Abdurrahman Ghaleb

• Managing the International Accounts in Saudi - Carrefour, Lulu & Tamimi - ( Nationally) & Danube ( Eastern Region ) .

• Full understanding of the total company portfolio and this covers the main categories of the FMCG business ( Grocery - GOODY, General Mills, Nestle, Perfetto, Treva ) ( DPH - Jhonson, Toppy, Alwazir ) ( Beverage - Pirrer, Goody Nectars )

• Analyze Retail audit data & research documents to develop a full understanding about the trend & other main competitors, and come up with plans to address any issue in order to seize the opportunities.

• Setting up the growth plan for the customers using the old history data to conduct the regression analysis methods in order to prepare the annual forecast for the customers / Brand / Category.

• Managing the marketing budget to minimize the spendings by 32% and focus on the hidden key opportunities in the market and this led to a cost free growth in the accounts alternated every month 32-38 % .

• Increased the brands awareness by emphasizing on the key items that suit the different international customers and this by creating thematic events that satisfy the variation in the nationalities .

• Prepare & Negotiate Customers Contracts, Sales plans & Business Development plan.

• Coordinate the operational aspects between Demand planning, Supply planning & logistics team .

• New product launch, including analysis, planning, suggesting solutions and execution and this includes entry and exit strategy for the customers .

• Analyze customers & shoppers behavior in order to develop holistic plans to assure total success of any initiative .

• Prepare Monthly, Quarterly & Annually Sales plan to Achieve Company goals .

• Highlight risk analysis for monthly sales & recovery action plan .

• Managing a team of 5 supervisors + 30 merchandisers in the main 5 branches ( Jeddah, RY, DMM, Madina, Qaseem ) .

• Set the promotion strategy for each category and initiate the “Initiatives Master Plan “ for each customer based on the shopper behavior in each region .

• Managing the Daily sales for the accounts ( Carrefour, Lulu & Danube ) in the Eastern Region & preparing a recovery plan for the lost sales .

• Responsible for the in-store Excellency execution for the total stores .

• Responsible for delivering the execution of new products launching & initiatives through the customers’ outlets .

• Generate & Follow the Daily - Weekly - Monthly - Quarterly - Annually Sales reports.

• Follow up & evaluate the Merchandising performance.

• Follow up new items listing & Shelf Plano-gram implementations.

• Follow customer’s payment and monthly collections targets.

• Responsible for improving the Service Level with the customers by ensuring a full controlled coordination with the supply chain, the Logistics & the customers’ WH .

• Coordinating the Merchandising team nationally in 12 branches across the kingdom .

• Optimize the merchandisers rout in the branches to deliver the needed outcomes .

• Setup and design an automated KPI system that measures the merchandisers performance using their Hand Held Devices, these KPIs led to a creation of a sell-out Database for the customers with Central Warehouse distribution by calculating the sold in cases, sold out cases, backdoor stock & shelf capacity .

• Standardizing the workflow between the company and the 3PL Companies ( Merchandising & Logistics ) .

• Managing the seasonal plan and track down the implementation details across the kingdom .

• Creating the SOPs for the major processes between the sales and the merchandising team .

• Lead a Team of 8 from different departments to work on a Sales Process Re-engineering (SPR ) in order to fix the late Delivery Problem as well as optimizing the Salesmen Daily Plan, this improvement lead to a drop down in the late delivery from 5 clients to 1 client on average .

• Worked in a parallel project to the SPR to enhance & utilize the usage of the Hand Held Device ( HHD ) and that involved the Training and Cost analysis of the role of the HHD in Basamah Trading Company ( BTC ) .

• Established the idea of paper free and e-business environment by focusing on automate and integrate the internal processes along with some of the critical external processes that has a direct effect with the field work .

• Creating an automated early alert to the Supply Chain Department regarding the Out of Stock for each item along with building an interface using Arena to monitor each item .

• Building a systematic method to distribute the Safety Stock between the Distribution Centers in the Kingdom automatically and connect it with Green Flow . The algorithm minimized the Transportation Cost and improved the branches service level .