Krystel Espiritu, Marketing Executive

Krystel Espiritu

Marketing Executive

M. H. Alshaya Company

Location
Kuwait - Al Kuwait
Education
Bachelor's degree, Commerce
Experience
12 years, 1 Months

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Work Experience

Total years of experience :12 years, 1 Months

Marketing Executive at M. H. Alshaya Company
  • Kuwait - Al Kuwait
  • My current job since March 2021

Highlights: × Opened Shopify websites for Kuwait, Qatar, Saudi Arabia & United Arab Emirates for Claire's Middle East. x Prepared grand opedning launch along side my team for Disney in Avenues, Kuwait. x Upgraded social media platforms & aligned the back-end with a more comprehensive reporting back-end. x Updated the form of communication & engagement with both infleuncers as well as followers. ·  Contributing ideas to marketing campaigns ·  Conducting research and analysing data to identify and define audiences ·  Compiling, distributing and presenting ideas, information and strategies ·  Coordinating promotional activities, events and interviews ·  Managing production and performance of multimedia content ·  Maintaining websites and tracking data analytics ·  Monitoring budgets & updating financial tracker. ·  Managing social media campaigns & monitoring performance of marketing campaigns.

Ecommerce Merchandiser at Hassan's Optician Comany
  • Kuwait - Al Kuwait
  • January 2015 to February 2021

Highlights:
× Opened 3 websites in the Magento back-end as well as front-end and app development that's open for all MENA market.
× Developed the prescription functionality & flow.
× Created the Wikipedia page for the company.
× Upgraded social media platforms and usage of each page.
× Developed branding and template for the ecommerce platform both front-end & back-end.

Responsibilities:
• Organizing and managing product and website layout
• Creating digital assets/visuals for the website as well as digital marketing campaigns in various sizes and formats.
• Monitoring and reporting website performance and social media campaigns.
• Pushing website promotions and campaigns as per marketing calendar.
• Drive sales by maintaining product pipelines through efficient merchandising techniques
• Compile/refine product information and user experiences to enhance dealer and customer purchasing experience
• Maintenance of product data within our shared systems to ensure accuracy and efficiency in ordering
• Strategize and implement website category improvements to optimize the end-user experience
• Master various systems to remain engaged with a constantly evolving website
• Willingness to remain flexible and adapt to change as our company continues to grow rapidly

Secretary at Abdulrazzaq Al Shamali Advertising & Branding
  • Kuwait - Al Kuwait
  • June 2014 to December 2014

• Screening telephone calls and handling enquiries
• Organizing your manager’s diary and making appointments
• Preparing emails and presentations for client
• Arranging meetings with clients
• Organizing and maintaining office supplies
• Taking notes at meetings and writing meeting minutes
• CRM update (Projects/opportunities)
• Control workflow traffic and delivery
• Setting up deadlines and making sure projects are meeting their deadlines.
• Manage execution of jobs in the pipeline
• Liaising with clients on projects
• Taking on project work, such as research, image selection and short listing for projects

Administrative Assistant at Kuwaiti Canadian Integrated Trading Co.
  • Kuwait - Al Kuwait
  • May 2012 to April 2013

•Responsible for everyday internal/external correspondence.
•Maintain availability of office supplies.
•Handling all incoming and outgoing calls for the company and direct calls.
•Receive visitors and official guests.
•Prepare meeting schedules making prior arrangements, meeting agendas and typing.
•Overall Coordination of office.
• Produce reports, documents and presentations.
• Creating and maintaining office systems to deal efficiently with paper flow.
• Maintain filing systems

Teacher at U.E.K
  • Kuwait
  • March 2011 to May 2012

Teach the students according to subject, grade and check the progress of the students, make sure the folders and worksheets are completed then sent in time, look after the students, make sure that the class is in order and that all the equipments are not damaged, search and enhance a better method to teach the students as well as maintain a positive attitude when one is faced with a difficult situation.

Education

Bachelor's degree, Commerce
  • at Indira Gandhi National Open University
  • December 2015
Diploma, Commerce and Informatics
  • at Jabriya Indian School of Kuwait
  • February 2011

Diploma and Sports Certificates

Specialties & Skills

Adobe Photoshop
Workbench
MS Project
Informatics
Accounting
Typing 60 wpm
Drawing and Painting
Photoshop
English
MS Word
Creative Skills
HTML Coding
3ds max
Product photography
Adobe dreamweaver
Adobe illustrator
Magento
Adobe Lightroom
Adobe After Effects
Excel, Access, Power Point, MS Project, Visio and Lotus Notes

Languages

English
Expert
Tagalog
Expert
French
Intermediate