General Manager
Techmart
Total years of experience :24 years, 0 Months
Consumer Electronics Value Added Distributor since 2003 with
regional coverage across UAE, KSA, Oman, Bahrain, Qatar, &
Kuwait through localized subsidiaries and team force of 250+
SINCE April ‘2014
\[General Manager - Lower Gulf\]
Responsible for complete Business Operation 0f Independent Subsidiaries in Bahrain, Kuwait, Oman & Qatar..
End to end Responsibility of the P&L and Operations.
Develop & manage the team managing the Distribution Channel & Retail for the complete range of Techmart brands to reach the financial
targets.
Build operational systems and process with view to expand the business in terms of reach and offering.
Purchasing/Buying responsibility with firm guideline on ageing of stocks.
Formulate promotion plans keeping the business objectives of even billing and category.
Guidance to the respective channel heads for effective execution of the promotion plans for maximum extraction.
Talent acquisitions as per the business needs and implement Performance Evaluation & Training Programs to ensure that the team meets
its financial goals.
Co-ordinated and built strong working relations with Brands/OEM’s, to strengthen and maximize the mutual business.
Periodic reviews to senior management & principals on compliance and market demand, competition and presentation of sustainable plan
to increase the reach and value.
Ensure effective administration of the company and meet the legal compliance.
Plan and execute new product launches.
Maintain contact with all the key customers in the market area to ensure high level of customer satisfaction.
Conceptualize & implement the Value Chain as a Profit Centre Head.
Start multibrand business concept in a company with single brand approach of 14 years.
Market research to understand the brand/ product demand, its positioning & profitability in view to increase the range of product offerings.
Structure the operational systems & processes, training & development programs for the new brands/products.
Develop a widespread Channel & Retail Chain for the complete range of Electronics and IT Brands (Nokia/Microsoft/HCL/Apple ) to reach the
financial targets of the division.
Monitor and analyze the market trend and competition to implement strategies for continuous improvement of the offerings.
Formulate & Implement Marketing Plans (Both ATL & BTL) for effective communication to the target customers.
Formulate the talent acquisition plans as per the business needs and implement Performance Evaluation & Training Programs to ensure that
the team meets its financial goals.
Co-ordinate and build strong working relations with Brands/OEM’s, to strengthen and maximize the mutual business.
Develop and implement budgets with periodic reviews to senior management in compliance with company policies.
Abhishek Kumar - page 2
Bring business growth and develop strategies to achieve the market position as “Leading Infrastructure
Company”.
Strengthen the organizations general management & sales operation in Delhi & NCR with the objective
of becoming the leading brand of high end laminates & veneer.
Manage and account for the P & L for Delhi & NCR Sales Operations through direct supervision of
Product Heads, Sales Managers, Project Heads & Commercial Heads
Set up independent sales and distribution units within the branch.
Enhancing the corporate image and initiate Organizational Change.
Display Entrepreneurial skills and ability in formulating & implementing strategies & guidelines for
achieving defined MBO’s.
Optimize resource utilization & competency up-gradation of teams for improved productivity.
New Brand and product launch - end to end responsibility for branch.
Manage & maintain working capital to the tune of Zero Stock Inventory.
#
Evaluation & Appraisal for the team members.
Bring New Trade Ideas in Laminate & Veneer Industry.
# Conceptualized & implemented relationship programs like ALC, Elite Club and Power Retail.
# Conceptualized and implemented the “Green Design Studio” in India.
Manage & Monitor the Sales & Marketing operations for Central & Eastern European countries (Poland,
Hungary, Czech, Slovakia & Romania) with a revenue generation of 5 Million $ per annum through
Consumer Electronics and Home Appliances products.
Widen the network through Retail Chain Stores like Auchan, Media Markt, Macro Cash & Carry,
Electroworld.
Implement strategies like “Even Billing” & “Striking Dealer/ Distributor Balance” with the Sales &
Distribution partners across the region.
Support Production Planning by monitoring and analyzing the market trends and expected indents from
other sales region.
Create OEM customer base to achieve the defined sales target.
Lead the company’s foray into “Photo channel business” for Digital Imaging Products and Accessories.
Provide the leadership to successfully implement a channel dedicated system with policies to
strengthen the market share and also acquire the business from the stronghold of competition. .
Developed the national road map for Digital Imaging Business for Photo channel and NCO.
Develop & implement the concept of ‘engaging all for conflict resolution’ during the process of change.
Contribute to the company’s mission by strategically eroding the competition from PC and bringing the
honor of highest market share to the NCR region.
Received the appreciation for developing the channel & was chosen as a DI Expert for North Region.
Period : October 2003 to October 2006
State Head - Jharkhand & Bihar
Generate revenue of Rs.50 crores per annum through all Product Categories.
Provide the team leadership to successfully install a multipoint sales channel, product placement,
marketing activities.
Developed road map to tap rural markets to generate product awareness.
Received “Excellence Awards” for sales performance, “ Sales Achiever Award”, “ Milestone Achiever
Award” & “All India Best 5 Award”
Formulated value added distribution & sales strategies.
Opened 6 brand showrooms (Sony World’s) within a span of 2 years.
(2 years 1 month)
Assigned specific responsibility to turnaround Lucknow and Gorakhpur market.
Successfully corrected the network and achieved the MBO within specified policy of the company.
Increased the Flat TV market share with focus on rural market, a strategy that gave long term
advantage to the company over the competitors.
Sales - Colorsoft Lens India Pvt. Ltd
Benetton Group
Assigned to achieve desired sales target, ensure billing and collection within specified time period.
The job included identifying and appointing Dealers and distributors for increasing the existing
distribution network for UCB's Hi - Fashion Eyewear's.
Abhishek Kumar - page 4
Explored new markets in Maharashtra, Goa, Uttar Pradesh, Utranchal & Punjab
Reorganized the whole network setup of Punjab and Maharashtra territory.
As a special responsibility, headed the Decision Support Team.
B.Com (H)