Abdullah Popere

• Oversee website design and agency partnerships along the lines of development, digital marketing, SEO and translations
• Developed and implemented process mapping and flows to meet business goals and objectives
• Responsible for website content and implementing merchandising strategies
• Managing product and cart recommendations
• Control search terms, synonyms, elevations, redirects
• Lead the customer service and call center team
• Run the marketing campaigns and newsletters with the team in coordination with the agency

• Manage the day-to-day operations of the B2C website - Makani Foods
• Drive tactical promotional plans with category and marketing teams, achieving bottom line and growing top line by 40%
• Manage product listing, taxonomy and customer journeys that lead to improved Customer Experience and Conversions
• Regular reporting on sales, product listing, traffic, conversion rate and measuring actual performance against set targets
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning
• Leveraging Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience
• Increased online sales through targeted marketing and website optimization strategies.

Manage product listings for both Kuwait and KSA websites, manage taxonomy and customer journeys that lead to improved Customer Experience and Conversions

• Drive monthly and yearly revenue budget and targets, consistently achieving beyond 80% of set targets

• Monitor KVIs and suggest actions to combat competition in terms of price offering

• Formulate and drive monthly trading & promotional planning with Category Heads and Buying teams which in turn drive marketing, visibility and merchandising plans

• Suggest PPC campaigns and promotional highlights, emails, app pushes to the Online Marketing team

• Manage shopping cart rules

• Part of UAT Team to test out all new releases and functionalities

- Lead a team of Merchandisers to manage product categorizations, listing positions and product labels aligned with consumer demands to effect maximum e-commerce conversions
- Drive Merchandisers to actively benchmark with competitors and coordinate with category teams on required reactive as well as proactive promotions and & deals
- Track competition moves, promotions, product highlights and plan proactively on promotion and visibility
- Actively plan category promotions and manage CMS pages for special and specific promotional highlights
- Manage Search Terms and daily merchandise categories throughout the websites (Kuwait: www.xcite.com & KSA: www.xcite.com.sa)
- Ensure tight and relevant rules for cross sells/upsells/ recommended products in order to improve customer experience and ratio of the shopping cart

Manage the entire web merchandising for the websites (www.xcite.com and www.xcite.com.sa) and application, aligned with the needs of the customer to ensure simple and intuitive navigation, product relevance, promotional visibility with the aim to an immaculate customer experience and maximum conversions.

Roles and Responsibilities include:

• Managing Product Categorizations, listing positions, and product labels aligned with customer demands to maximize e-commerce conversions
• Ensure ease of navigation by managing listing as well as search navigation filters
• Ensure tight and relevant rules for related products, up sells, cross sells and be able to intuitively improve customer experience while increasing basket sizes and attachment ratios
• Coordinate with Buyers, Creative, Marketing and Ecommerce Operations to innovate and drive on-site capabilities to improve conversions
• Searchandising - managing search terms, synonyms, elevations and so on
• Manage specific CMS / Static pages for special highlights and merchandising
• Manage carousels and highlights in line with promotional details
• Actively benchmark with competitors and coordinate with category teams on required reactive as well as proactive promotions and deals
• Track competition moves, promotions, product highlights and plan proactively on promotion and visibility
• Monitor feedback from website analytics to improve site functionality and user experience

- Looking out for rich multimedia data on products to enable dense and meaningful content
- Adding value to created content to make it presentable, relevant, meaningful, and easy to consume, driving more conversions
- Ensuring content is optimized for SEO
- Ensuring content appeals to end customer based on Geo-location
- Ensuring quick turnaround time and push of products live onto the website in line with Business Expectations
- Identify areas of improvement and carry out tasks to achieve them

• Create a daily footfall report comparing the figures of the current date with the previous year
• Prepare a monthly headcount of the showrooms and their employee budget
• Analyse the showroom performances based on Total Sales, Accessories, Extended Warranty and Credit Sales
• Communicate key process information, task definition, etc. to the sales organization
• Liaise between the Showrooms and IT department on sales related technology/support requests
• Coordinate with the showrooms and the Finance Department for the showroom employees’ payout
• Provide administrative support to the showrooms