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Krystel Espiritu, Marketing Executive

Krystel Espiritu

Marketing Executive·M. H. Alshaya Company

Kuwait

Bachelor's degree, Commerce

Work experience

Total years of experience: 14 years, 2 months

Marketing Executive

March 2021 - Present

M. H. Alshaya Company

Al Kuwait, Kuwait

March 2021 - Present

Highlights: × Opened Shopify websites for Kuwait, Qatar, Saudi Arabia & United Arab Emirates for Claire's Middle East. x Prepared grand opedning launch along side my team for Disney in Avenues, Kuwait. x Upgraded social media platforms & aligned the back-end with a more comprehensive reporting back-end. x Updated the form of communication & engagement with both infleuncers as well as followers. ·  Contributing ideas to marketing campaigns ·  Conducting research and analysing data to identify and define audiences ·  Compiling, distributing and presenting ideas, information and strategies ·  Coordinating promotional activities, events and interviews ·  Managing production and performance of multimedia content ·  Maintaining websites and tracking data analytics ·  Monitoring budgets & updating financial tracker. ·  Managing social media campaigns & monitoring performance of marketing campaigns.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Ecommerce Merchandiser

January 2015 - February 2021

Hassan's Optician Comany

Al Kuwait, Kuwait

January 2015 - February 2021

Highlights:
× Opened 3 websites in the Magento back-end as well as front-end and app development that's open for all MENA market.
× Developed the prescription functionality & flow.
× Created the Wikipedia page for the company.
× Upgraded social media platforms and usage of each page.
× Developed branding and template for the ecommerce platform both front-end & back-end.

Responsibilities:
• Organizing and managing product and website layout
• Creating digital assets/visuals for the website as well as digital marketing campaigns in various sizes and formats.
• Monitoring and reporting website performance and social media campaigns.
• Pushing website promotions and campaigns as per marketing calendar.
• Drive sales by maintaining product pipelines through efficient merchandising techniques
• Compile/refine product information and user experiences to enhance dealer and customer purchasing experience
• Maintenance of product data within our shared systems to ensure accuracy and efficiency in ordering
• Strategize and implement website category improvements to optimize the end-user experience
• Master various systems to remain engaged with a constantly evolving website
• Willingness to remain flexible and adapt to change as our company continues to grow rapidly

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Secretary

June 2014 - December 2014

Abdulrazzaq Al Shamali Advertising & Branding

Al Kuwait, Kuwait

June 2014 - December 2014

• Screening telephone calls and handling enquiries
• Organizing your manager’s diary and making appointments
• Preparing emails and presentations for client
• Arranging meetings with clients
• Organizing and maintaining office supplies
• Taking notes at meetings and writing meeting minutes
• CRM update (Projects/opportunities)
• Control workflow traffic and delivery
• Setting up deadlines and making sure projects are meeting their deadlines.
• Manage execution of jobs in the pipeline
• Liaising with clients on projects
• Taking on project work, such as research, image selection and short listing for projects

Company industry:
Media Production
Job role:
Secretarial

Administrative Assistant

May 2012 - April 2013

Kuwaiti Canadian Integrated Trading Co.

Al Kuwait, Kuwait

May 2012 - April 2013

•Responsible for everyday internal/external correspondence.
•Maintain availability of office supplies.
•Handling all incoming and outgoing calls for the company and direct calls.
•Receive visitors and official guests.
•Prepare meeting schedules making prior arrangements, meeting agendas and typing.
•Overall Coordination of office.
• Produce reports, documents and presentations.
• Creating and maintaining office systems to deal efficiently with paper flow.
• Maintain filing systems

Company industry:
IT Services
Job role:
Administration

Teacher

March 2011 - May 2012

U.E.K

Kuwait

March 2011 - May 2012

Teach the students according to subject, grade and check the progress of the students, make sure the folders and worksheets are completed then sent in time, look after the students, make sure that the class is in order and that all the equipments are not damaged, search and enhance a better method to teach the students as well as maintain a positive attitude when one is faced with a difficult situation.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Education

Indira Gandhi National Open University

December 2015

December 2015

Bachelor's degree, Commerce

Kuwait

Jabriya Indian School of Kuwait

February 2011

February 2011

Diploma, Commerce and Informatics

Kuwait

Diploma and Sports Certificates

Skills

Magento
Expert
Magento
Expert
Adobe After Effects
Expert
Adobe After Effects
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Accounting
Expert
Accounting
Expert
Typing 60 wpm
Expert
Typing 60 wpm
Expert
Drawing and Painting
Expert
Drawing and Painting
Expert
Photoshop
Expert
Photoshop
Expert
English
Expert
English
Expert
MS Word
Expert
MS Word
Expert
Creative Skills
Expert
Creative Skills
Expert
SQL
Expert
SQL
Expert
HTML Coding
Expert
HTML Coding
Expert
3ds max
Intermediate
3ds max
Intermediate
Product photography
Expert
Product photography
Expert
Adobe dreamweaver
Intermediate
Adobe dreamweaver
Intermediate
Adobe illustrator
Expert
Adobe illustrator
Expert
Magento
Expert
Magento
Expert
Adobe Lightroom
Expert
Adobe Lightroom
Expert
Maya
Intermediate
Maya
Intermediate
Adobe After Effects
Intermediate
Adobe After Effects
Intermediate
Excel, Access, Power Point, MS Project, Visio and Lotus Notes
Expert
Excel, Access, Power Point, MS Project, Visio and Lotus Notes
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Order
Expert
Order
Expert
Workbench
Expert
Workbench
Expert
MS Project
Expert
MS Project
Expert
Informatics
Expert
Informatics
Expert

Languages

English
Expert
Tagalog
Expert
French
Intermediate