Abdulla Suwaidi

• Developing strategic brand plans including objective, strategy and tactics to ensure brand growth goals are met.
• Managing the creation of marketing materials, collateral and sales support tools.
• Developing social media marketing strategies to help brand the company, increase sales and generate loyalty.
• Developing partnerships & relationships with third parties to meet strategic objectives.
• Responsible for the Etihad Guest Brand and website (www.etihadguest.com)
• Improve communication of the Etihad Guest Benefits across all channels and platforms.
• Develop “persona groups” within the broader customer segments and design market-leading value propositions.

• Responsible for tier strategy and associated lifecycle and tactical marketing plans including but not limited to:
— All tier-based assets i.e., welcome packs, cards, content and benefits
— Evolution and enhancements of tier product
— Owner Customer Satisfaction & Net Promoter Score KPI’s
• Working closely with the partnerships department to constantly seek exclusive benefits for members of the program.
• Work closely with the analytics team to analyse the insights of all Etihad Guest activities and using that research to optimize existing strategies and building new strategies to optimize the results.
• Increase awareness of tier engagement drivers in within the Etihad channels.
• Act as a champion for tier and member reward activities.
• Leading market research activities including benchmarking the program against key competitors in travel and other loyalty program.
• Implement the function/department strategy to ensure alignment with Etihad’s strategy.
• Engaging with the customers in the development of future product offerings ensuring strong customer uptake.
• Enhance the organizational understanding of different customer segments, their needs, behaviours and attitudes.
• Facilitate a concept development process with clear milestones, activities and stage gates.
• Supervise the standard and complex day-to-day operations to ensure that work processes are implemented as designed and in compliance with established standards and procedures.

digital marketing campaigns which were heavily focused on target audience engagement.
•Projects consisted of email marketing, landing pages, attention to mobile optimization and/or responsiveness, SEO and SEM, PPC, digital advertisements, online and offline media buying, and social media components such as Facebook, Instagram, Twitter and YouTube.
•Manage the procedure, implementation, tracking and measurement of marketing campaigns.
•Brief and oversee and lead the work of internal and external agencies, such as designers, animators and printers, who deliver the material of the campaign.
•Developed marketing campaigns to drive awareness.
•Using social media tools such as Hootsuite, Sprinklr, Tweetdeck for social listening and engagement.
•Using digital marketing tools to measure campaign success and hosted weekly meetings to discuss analytic metrics, KPIs, and provided recommendations based on data.
•Develop, optimize, and audit legal websites to ensure proper performance, visibility, and accessibility.
•Creation of monthly SEO reports notifying clients of site traffic, goals, and other KPIs as well as health of SEO campaign and upcoming projects plans.

and maintain strong customer relationships, maintain consistent communication, and manage customer demands and expectations.
•Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
•Lead the implementation of annual marketing plans that result in consistent sales increases and lead generation.
•Design and implement strategic internal and external communication and public relations plans that inform and engage stakeholders.
•Manage the marketing and communication budgets including preparing annual budgets.
•Managed multiple marketing channels including online search and display advertising, offline print and video advertising, direct mail.
•Management: P&L responsibility, cost control, vendor management, employee management, short term and long-term business plan development, quality control/ quality assurance, business valuations, contracts review, gain legal consultation.

primary, secondary, client and market research.
•Developed targeted short term and long term strategies proven to meet or exceed business goals.
•Responsible for annual marketing budget and all aspects of marketing including account management, co-branding, vendor relations, brand development, creative execution, promotion development and implementation, consumer segmentation and targeting.
•Plan to control day-to-day marketing initiatives, to attract potential consumers to DAFZA.
•Developed successful programs by building strong cross functional teams both internally and externally.
•Developed consumer segmentation and identified consumer targeting by product category and geographic region.
•Strive to provide creative marketing ideas and concepts to promote DAFZA in both local and international markets.
•Devised and executed operation and marketing plans to revamp business processes to deliver high value brands.
•Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth.
•Effectively communicated with clients locally and globally to provide clear product/brand positioning and innovation strategies.

Dubai Tourism, Commerce and Marketing

managed digital marketing campaigns which were heavily focused on revenue generation and customer retention.
•Develop and evaluate digital marketing strategies based on business objectives and customer needs.
•Managed the day-to-day social media activities, which resulted to exceed the social media yearly follower acquisition by 9.8 million followers across all media & delivered over 169 million views on content created on YouTube alone.
•I supervised the creation of digital content from concept through to delivery.
•I produced over 400+ videos for Dubai Tourism.
•Mapping out a content strategy that supports and extends digital marketing initiatives.
•Administer and control budgets for different strategic initiatives.
•Conduct online marketing initiatives, such as paid ad placement, email promotions, or viral marketing campaigns on social media websites.
•Optimize website exposure by analysing search engine patterns to direct online placement of keywords or other content.

and executed operation and marketing plans to revamp business processes to deliver high value brands.
•Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth.
•Developed and maintained positive working relationships between business segments & cross functional teams.
•Leveraged brand building fundamentals and consumer's researches to deliver business building commercials programs and formulated specific initiatives that led to growth, profitability and market share gains.
•Spearheaded strategic market research programs, which included qualitative and quantitative analyses.
•Utilize strategic, creative, and technical development concepts to plan, coordinate, and manage web project activities to timely, cost-efficient conclusion.
•Work directly with Social/PR Manager to build and roll out social campaigns in alignment with the events calendar.
•Team with analytics staff to build search engine marketing reports in Bright Edge; generate data for search analytics, keyword ranking performance, competitive rank, and link profiles.
•Generating marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, LinkedIn and YouTube.

TwoFour 54 and Abu Dhabi Film Commission