senior analytics manager
groupm
Total years of experience :7 years, 9 Months
Developed and optimized SQL queries to extract, manipulate, and
analyze large datasets for transform data into actionable insights.
Facilitated cross-functional leaders to understand their data needs and
partner with them to build data solutions.
Performed an in-depth analysis of customer data, leveraging machine
learning algorithms and predictive modeling to identify key customer
segments.
Train junior team members on business domain knowledge and analytics
tools and oversee analytics workstreams.
Assisting senior stakeholders by creating ad-hoc analysis for identifying
root source of data discrepancies.
Build reports and interactive dashboards in Tableau and AWS QuickSight to monitor business performances.
Work with US & Tel Aviv-based Audience leads to deliver on projects including audience segmentation, look-alike modeling, audience activation and closed-loop measurement of media outcomes
• Create Behavioral and demographic profiling reports for the identified high value prospects for further audience optimization.
• Compile and assess competitive advertising media intelligence
• Manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple
dimensions (sales, brand equity, search interest, website visits, social media, advertising activity)
• Assisting SVPs within UM Worldwide by creating ad-hoc analysis for identifying root source of data
discrepancies
Analyze business metrics to understand current online retail space trends and provide recommendations for areas of opportunity
Create deep-dive data driven analysis to increase user engagement and KPI metrics to generate revenue.
Extract large datasets with SQL to prepare insights-based ad-hoc reports for management teams
Create weekly/quarterly/yearly business performance tracking dashboards for business owners
JOB PROFILE:
• Establish, lead and take part in work packages projects and programmes as part of Customer
Dissatisfaction/New Wave projects/Improvement initiatives.
• Review Best Practice within service centers and service culture though industry learning and personal
development.
• Work across Global Services and BT.
• Creating Dashboards using Tableau and OBIEE.
• Highlight gaps and areas for potential improvement in Global Services.
• Review current service levels.
• Accountable for Customer Service key metrics in order to control quality and productivity targets in CS.
• Monitor, analyses and report performance against defined targets in scorecard criteria, co-ordinate
customer service satisfaction surveys for CS.
• Lead and champion benchmarking, knowledge management. Creativity and innovation within CS
JOB PROFILE:
• Timely deliver different project's data at the highest possible quality standard.
• Automation of worksheets as per the requirement.
• Maintaining and creating sheets and handling many excel sheets.
• Optimize existing data work flow and provide ongoing feedback on tools and project.
• Managing, cleaning and analysis of large datasets.
bachelor of technology, computer science
