Abdullah Alzughibi

http://ivlognow.com
• Managed and Optimized AdWords Accounts - reduced CPC, implemented proper account structure,
and increased relevant traffic through keyword research and negative keywords, A/B Split Testing.
• Built SEO Optimized WordPress Sites - did competitive keyword research to determine rankability,
find long tail keywords and new opportunities. Optimized Meta Tags, created SEO Optimized content,
and built links through Guest Posting opportunities on High DA Sites.
• Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic
Search Strategies.
• Implemented Lead Capture and Email Marketing Campaigns - created targeted landing pages and
drove traffic via paid search and social. Created email follow ups to drive traffic to customer’s offers
and products.

Experienced with Photography and Film Making -created several documentary films and with
marketing experience was able to influence different social media platforms.
• Know the technical aspects of different Social Media Platforms - Run my own Facebook page
promoting my Website, run a YouTube channel (Abdullah Zughibi), and also use my website to promote
my social media influence.