Abed Al-Hameed Karram

The following are my main roles and responsibilities:

-Set up product strategy, specialized in Washing Machine.
-Support new model launching in MENA region.
-Coordinate product issues, such as product specification, price and communications between HQ, and the regions.
-Provide product knowledge training to local Product Managers and Floor Salesman.
-Set the target of new and strategic product by regions and monitor and advise the results.
-Modify the product communication theme from HQ to meet regional demand, and support ATL/BTL activities.
-Analyze GFK and sell-out data to find ways to improve the business.

•Managing and Handling Iraqi Market.

•HA Product Trainer for Levant.

• Place and follow up the orders for LG agents and distributors and manage the sales out, and inventory.

• Handling the Marketing Activities for Iraqi Market.

• Prepare Marketing Surveys and Reports.

• Frequent visits to market to stay updated for our standings.

• Attend the agencies meetings in Lebanon, Dubai and Iraq.

•Managing and Handling Iraqi Market.

•HA Product Trainer for Levant.

•Place and follow up the orders for LG agents and distributors and manage the Inventory.

•Handling the Marketing Activities for Iraqi Market.

•Prepare Marketing Surveys and Reports.

•Frequent visits to Iraq to stay updated for our standings.

•Attend the agencies meetings in Lebanon, Dubai and Iraq.

Transmed- Jordan

Transmed is a regional sales, distribution & bottling organization that is currently operating in five countries: Jordan, Lebanon, Syria & UAE, Sudan.

The company carries a large portfolio of regional & international brands with leading shares. These brands are in the food, beverage & home - care categories and are distributed across the multi-channel trade via a large and highly professional sales force.

Main Duties:

- Maintain coverage of my customers at the agreed frequency regardless of limitations and other priorities.

-To sell distribution of all lines in all outlets in my section.

-To implement all promotional activities perfectly in my section per the monthly strategy brief.

-To achieve outstanding visibility (shelving, off-shelf displays, and placement of POSM) in line with company initiatives and guidelines.

-To ensure product pricing is per company requirements.

-To sell the appropriate level of inventory to my customers to support off-take and avoid out of stocks and minimize expiries.

-To implement and follow religiously the company payment and collection policies.

-Merchandise the product in every call (specifically at retail and wholesale outlets) ensuring our range is visible, and adhering to planogram.

-Prepare monthly business reviews and present to myr top customers

-To negotiate and close visibility and display contracts with my customers per company guidelines.

Responsibilities:

1-Manage the retail department, which consist of five sections
(ADHOC, Key Accounts, HORECA, Schools, and Rural Areas).
2-Daily sales reports to the national sales and marketing manager.
3-Hold daily meetings with the supervisors, salesmen and merchandisers
to discuss the running plan, and the target to be achieved.
4-Calculate the commissions for the retail department employees.

By participating in students exchanging program, i had the chance to work
as a salesman in Sony Electronics.