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Abdullah Alkibsi, Lifebuoy Brand Manager

Abdullah Alkibsi

Lifebuoy Brand Manager·Unilever

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 15 years, 7 months

Lifebuoy Brand Manager

January 2016 - Present

Unilever

Jeddah, Saudi Arabia

January 2016 - Present

Responsibilities:
- Brand P&L
- Market Share
- Delivery of Turnover for the brand across all channel
- Localize all global Campaigns and ensure they meet local government regulations
- Build Brand Equity in the market.
- Increase penetration of product portfolio in household thereby building the brand
- Drive conversion from bars to liquid; to upgrade the category.
- Managing the full year promo calendar in sync with the brand strategy.
- Managing the digital content for the local market
- Conceptualization of all in store and out of store marketing activation's
- Overseeing all USLP initiatives across the community that are relevant to Lifebuoy brand like ‘Global Hand washing Day’, Hajj Hygiene Activity

Company industry:
FMCG
Job role:
Marketing and PR

Skin-cleansing Marketing Coordinator

February 2014 - December 2015

Unilever

Jeddah, Saudi Arabia

February 2014 - December 2015

- Responsible for delivering all marketing activations for the Skin Cleansing brands of Lifebuoy, Lux, and Dove

- Conduct Weekly Market Research analysis

Company industry:
FMCG
Job role:
Marketing and PR

Client Servicing

January 2013 - January 2014

X10SION

Jeddah, Saudi Arabia

January 2013 - January 2014

Creating and maintaining agency cliental relationships, prepare presentations, prepare contact reports, Responsible for the implementation of client projects, Assist creative team with practical advice based on project locations, and Sales and Promotions for the agency.

Company industry:
Marketing
Job role:
Customer Service and Call Center

Sales Representative

November 2011 - December 2011

Armani Exchange

United States

November 2011 - December 2011

Responsibilities included “Creating long term customer relationships, fashion advice, Inventory management, and Involved in seasonal events and promotions.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales Executive

October 2010 - December 2011

Saqifat Alsafa

Jeddah, Saudi Arabia

October 2010 - December 2011

Responsibilities are renting offices in the King's Road Tower, renting showrooms in The Construction City and selling land in Durrah 2. Achievements include closing deals on offices in King's Tower and showrooms in The Construction City

Company industry:
Real Estate
Job role:
Sales

Promoter

April 2010 - May 2010

Tamkeen Sustainability Advisors

Jeddah, Saudi Arabia

April 2010 - May 2010

Promoted three events for Tamkeen, a company specializing in Corporate Social Responsibility:
• Hilton: A Way To A Better Environment
• CBA Women's Career Day
• CBA Men's Career Day

Responsibilities:
• Talking about the company; explaining the company objectives
• Accepting CV's from students at the CBA events

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Marketing Analysis

June 2007 - August 2007

Saqifat Alsafa

Jeddah, Saudi Arabia

June 2007 - August 2007

In charge of a project whose aim was to evaluate the price of land surrounding two new company properties, called Al-Rassam Buildings, in order to help set the prices of the offices within the buildings. I was in correspondence with the architect in regards to the blue prints throughout

Company industry:
Real Estate
Job role:
Marketing and PR

Administrative work

June 2005 - August 2005

Saqifat Alsafa

Jeddah, Saudi Arabia

June 2005 - August 2005

transcribing, data basing, correspondence, electronic filing

Company industry:
Real Estate
Job role:
Administration

Receptionist

June 2004 - August 2004

Saqifat Alsafa

Jeddah, Saudi Arabia

June 2004 - August 2004

in-charge of correspondence, data-basing, electronic filing, typing and general administrative work

Company industry:
Real Estate
Job role:
Administration

Education

College of Business Administration

May 2014

May 2014

Bachelor's degree, Marketing

Saudi Arabia

131 credits 4.07/5 GPA

George Mason University

July 2009

July 2009

Diploma,

United States

English as a Second Language, Levels 4-5

Dar Jana International School

May 2008

May 2008

High school or equivalent, Marketing

Saudi Arabia

Graduated with a 83%

Skills

Customer Service
Expert
Customer Service
Expert
Leadership
Expert
Leadership
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Teamwork
Expert
Teamwork
Expert
Word
Expert
Word
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
PowerPoint
Expert
PowerPoint
Expert
Outlook
Intermediate
Outlook
Intermediate
Teamwork
Expert
Teamwork
Expert
Team Leadership
Expert
Team Leadership
Expert
Customer Service
Expert
Customer Service
Expert
Leadership
Expert
Leadership
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • Swimming/hiking