Ahmad Tartoussi

Held accountability for P&L, sales planning, and commercial agreements negotiation of East’s modern trade, pharmacy, wholesale, and perfumery channels. Led key accounts management strategies and building of full year sales and promo plans by channel in line with L’Oréal brands strategy. Led negotiations on JBPs, BDAs, and Mega activation. Managed the distributor in the region and Coordinated work flow with the different teams, including finance, supply chain, marketing and BD. Structured a clear commercial vision with every account’s perspective, risks, and opportunities.
Key Accomplishments:
 Drove growth by double digits consecutively for 3 years while optimizing SIT
 Became the Retailers’ preferred supplier by being one of the highest growing on sell out, and by developing excellent commercial relationship
 Signed KA BDAs for all channels on successful terms and grew MS in every category by focusing on weighted distribution and through dominant unconventional Shoppers’ activities with AL-Dawa and other top retailers.
 Managed the Distributor’s team including channel managers, sales supervisors, sales executives, and merchandisers.

Formulate business plans, develop existing clients and discover new business opportunities by liaising with stakeholders. Manage regional pipeline and customer base, generating revenue growth while driving gains in top line, bottom line and market share. Envision and communicate a clear strategic sales vision, collaborating with internal stakeholders and GCC countries. Hold bottom line accountability for promoting and sales of the full range of L’OREAL products as well as managing G2N and P&L.
Key Accomplishments:
 Optimised P&L, net sales, Trade investment, and negotiated business development agreements.
 Led and controlled JBP, BDA and Capex investment negotiations, as well as executed full year plans of activities, promos and beauty advisors’ coverage.
 Grew MS of top strategic brands by 1.5% while reducing investment
 Successfully saved cost to serve by 33% by negotiating Key terms in the BDA
 Introduced skin care category to Lifestyle, which became the most successful JBPs with any retailer as well as one of the main growth drivers in the account.
 Effectively developed a roadmap of growth for Ecom channel.

Held accountability for P&L, sales planning, and commercial agreements negotiation of East’s modern trade, pharmacy, wholesale, and perfumery channels. Led key accounts management strategies and building of full year sales and promo plans by channel in line with L’Oréal brands strategy. Led negotiations on JBPs, BDAs, and Mega activation. Managed the distributor in the region and Coordinated work flow with the different teams, including finance, supply chain, marketing and BD. Structured a clear commercial vision with every account’s perspective, risks, and opportunities.
Key Accomplishments:
 Drove growth by double digits consecutively for 3 years while optimizing SIT
 Became the Retailers’ preferred supplier by being one of the highest growing on sell out, and by developing excellent commercial relationship
 Signed KA BDAs for all channels on successful terms and grew MS in every category by focusing on weighted distribution and through dominant unconventional Shoppers’ activities with AL-Dawa and other top retailers.
 Managed the Distributor’s team including channel managers, sales supervisors, sales executives, and merchandisers.

Delivered strategic direction and management of sales by devising and implementing effective sales strategies, achieving sales goals for a wide range of multinational principals, including Kellogg’s, Heinz, Mazola, Hershey’s, and Fonterra. Planned, negotiated and signed off BDAs, Mega events, and activations. Spearheaded, coached and mentored a team of 15 members including supervisors and merchandisers. Successfully managed Raya nationally, C4 Jed, Farm Jed, Othaim Jed, Manuel, and Dukan.
Key Accomplishments:
 Distinctively received employee of the year award twice during three years.

- KSA Key Accounts Supervisor of the year Award for 2 consecutive years 2012 & 2013