عبدالرحمن القسومي

 Manage the marketing activities for mobile services through the company’s owned channels: Bulk SMS, Digital Media and Social networks.
 Creating and executing strategic roadmaps for service providers through digital marketing campaigns that increase conversion and revenues and decrease churn.
 Monitor and assess online campaigns for service providers, and controlling the violations with taking the necessary corrective measures.
 Support service providers in allocate the right budgets for marketing and select the preferred advertising networks and affiliates.
 Managing the mobile content products and services, including launching new services or renewing contracts and developing existing business.
 Support service providers in making recommendations around tool sets, platforms and marketplaces.
 Produce and present meaningful reports to management with campaigns insights & results.
 Analyze campaign results, conversion rates and other KPIs.

„X Played an instrumental role in steering the growth and profitability of Telecom Companies in Saudi Arabia in particular STC.
„X Leveraged expertise in Key Accounts Management to develop cordial relations with high net worth customers to fortify constant stream of revenue for the company.
„X Successfully achieved the bottom-line target of $ 25 Million in Fiscal Year 2016.
„X Enhanced the client base by adding more than 241 individuals as strategic business partners in less than 5 years.

Assured stability in business operations by reducing the partner turnover ratio to zero by resolving client
issues on war footing basis in an amicable manner whilst providing them exceptional customer services to
the level of their satisfaction.
Key Responsibilities:
„h Presenting/selling products/services through strategic partnerships with telecommunication companies;
closing lucrative deals for the company in cooperation with marketing, sales, purchasing, network and the
business sector unit.
„h Approaching new clients and negotiating terms & conditions, signing contracts, activating services and
managing/marketing services.
„h Coordinating with the Senior Management Team and preparing content for Hands-on Mobile
Internal/Partner Web and WAP Sites & Services with particular emphasis on creating a stress-free & clientfriendly
corporate environment.
„h Monitoring trends & activities on World Wide Web to develop specific guidelines to increase presence and
enhance design & usability in line with the expectations of multiple clientele.
„h Supervising different stages of product lifecycle inclusive of launches, maintenance, enhancements and
partnerships in a cost-effective manner whilst strengthening product positioning and channel strategies to
accelerate the pace of growth & expansion.
„h Actively contributing in the development & implementation of corporate strategy, direction and goals for
successful product roadmap formulation & execution.
„h Making tactical & operational strategies for the assured attainment of annual goals & business targets.
„h Tracking, analyzing and clarifying key metrics associated with the seamless implementation of product
roadmaps; planning & recommending effective development, launch and marketing strategies for products
& applications.
„h Adjusting product positioning strategy in alignment with the competitive environment after critically
analyzing the marketing mix (features, prices, content and relative positioning) of key competitors.
„h Coordinating with the Technical Team for matters associated with product briefs, value proposition and
development processes; capitalizing on new business opportunities through strategic alliances with
compatible developers and media makers after taking the Senior Management team on board.
„h Assuring that customers are provided top notch after sales services to retain long term working relations
with them; incorporating their feedback & recommendations while developing new products & services to
„h fortify the competitive position of the corporation as one of the leading players in the industry.

 Assured stability in business operations by reducing the partner turnover ratio to zero by resolving client
issues on war footing basis in an amicable manner whilst providing them exceptional customer services to
the level of their satisfaction.
Key Responsibilities:
* Presenting/selling products/services through strategic partnerships with telecommunication companies;
closing lucrative deals for the company in cooperation with marketing, sales, purchasing, network and the
business sector unit.
* Approaching new clients and negotiating terms & conditions, signing contracts, activating services and
managing/marketing services.
* Coordinating with the Senior Management Team and preparing content for Hands-on Mobile
Internal/Partner Web and WAP Sites & Services with particular emphasis on creating a stress-free & client-
friendly corporate environment.
* Monitoring trends & activities on World Wide Web to develop specific guidelines to increase presence and
enhance design & usability in line with the expectations of multiple clientele.
* Supervising different stages of product lifecycle inclusive of launches, maintenance, enhancements and
partnerships in a cost-effective manner whilst strengthening product positioning and channel strategies to
accelerate the pace of growth & expansion.
* Actively contributing in the development & implementation of corporate strategy, direction and goals for
successful product roadmap formulation & execution.
* Making tactical & operational strategies for the assured attainment of annual goals & business targets.
* Tracking, analyzing and clarifying key metrics associated with the seamless implementation of product
roadmaps; planning & recommending effective development, launch and marketing strategies for products
& applications.
* Adjusting product positioning strategy in alignment with the competitive environment after critically
analyzing the marketing mix (features, prices, content and relative positioning) of key competitors.
* Coordinating with the Technical Team for matters associated with product briefs, value proposition and
development processes; capitalizing on new business opportunities through strategic alliances with
compatible developers and media makers after taking the Senior Management team on board.
* Assuring that customers are provided top notch after sales services to retain long term working relations
with them; incorporating their feedback & recommendations while developing new products & services to
* fortify the competitive position of the corporation as one of the leading players in the industry.

 Consolidated information from multiple source i.e. market research, consumer surveys and competitor
intelligence to design the annual marketing plan to accomplish performance indicators in sync with growth
goals and additional established targets.