Marketing & BI Executive
British American Tobacco Bangladesh
Total years of experience :6 years, 9 Months
- Manage aggregated distribution for optimal strategic and operational efficiency with partners and BATB.
- Direct the planning and development of Sales Force Automation for sales & distribution operations.
- Spearheaded the pivot from e-commerce to distribution aggregation in three months, optimizing resources, reducing costs, and managing personnel effectively.
- Project Lead, in the nationally largest RTM expansion of 22K+ NDSS outlets, resulting in a massive coverage increase vs operating environment.
- Established Agent Distributor model in geographically dispersed markets resulting in greater control.
- Achieved 5% volume growth, 12% GTO growth in shipment in 2023 vs 2022.
- Led the analytics and insights hub - Command and Control Center.
- Supported A&TMD in achieving record breaking goals through analytics and insights.
- Project lead in first ever Ai driven Banglish speech-to-text prototype in Bangladesh.
- Project Executive in the biggest tech changeover in the history of BATB, Prism Live.
- Supported Band and Insights team in campaigns, activation plans and distribution drives.
- Developed data-driven control and governance tools during CoVID-19 lockdown.
- Effectively managed a territory with average daily volume of 3.3 million
- Led the regional AWAP distribution drive with an impact of +3.8 pp increase in distribution
- Implemented a heat map analysis leveraging call center data to identify and rectify price non-compliance zones.
- Evaluated crucial NPI performance, uncovering undetected gaps with potential long-term performance implications.
Bachelor of Business Administration (BBA) graduate, majoring in Marketing from North South University Bangladesh, with a track record of academic excellence and active involvement in extracurricular activities. As the former General Secretary of the NSU Young Entrepreneurs Society, I honed leadership, communication, and problem-solving skills, fostering innovation and collaboration within the university community. With a keen ability to adapt to dynamic environments and a passion for continuous learning,