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تم إلغاء حظر المستخدم بنجاح
عبد الرحمن غالب, Key Account Development Manager

عبد الرحمن غالب

Key Account Development Manager·BRF

المملكة العربية السعودية

بكالوريوس, Industrial & Systems Engineering

الخبرة العملية

مجموع سنوات الخبرة: 16 سنوات, 0 أشهر

Key Account Development Manager

يونيو 2014 - حتى الآن

BRF

الخبر، المملكة العربية السعودية

يونيو 2014 - حتى الآن

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Key Account Manager

نوفمبر 2012 - حتى الآن

Basamh Commercial Distribution Company

الدمام، المملكة العربية السعودية

نوفمبر 2012 - حتى الآن

• Managing the International Accounts in Saudi - Carrefour, Lulu & Tamimi - ( Nationally) & Danube ( Eastern Region ) .

• Full understanding of the total company portfolio and this covers the main categories of the FMCG business ( Grocery - GOODY, General Mills, Nestle, Perfetto, Treva ) ( DPH - Jhonson, Toppy, Alwazir ) ( Beverage - Pirrer, Goody Nectars )

• Analyze Retail audit data & research documents to develop a full understanding about the trend & other main competitors, and come up with plans to address any issue in order to seize the opportunities.

• Setting up the growth plan for the customers using the old history data to conduct the regression analysis methods in order to prepare the annual forecast for the customers / Brand / Category.

• Managing the marketing budget to minimize the spendings by 32% and focus on the hidden key opportunities in the market and this led to a cost free growth in the accounts alternated every month 32-38 % .

• Increased the brands awareness by emphasizing on the key items that suit the different international customers and this by creating thematic events that satisfy the variation in the nationalities .

• Prepare & Negotiate Customers Contracts, Sales plans & Business Development plan.

• Coordinate the operational aspects between Demand planning, Supply planning & logistics team .

• New product launch, including analysis, planning, suggesting solutions and execution and this includes entry and exit strategy for the customers .

• Analyze customers & shoppers behavior in order to develop holistic plans to assure total success of any initiative .

• Prepare Monthly, Quarterly & Annually Sales plan to Achieve Company goals .

• Highlight risk analysis for monthly sales & recovery action plan .

• Managing a team of 5 supervisors + 30 merchandisers in the main 5 branches ( Jeddah, RY, DMM, Madina, Qaseem ) .

• Set the promotion strategy for each category and initiate the “Initiatives Master Plan “ for each customer based on the shopper behavior in each region .

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Key Account Supervisor

يناير 2012 - نوفمبر 2012

Basamh Commercial Distribution Company

الدمام، المملكة العربية السعودية

يناير 2012 - نوفمبر 2012

• Managing the Daily sales for the accounts ( Carrefour, Lulu & Danube ) in the Eastern Region & preparing a recovery plan for the lost sales .

• Responsible for the in-store Excellency execution for the total stores .

• Responsible for delivering the execution of new products launching & initiatives through the customers’ outlets .

• Generate & Follow the Daily - Weekly - Monthly - Quarterly - Annually Sales reports.

• Follow up & evaluate the Merchandising performance.

• Follow up new items listing & Shelf Plano-gram implementations.

• Follow customer’s payment and monthly collections targets.

• Responsible for improving the Service Level with the customers by ensuring a full controlled coordination with the supply chain, the Logistics & the customers’ WH .

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Logistics & Merchandising specialist

فبراير 2011 - ديسمبر 2011

Basamh Commercial Distribution Company

المملكة العربية السعودية

فبراير 2011 - ديسمبر 2011

• Coordinating the Merchandising team nationally in 12 branches across the kingdom .

• Optimize the merchandisers rout in the branches to deliver the needed outcomes .

• Setup and design an automated KPI system that measures the merchandisers performance using their Hand Held Devices, these KPIs led to a creation of a sell-out Database for the customers with Central Warehouse distribution by calculating the sold in cases, sold out cases, backdoor stock & shelf capacity .

• Standardizing the workflow between the company and the 3PL Companies ( Merchandising & Logistics ) .

• Managing the seasonal plan and track down the implementation details across the kingdom .

• Creating the SOPs for the major processes between the sales and the merchandising team .

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
النقل والخدمات اللوجستية

COOP Training – Business Planning & Development Department

فبراير 2010 - سبتمبر 2010

Basamh Commercial Distribution Company

جدة، المملكة العربية السعودية

فبراير 2010 - سبتمبر 2010

• Lead a Team of 8 from different departments to work on a Sales Process Re-engineering (SPR ) in order to fix the late Delivery Problem as well as optimizing the Salesmen Daily Plan, this improvement lead to a drop down in the late delivery from 5 clients to 1 client on average .

• Worked in a parallel project to the SPR to enhance & utilize the usage of the Hand Held Device ( HHD ) and that involved the Training and Cost analysis of the role of the HHD in Basamah Trading Company ( BTC ) .

• Established the idea of paper free and e-business environment by focusing on automate and integrate the internal processes along with some of the critical external processes that has a direct effect with the field work .

• Creating an automated early alert to the Supply Chain Department regarding the Out of Stock for each item along with building an interface using Arena to monitor each item .

• Building a systematic method to distribute the Safety Stock between the Distribution Centers in the Kingdom automatically and connect it with Green Flow . The algorithm minimized the Transportation Cost and improved the branches service level .

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الهندسة

التعليم

King Fahd University of Petroleum and Minerals

فبراير 2011

فبراير 2011

بكالوريوس، Industrial & Systems Engineering

المملكة العربية السعودية

Skills

Marketing
Expert
Marketing
Expert
Business Development
Expert
Business Development
Expert
Logistics
Expert
Logistics
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Sales
Expert
Sales
Expert
KEY ACCOUNTS
Intermediate
KEY ACCOUNTS
Intermediate
RISK MANAGEMENT
Intermediate
RISK MANAGEMENT
Intermediate
SUPPLY CHAIN
Beginner
SUPPLY CHAIN
Beginner
Trade Marketing
Intermediate
Trade Marketing
Intermediate
Merchandising Managment
Beginner
Merchandising Managment
Beginner
Marketing
Expert
Marketing
Expert
Business Development
Expert
Business Development
Expert
Logistics
Expert
Logistics
Expert
Sales
Expert
Sales
Expert

اللغات

الانجليزية

متمرّس

العربية

متمرّس

العضويات

IEEE

Saudi Section Student Chairman

March 2006

التدريب و الشهادات

التدريب
Workshop
Advanced Leadership
Aug 2007
Diploma
NLP ( Neuro Linguistic Programming )
Aug 2006
Workshop
Change Management
Jan 2014
Workshop
Advanced Negotiation
Dec 2012
Workshop
Herman Brain Dominance Model
Jul 2009
Workshop
Category Management
Feb 2013
Workshop
Supply Chain Risk Management
Nov 2010

الهوايات والاهتمامات

Hiking
Photography
Diving
Off Site Camping
Sports
Traveling