Charles Nehme

 Managed a business of 48 M USD and increased sales of modern trade channel by 8% and on-trade channel by 9% year 2016 vs. 2015.
 Increased distribution of Rayess brands in Mount Lebanon by 7% up to June 2017.
 Grew sales of Laziza brand by 7.6% year 2016 vs. 2015.
 Reduced variable selling expenses by 11 % year 2016 vs. 2015.
 Launched SEM and improved penetration of slow moving skus by 5% YTD June 2017 vs. 2016.
 Reviewed trade terms and reduced discount to customers by 1% year 2016 vs. 2015 and 0.5% YTD June 2017 vs 2016.
 Changed RTM in Mount Lebanon and regained back control of 27 keys customers.

 Managed a business of 65M USD and increased sales by 10% year 2013 vs. 2012 and 3% year 2014 vs. 2013.
 Designed a performance based new reward system for sales team based on KPis that improved clients dealing by 7% in 2013 and 4% in 2014.
 Improved distribution of Huggies Diapers in Pharmacy channel by 12% in 2014 and 7% in 2013.
 Assigned new distributor for OCP in the Bekaa in 2014 and increased sales by 17% in same year.
 Establish an effective sales meeting structure & reporting System across the organization.
 Optimized sales force structure and reduced number of sales reps by eight in 2013 without affecting the productivity of the sales team.

 Managed a business of 30 M USD and increased sales by 19% in 2009 and 21% by 2010 and 26% in 2011.
 Improved P&L gross margin from 26.6 % to 33%.
 Identified areas of potential cost reduction and reduced back office shared cost from 40% to 30%.
 Rationalized entire company product portfolio (Reduced from 315 skus to 195 skus while maintaining positive sales growth of min 18% from 2008 to 2011).
 Improved UTC working capital from 3.2 month to 2.5 month of Sale.
 Attended trade shows and launched five new brands (Pyrex, highland water, Golden Phoenix, Khaleej & Farm Frites) and developed own label brand Ajwad.
 Improved DSO to an acceptable level of 60 days.
 Build sales team from scratch and led 60 resources including seven senior managers.
 Put UTC on retailer’s agenda especially Panda, Carrefour & Othaim.

 Managed a total business of 12 M USD and increased sales year 2007 by 15% (Egypt), 21% (Jordan) and 25% (Iraq).
 Raised P&L bottom line margin to 51% from previous 44% in total managed markets.
 Registered 45 new products in Egypt and 20 new products in Jordan.
 Reduced stock days year 2007 from 70 to 55 (Egypt), 65 to 50 days (Jordan).
 Assigned distributors in remote areas in Egypt that contributed to the distribution improvement of Nivea cream (blue tin) from 11% to 15% in 2007.
 Established a new branch for distributor in Sharam El Sheikh.
 Awarded the country development manager of the year 2008.

 Increased Sales YOY by 20% in Morocco for 2 consecutive years
 Increased Market Share of Mortein by +5 point in Morocco
 Successful Mortein and Dettol launch in Tunisia
 Effective Product launch of Vanish Oxi Action, Veet, Easy of Bam in Malta
 Decreased Distributor Stock level from 95 days to 60 days in Morocco
 Improved Distributor Return on Investment across all distributors
 Raised P&L bottom line margin to 51% from previous 44%
 Improved sales executional excellence of RB products across all distributors
 Optimized trade spending (% of Shipments)

 Established head office in Baghdad and three branches in Mosul, Basra and Kurdistan
 developed excellent relationships with local partner
 Maintained three fold sales increase until 2004
 Build customer database with 1200 customers
 Recruited/trained and managed 24 sales rep and 6 supervisor and 3 branch managers
 Installed Dolphin oracle Software for accounting and stock module
 Worked with 11 suppliers
 Setting/updating Weekly Journey plan for all sales reps and following up on daily visit plan

-Responsible for the Implementation of the marketing plan
-Preparation of the weekly meeting with Sales Force (direct Sales)
-Preparation of the weekly, quarterly and annual meeting for Sales Force

- Responsible for achieving KA sales forecast.
- Preparation of the trade marketing & promotional plans.
- In charge of preparation/finalisation of the Business Deal Agreement
- Development of category management within accounts.