Customer & Product Marketing Director
STC Specialized
Total years of experience :14 years, 10 Months
STC Specialized is the national operator for Critical Communications Solutions serving both Businesse segment and Public Protection and Disaster Relief segments (PPDR)
Formulating the Marketing Strategy for Mission Critical Communications as well as orchestrating the Customer Value Management (CVM) and Loyalty programs in addition to Product Marketing ROI and Offerings.
2019 Achievements:
1- Successfully delivered a AOPs for the cash cow categories over PMR and LTE networks.
Such as Connectivity, Push-to-Talk ( PTT ) (e.g. TETRA, iDEN and FORUN platforms).
2- Successfully developed -and still enhancing- the strategic portfolios with GSM / LTE ingredients that led to increase the Top-line revenue by 10% on monthly basis in 2019.
3- Optimized the cost by 30.7% vs. 2019 Target and increase the bottom line revenue by 13% mostly generated by connectivity / PTT categories.
4- cooked and coordinating strategic alliances and partnership with other stc companies to elevate the business and penetrate new market place
Sometimes, Innovation is a technology driven and, sometimes, Customer Experience is so.
Projects like:
- Digital Experience
- Digital Transformation ( DT DX )
Supervising Voice Postpaid/Hybrid Products Category such as Device Plans, Shabab packages, mass packages (e.g. 29, 99, 199, 349, 749 and Khateer).
Achievements:
1- Revamping & Enhancing Voice Postpaid Platform
2- Mega Promotion (Triple Data Offers, X5 Data Offer)
3- Postpaid Device Plan
4- Launching CONTROL category (Endorsed Brand name for voice packages under ZAIN brandrd house)
5- iPhone 7 & Samsung Galaxy S8/+ Offer
6- Enhancing the following postpaid packages in terms of data and social media features: projects 29 Postpaid/ 29 Control / Shabab 130 / Shabab 249 / 349 Postpaid
7- Launching postpaid Data Over Voice bundles (DoV)
8- Introducing Online Sales Lead program for VIP & Direct Sales Channels
9- Indexing a growth of ~126 points Market share for the Voice Postpaid Segment in less than a year during 2017.
10- Achieving -in coordination with Device and MarCom teams- a growth of +180% in terms of handset sales in 2017.
11- Increasing the customer base on Hi-tier postpaid package by +35%.
12 - Launching Postpaid & Control mega offer in March 2018 (voice category)
Brands: Shabab rate plans, Khateer, Control rate plans, Other Generic postpaid rate plans.
National Retail Marketing Senior Manager (Customer and Consumer Marketing for GCC BU)
During my assignment, Colgate Oral Category market share increased from 4% to 11.9%. Furthermore, the Share of shelf has become ~15% reflecting the high off take rate inside the Modern & Drugstore Channels.
handling Category Management projects, besides my core assignment in category operations. This role is essential
to leverage Unilever customer engagement approach, as well as, total category growth plan. The main focus was on Panda, Nahdi Pharma,
Dawaa, Pharma, Carrefour and Danube Hypermarkets. During my stint, I managed to build a sales & insights data base to the top accounts,
Achievements:
• Increase the market share from 25% to 33%.
• Develop and implement customer/channel marketing category plans based on category and shopper insights to grow market share within category.
• Achieving +10 Growth in Market Share
• Successfully rationalize and optimize the Portfolio based on the value add and potential ROI
Brands: Dove, Rexona, Axe, Vaseline, Ponds and Fair & Lovely
Managing Marketing & Sales Project.
Conducting Marketing & Business Analysis and Research.
Cooperating with P&G Consumer & Market Knowledge ( CMK )
Managing 3 Marketing Units
Trade & Shopper Insights (T&Si) for Fem-Care & Baby-Care & Beauty-Care
Shopper-Based-Design (SBD)
Handling Accounts in Treasury Department and Corporate Banking
in 2020, I started the MBA program @PSU
Marketing Economics Finance Accounting Management Operations Management