Marketing & Brand Manager
12Cups LTD
Total years of experience :4 years, 5 Months
Brand Manager & Acting CEO Deputy. Leading teams in Branches, E-commerce, Social Media, and HR.
• Leading recruitment, interviews, and Internal Policies with HR.
• Established Marketing and customer care department.
• Led Black Friday campaign and broke website sales record with more than 500, 000 in 4 days.
• My team & I increased conversion rate 117% from 0.08 to 1.73 & returning customer rate
18.58% growth of 41%. Online store sessions increased 212% with more than 200, 00 sessions.
• Created training program & material for Baristas which reflected positively on employee’s
confidence & quality of our products.
• Developed & monitored online advertising and social media campaigns to assess success of
different strategies & led the communication with external marketing agencies.
• Improved & boosted brand image by implementing marketing campaigns, influencers
contracts & engaging in social media to support outreach.
Department head with 15 employees. We lead the Shops leasing & Tenders within KFSH on (Etimad) platform, Hospital Parking, Employees Loyalty program & offers. Reporting to Director.
• Marketing KFSH to Agencies & companies to have new offers for hospital staff & develop the employee loyalty program.
• Leading Monthly check up round on leased outlets with other 9 departments to ensure great quality delivery.
• Brought in new business connections and revenue opportunities.
• Developed highly-efficient administrative team through ongoing coaching and professional
development.
• Maintained primary relationship accountability for clients & overall servicing responsibility to
maximize profitability of client relationships.
• Performed billing & collection for over 20 million annually.
Worked within Brand Activation team performing two classes daily in different branches across Riyadh, Dammam & Jeddah. Reporting to GM and Brand Manager.
Scheduled monthly calendar for on hand training to increase knowledge & sales.
Create training content.
Helped in establishing Sony Alpha Ambassadors program and assigned ambassadors which reflected positively on local photography community and brand.
Performed evaluations and exams monthly for trainees.
Participated in new product launching and market researched for local photographers to increase awareness of brand.
Confidential Experience
Bachelor degree in the English language Translation & Literature with a total of 180 study hours
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