standard of client satisfaction
Senior Vice President and Head, Government Relations Division Oct 2008 to Present
Wholesale Banking Group Abu Dhabi
Al Hilal Bank
• Part of the founding members of the bank
• Reporting Directly to the Wholesale Banking Group Head, EVP
• Member of the bank's executive credit committee.
Achievements
• Established Government Division Relation in2008 offering solution to fully address day to day transaction banking requirements of more than 100 Government Entities accounts.
• Build an Liability book of more than AED17 billion from AED2.3B in 2008 and 17 B in 2012 contributed around 75% of total liability of the bank.
• Experience and contribute towards the group and the bank overall fee income generation.
• Lead numerous landmark transactions including the Itihad Airways, ADWEA, Emal, Dubai Duty Free, Dewa
• 112% growth in CASA balances as end Dec 2012 (vs. year-end 2011base liability)
Key Responsibilities
• Expanding & developing and increasing government clients' portfolio achieving prefixed marketing & sales targets.
• Offering a comprehensive range of products and solutions including: o Deposit and Payment Solutions
o Cash Collection and Transaction Solutions
o Trade Finance and Bank Guarantee Services
o Foreign Exchange and Risk Management Solutions
o Project and Corporate Advisory Services
o Long term Finance and Investment Banking Solution
• Building and Mobilizing Assets Base Products to Government and Public Sector Clients
• Supervise the team of credit officers, RM, SRM. Define precisely individual goals and objectives to each of them.
• Monitor daily, weekly, monthly progress of each reporting position and guiding/helping them to achieve their targets and making recommendations to them on various marketing methodologies.
• Coordinate and cooperate with subordinates in relation to government clients list establishing, targeting potential government clients, conducting periodic visits.
• Keep close monitor on market trends in relation to customer requirements and place recommendations to the supervisor and the management on the same.
• Achieve competency in cross selling /managing Ijara, Ijara Mawsofa fi Al Dhimma/Commodity Murabaha, Corp. Murabaha &Trade Products.
Senior Manager Mar to Sep 2008
Main Branch Abu Dhabi
Al Hilal Bank
Key Responsibilities
• Responsible for the administration and efficient daily operation of a full service branch office,
• Develops new deposit and loan business; provides a superior level of customer relations and promotes the sales and service culture through coaching, guidance and staff motivation;
• Achieves individual and branch sales goals through new business sales, referrals and retention of account relationships.
• Provides leadership, training and supervision; delegates day to day operations to the Operations Officer or other branch personnel.
• Participates in community affairs to increase the Bank's visibility and to enhance new and existing business opportunities.
Branch Manager Jan 2007 to Feb 2008
Hamdan Branch Abu Dhabi
Abu Dhabi Commercial Bank
Achievements
• ADCB.Excellent Sales Performance Certificate In MDD2 Contest 2007.
• ADCB Certificate of Commendation for Apr.2007.
• Hamdan St. Br. Gold Star/Personal Laon July.2007
• ADCB Certificate of Commendation for Nov.2007
Branch Manager Jun2006 till Jan2007
Mussafah Branch Abu Dhabi
Abu Dhabi Commercial Bank
Bachelor in Business Administration (Finance & Banking) 2010 Al Ain University for Science and Technology Abu Dhabi
High Diploma in Banking 2007 Emirates Institute of Banking and Financial Studies Abu Dhabi