area sales manager
Apparel Group
Total years of experience :16 years, 11 Months
manage and assume overall responsibility for the success of all stores by directing all operational aspects of each store and driving sales whilst minimizing costs
Setting Sales target for all stores to be achieved by supervising all store managers and Lead the managers to drive and
Maximize Sales Performance While Ensuring Mentoring monthly profitably .
• Ensue that all stores within the location deliver an exceptional customer service experience, meaningful customer
relationships .
• Increase and retain customer loyalty by Collecting customers Feedback and providing updates to senior management and
Brand Team .
• Create and Maintain a positive team Environment with Controlling the training and development for staff and provide
appraisal in order to maximize efficiency
• Implement brands guidelines taking in consideration each market specifications .
• Analyse sales Reports On weekly and Monthly basis, Liaise With management To maximize stock potential and Devises
action plans with corrective measure .
• Build Strong Relationship With malls Management and Represent The Company In Strategic Meeting .
• Deal with problems by providing creative solutions.
• Market Research and Strategy making by analyze market trends and Competitors activities.
• Managing all marketing activities and Events for all brands With Marketing Department.
• Monitor events Activity For all Brands with develop specific plans to ensure revenue growth (trade marketing, incentive,
Campaigns, etc)
• Implement various product launch plans specified by marketing manager and ensure that All Marketing Material in line
with all Brands Needs
Driving highest standards of Customer service to maximize sales and profitability in line with company's objectives .
• Ensure the effective communication of sales plans and targets to the store team, managing performance and
motivating employees in order to achieve the highest levels of performance and exceeding of sales target .
• Ensure all Health and Safety of the store and team are managed and in line with brand and legal expectation.
• Ensure the stock is effectively measured and controlled and manage order placement activities to maximize sales and
meet stock performance objectives .
• Prepare management information reports on store performance in order to allow informed decision making
• Implement operating procedures at the store as per the company and brand standards.
• Plans and organizes key/promotional events in a timely and systematic way.
• Covering the store essential areas such as support marketing department, oversee Advertising Campaigns, social media
and events by collecting the quotations and providing updates to marketing department .
• Driving highest standards of Customer service.
• Regularly conduct competitor analyses and take appropriate actions.
• Educating the team in the Forever 21 way of selling.
• Increase customer data base.
• Plans and organizes key/promotional events in a timely and systematic way, to ensure on time delivery.
• Planned and implemented floor layouts and adjacencies
• Responsible for maximizing sales and profitability; performance against budget; developing operational efficiencies; and people management.
• Drive the highest levels of customer service.
• Maintain highest standards of the stores visual impact
• Increase customer data base.
• Responsible for the recruitment and development of store staff
• Implemented processes which clearly communicated personal responsibility at all levels for achievement of weekly/monthly sales targets
• Ensuring that all Brand, Market, Company & Government policies, procedures & guidelines are implemented
• Planned sales and stock levels
• Implementing the store audit check list 100% and the ministry shopper program ( high level of customer service)
• Driving highest standards of Customer service
• Maximizing sales and exceeding store budgets
• Managing stock in all respects and space
• Ensure store achieves defined stock loss targets
• Deliver highest standards of in store training and people management
• Increase customer data base
• Implementing stock take procedures and achieving good results
Maintains office services by organizing office operations and procedures; preparing payroll; controlling correspondence; designing filing systems; reviewing and approving supply requisitions.
• Manager for the biggest Ladies Dept Debenhams store in Jordan, managing a team of 40 staff
• Planned sales and stock levels
• Identified and implemented training modules for floor staff to enhance commerciality (increasing average transaction values, enhancement of selling skills, VM standard, housekeeping, product knowledge, customer service, promotions)
• Ensured visual merchandising standards exceeded host brand requirements
• Plan schedules for staff hours ensuring efficient and productive use of available resources
• Executed planned and reactionary promotional activities within set deadlines
• Presented key business strategy for store staff in line with head office and host brand directions
• Regular communication with the different head office functional areas
• Responsible for customer service levels insuring customer is our priority
• Weekly feedback to Line Manager on out of stock departments/ lines, slow sellers or price sensitivities..
• Research on better methods of improving or increasing sales and communicates to line Manager
• Implements stock loss controls, recommends areas of focus.
• Daily briefings to staff on previous sales and sales target for the day.
• Using sales and sales reports to assist in correction allocation of space
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Accounting
