Abdullah Meer

BRF S.A. is a Brazilian food company created from the 2009 merger of Perdigão and
Sadia. BRF is the world's tenth-largest food company and Brazil's second in
revenue, after global giant JBS. Sadia and Perdigão are BRF's main brands
* Handled complete private retail customers like (Sultan Centre, Save
Co, GrandHyper, Gulfmart/Geant, City Centre) and others at different
times
* Planning and achieving huge volume monthly/yearly targets.
* Maintaining/increasing market share of all categories across assigned
customers.
* Building/maintaining relationships with customers directly to build
loyalty.
* Making sure availability/visibility of all products in stock at all times.
* Updating journey plan according to the requirement of the market.
* Led a team of 12 merchandisers and assigned them with job roles
according to their skills and work ability.
* Preparing proposals according to customer segmentation and
meeting customers to participate in all flyers in a month.
* Preparing monthly flyer calendars in order to be ahead of the game.
* Making reports on available stocks at market/warehouses in order to
push customer to liquidate monthly to avoid overstock and expiry
issues.
* Preparing and negotiating yearly contracts as soon as the year starts
with customers in order to avoid conflicts and run smooth business all
year.
* Making sure all marketing/branding activities are executed as per the
plan/budget, and all debit/credit notes are issued on time.
* Research on competitor activities (RSPs or Branding) through direct
approach to get details.
* Making reports on weekly basis on the performance of execution.
- Achievements at BRF -
* Increased market share from 80 % to 85% for Whole Poultry.
* Achieved more than 100 % on sales target on all categories compared to last year.
* Have handled almost all Key Accounts (Private Retails) at different times.

established in the early 1950s, is a major FMCG distributor in Kuwait and a wholly-
owned subsidiary of Alghanim Industries. Over the years, GTRC has built itself into a well-established organization, handling products
in food, hygiene, personal care, lighting and other categories. GTRC proudly represents various blue chip multi-national companies with
more than 100 brands in its portfolio.
* Increased revenue and margin growth through delivering sales target, customer service and marketing KPIs
* Detected arising business opportunities based on customer-supplier SWOT Analysis
* Planned and executed promotional activities for major events and seasons
* Planned budget expenditures while delivering a solid return on investment
* Focus on increasing the sales and supervise the sales process by follow up on orders and deliveries
* Built strong professional business relationships with key decision makers in order to initiate new concepts that
will drive category and brand growth
* Visited stores and evaluated competitor’s performance in order to recommend strategies and tactics to exploit
market potential
* Negotiated terms, pricing, service level, and rebates with clients
* Kept track of evolutions and trends in the market to accurately advise the clients
* Managed a team of merchandisers through distributional tasks to fully deliver anticipated plans.
* Visit assigned outlets to ensure availability/visibility as per the contracts.
* Ensured that all journey plans are updated and implemented to maximize the efficiency and the effectiveness of
the team
Achievements at GTRC -
* Delivering 100 % plus target on 7 categories whole year.
* Maintained the best 100% coverage all across assigned 5 Customers.

Company supplies honey, oil, herbal teas and many more and have a reputation of good marketing activities.
* Reporting to Marketing Manager, about updates on various marketing projects
* Building relationship with media companies.
* Coordinate and deliver email and online campaigns.
* Create, deliver, edit, and optimize marketing materials.
* Tackle media agencies and keeping an eye on the campaign.
* Check on websites and social media pages for their updates.
* Helping the marketing team to create new brand/product awareness.
* Supporting the in-house design team by coordinating and delivering content.