Randa Samaha

 Reviewing and assessing vision, mission and values of the Business Units (BUs) managed by the group; developing portfolio and determining brand positioning and corporate identity of each
 Defining branding guidelines elements in line with corporate identity
 Acting as custodian of branding guidelines and verbal identity of RGH and BUs
 Managing the relationship with Brand agencies, PR agencies, copywriters & other suppliers to develop creative material and branding collaterals (CI, brochures, websites, newsletters, internal com events, CSR activities, exhibitions…etc.)
 Supervising the Marcom department team of 3 people
 Defining brand strategy & plans, deploying & cascading down in order to ensure building and sustaining a solid corporate brand
 Coordinating with BU Heads and Directors of Departments for scope of work, approvals, budgets and calendar of activities

 Managing the account handlers’ team responsible of the following portfolio: Byblos Bank, Hotel le Bristol, Radio One, Fattal Alcoholic brands (Bacardi, Martini, Grey Goose, William Lawson’s…), Libano-Suisse, Doculand, Burger King, Dairy Khoury, Le Gabarit and Probono work for a list of NGO’s.
 Strategic and marcom planning
 Delivering against a set of financial objectives agreed with the agency management.
 Nurturing relationships at the most senior client level
 Responsible for identifying and exploiting growth opportunities to maximize income generation with existing clients
 Participating in new business pitches for Al Sultan group, Solidere, Ambassador Coffee, Averda, Banque Populaire Morocco…

 Planned and implemented below the line activities for Procter & Gamble Brands such as Always, Pantene, Head & Shoulders, Pert Plus, Ariel, Pringles, as well as handled the communication plans for Jovan Musk, Chanel, Rimmel, Byblos Bank, Adir Insurance, and Coca-Cola.
 Launched the innovative Pantene Mobile Beauty Clinic and developed all the promotional material related to this activity.
 Developed the Pringles Euro 2000 promotion
 Conducted many consumers’ promotions including the Pert Plus Music promotion, Pantene on-pack offers, Pampers POP promotion in Syria…
 Involved in selecting and training promotion team for various activities, such as Always on-going in-store program.
 Supervised the development of breakthrough merchandising stands and POSM for the Levant.
 Ongoing reporting of activities such as competitive and sales analysis.