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Abdullah Syed, Lead Generation Specialist

Abdullah Syed

Lead Generation Specialist·The Funding Landlord

Pakistan

Bachelor's degree, Software Engineer

Work experience

Total years of experience: 7 years, 1 months

Lead Generation Specialist

January 2024 - January 2025

The Funding Landlord

California, United States Remote

January 2024 - January 2025

• Delivered 1, 700+ qualified leads from a single campaign for credit repair and mortgage services — the
highest lead volume result in the accounts history.
• Maintained Cost Per Lead below $4 across all campaign phases in a competitive financial services market,
with total account reach of 6.99M across 15 managed campaigns.
• Deployed parallel campaign structures combining Website Lead campaigns, retargeting layers, and
awareness campaigns generating 24.17M total impressions.
• Implemented GoHighLevel (GHL) CRM automation for lead intake, follow-up sequences, and pipeline
management — increasing lead-to-client conversion rates for the client.

Company industry:
Advertising

Senior Media Buyer – eCommerce

January 2022 - January 2025

Sensic (via Digitrays) | Australian Agency

Melbourne, Australia Remote

January 2022 - January 2025

• Managed a Meta Ads account exceeding $150K/month in ad spend on a single account, generating $1.3M+ in
revenue from a single campaign while sustaining consistent ROAS targets.
• Oversaw 915+ active campaigns within the Fitazfk enterprise account, demonstrating high-volume media
buying capability across multiple simultaneous campaign structures.
• Scaled AU Black Friday eCommerce campaigns to 584 purchases at $45.21 CPA, deploying $26, 405 in
budget with precision audience targeting and attribution optimization.
• Deployed Advantage+ campaigns with systematic A/B and multivariate creative testing — leveraging Metas
AI bidding to improve algorithmic efficiency and reduce cost per conversion.

Company industry:
Advertising

eCommerce Performance Lead

January 2022 - January 2025

Fitaz – True Grit Account (via Digitrays)

Perth, Australia Remote

January 2022 - January 2025

• Managed 102 active campaigns within the True Grit account — top campaign generated 5, 399 website
purchases at $8.68 CPA.
• Scaled Black Friday purchase campaigns to $46, 840 in spend, running parallel structures including
Advantage+ (504 purchases at $7.11 CPA), CBO interest targeting, and US retargeting.
• Deployed Black Friday Awareness campaign generating 782, 700 estimated ad recall lift events — building
upper-funnel volume to directly support conversion campaign performance.

Company industry:
Advertising

Lead Generation Specialist

January 2022 - January 2024

Wisdom Accounting (via Digitrays)

Sydney, Australia Remote

January 2022 - January 2024

• Generated approximately $1.5M AUD in client revenue across Australian tax seasons through highly targeted
Meta lead generation campaigns for tax and accounting services.
• Developed performance-optimized lead generation funnels with urgency-driven messaging and precision
audience targeting — delivering ROI consistently above industry benchmarks.

Company industry:
Accounting

Founder & CEO | Performance Marketing Lead

January 2021 - January 2024

Digitrays Pvt Ltd

Karachi, Pakistan

January 2021 - January 2024

• Founded and scaled a full-service performance marketing agency, managing end-to-end operations including
strategy, team leadership, client acquisition, and multi-market campaign execution.
• Designed and executed Meta Ads campaigns for international clients across eCommerce, real estate, finance,
and professional services — consistently delivering strong ROAS and lead volume outcomes.
• Generated 800+ qualified leads for Saima Builders through a targeted real estate campaign — CPL
maintained between Rs1, 535-Rs2, 879 across 57 active campaigns with 2.26M+ impressions.
• Built campaign architectures with multi-layered audience segmentation, dynamic retargeting funnels, and
systematic creative testing — reducing CPL while improving conversion rates across all accounts.
• Integrated Meta Pixel and Conversions API (CAPI) across client websites, enabling accurate attribution, event
deduplication, and data-driven optimization.
• Led cross-functional teams of developers, designers, and media buyers through structured workflows,
ensuring on-time and on-budget delivery across all client engagements.

Company industry:
Advertising

Performance Marketing Specialist

January 2021 - January 2022

Trade Connection Australia (via Digitrays)

Sydney, Australia Remote

January 2021 - January 2022

• Generated 600+ qualified leads through strategically structured Meta Ads campaigns, building a scalable
customer acquisition pipeline from the ground up.
• Built Meta lead generation systems and conversion funnels that established a repeatable acquisition engine,
enabling the client to move from zero active pipeline to consistent lead flow.

Company industry:
Advertising

Digital Marketing Strategist

January 2018 - January 2021

Systems Limited

Karachi, Pakistan

January 2018 - January 2021

• Contributed to digital marketing strategy for a leading Pakistani technology enterprise, gaining core expertise
in paid social campaign management, performance marketing, and data analytics.
• Managed Meta Ads campaigns supporting client acquisition, brand awareness, and lead generation across
multiple verticals, while building analytics dashboards to track and report on campaign KPIs.

Company industry:
IT Services
Job role:
Marketing and PR

Education

Aptech Computer Education

September 2018

September 2018

Bachelor's degree, Software Engineer

Pakistan

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MORTGAGE LOANS
Intermediate
MORTGAGE LOANS
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PURCHASING
Intermediate
PURCHASING
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate

Training and Certifications

Certifications
Digital Marketing Specialization — Coursera
Meta Blueprint Certification — Performance Marketing & Advertising (Meta)
Intermediate in Pre-Engineering
ACCP-PRO Software Engineering Diploma