Marketing Advisor
USAID-SHOP-PLUS - Project
Total years of experience :20 years, 9 Months
Pharmaceuticals & Marketing Advisor USAID -SHOP-PLUS Project Pakistan
Abt. Associates
At the moment I am working as Marketing Advisor with USAID- Funded Sustainable Health Outcomes Through Private Sector (SHOP-PLUS-Project) my basic responsibilities are
• Liaise with representatives of pharmaceutical manufacturing firms and Pakistan’s paediatric (PPA) and medical (PMA) associations to discuss and agree upon areas of collaboration in promoting prescription practices amongst private providers
• Develop provider awareness strategies in consultation with the pharmaceutical manufacturers and PPA/PMA and assist in organizing training programs.
• Support monitoring of relevant program indicators to evaluate effectiveness of program interventions
• Examine options for expanding current marketing efforts.
To seeks to harness the full potential of the private sector and catalyse public-private engagement to improve health outcomes in family planning, HIV and AIDS, maternal and child health, and other health areas, including ending preventable child and maternal deaths, an AIDS-free generation, and FP2020. The project improves the equity and quality of the total health system, accelerating progress toward universal health coverage.
. USAID-The Agribusiness Project. Market Linkages And Private Sector Engagement
Expert.
August 2014 - July.2015 Pakistan
Worked as Market Linkages / Private Sector Engagement Expert with USAID-The Agribusiness Project for the value chain of off-season vegetables, citrus fruits, meat, chili & bananas, grapes, seed potatoes, to build the capacities of poor and marginalized community farmers, well equip them with market based skills, in order to establish their own small & medium enterprises, link farmers directly with high-end markets for sustainable results. I have successfully linked various value chain farmers with chain super markets like METRO, HYPERSTAR, CARREFOUR, Pearl Continental Hotels, Imtiaz Chain Super store.
• Responsible for engaging the private sector and related institutions for the development of sustainable market linkages across beneficiary horticulture value chains
• Engaging and organizing small and medium size farming clusters through a community based approach aimed at enabling greater access to end markets
• Designing and delivering capacity building initiatives to the micro, small and medium size farming enterprises, including enterprise and entrepreneurship development training programs.
• As a Market Linkages Expert I worked with the Technical Teams (Value Chains) to identify market opportunities and works Agribusinesses, Farmer Organizations (Associations/ Agriculture Coop.) and traders (whole sellers, retailers and exporters) to enable them to capitalize on opportunities.
• Identified bottlenecks preventing the development of product specific or geographically based value chain. This included the identification of needed interventions within the value chain to overcome the obstacles preventing its development.
• Lead the work with ASF all Value Chain Teams in the arrangements of events / exhibitions to promote the establishment of market linkages and business expansion for women project beneficiaries.
• Assist private agribusinesses in the development and implementation of their marketing strategies to improve agribusinesses marketing performance.
• Facilitate linkages between key stakeholders of the agribusiness sector with farmers or farmer’s organizations. Develop market vertical and horizontal linkages; between farmers and other value chain actors.
• Capacity building of beneficiaries mostly women & Youth to set up their own enterprises.
• Provided inputs into A.S.F Pakistan deliverables including reports, work plans, and PMP regarding market linkages activities and progress.
I have closely work with C, S, R of almost all multinationals firms
• Under USAID ENTREPRENEURS sector wise experience
• Hand Embellished Fabrics Value Chain.
The USAID ENTREPRENEURS is a five year program that started in 2009 with goal to significantly increase the incomes of micro entrepreneurs and small enterprise owners, the majority of who will be wome, Hand Embellishment Fabrics (HEF) is one of the four value chain selected at the beginning of the program as having potential to sustainably increase incomes of MSEs particularly women. I am responsible for formation of women embellishers clusters, enables them to get best inputs supply, introduce their products to end market, capacity building by linking them with fashion design schools / institutions, play a role of bridge in between poor & marginalized community women & potential buyers.
Medicinal & Aromatic Plants Value Chains
To, understand the constraints impacting the market for Herbs and Spices (Medicinal Plants)
To create direct linkages between Medicinal Plants collectors & Potential buyers.
Honey Bee Forming Value Chain
To work closely with Value chain team in order to build the capacities of Key Implementing partners to increase the honey production by adopting best practices.
To link project benefecries with potential Honey buyers like Laganees, Marhaba, enable them to get handsome price.
Design short term / long term business strategy for the said Value Chain sector.
Innovative product development.
Dairy Value Chain
In this particular value chain we are working with more then 22000 beneficiaries in the remote areas of Pakistan.
To build their capacities to increase the milk.
To link them with potential buyers in order to increase their income.
With the collaboration of Milk processing companies install milk chillers at the door step of milk collector enables them to save their milk as well as to sell their milk
Project /Economic Development Management: May 2009 till May 2011.
Hashoo Foundation is a dynamic and progressive NGO, which implements viable socio-economic and capacity building programs in Pakistan and has offices and presence in the USA, UK and Tajikistan. Work directly with the Country Director and oversee all Sales Market related assignments and also provide support to programs, due to my field experience in development. My responsibilities in this organization include managing the team of 70 members reporting to me, I have link more than 2000 benefecries to potential buyers & increases their income by 50% in One Year
As Assistant Manager Business development in an Under the Economic Development Division Programs in this area aim to achieve greater financial independence and self-reliance of individuals, families, and communities. Partnering with communities at the grass roots level and exploring issues of socio-economic development, In hand exp. Of development projects enhance the basic earning capacity of the community partners while improving access to existing health, education, and nutrition services, dairy forming,
I was also responsible for the Sales, Marketing & Branding of all those products produced
by benefecries of Economic Development Program.
Value Chain Management of Economic Development Programs like Honey Bee Forming, Dairy Farming.
Successfully open stores in Marriot & Pearl Continental Hotels.in order to set inside Shops for Marginalized community’s products.
Market Linkage Development, I have establish various vale chains of small businesses, I have also developed market linkages of various communities / beneficiaries products like Honey, Dry Fruits, almond Oils, Handy Crafts.
Here I was responsible for Brands Management, Product Market Plane Preparation, Formulating new strategies for new & existing products, Launching new products, Market research activities, Handle Market Development Activities, Identify Market Opportunities, Strategy formulation / Implementation & Monitoring the Implementation Of Various Strategies, Sales Analysis, Giving Marketing inputs during training programs, Handling Sales Promotion Meetings, extensive fields visits throughout Pakistan.
In this organization I was responsible for Field Force / various health’s & management related professionals .Promoting Health education & creating awareness through interpersonal trainings & workshops, targeting Health related professionals, Govt. / Non Govt.
I have conducted detailed workshops as lead facilitator across Pakistan on the following health related subjects, Epilepsy, Pregnancy Miscarriage, Epidemic diseases, Health management, Child Health care, Communicable diseases & STIs. Here I was responsible to manage the sales team of 135 members including Sales managers, Regional managers, Zonal managers & increases the sale of my products group from.
I worked there as sales training Manager
Stanley Pharmaceuticals (Pvt) Ltd Peshawar. Where I was responsible to formulate strategy, Design & run field campaigns, Manage competitor threats, Market Plan designing for current & upcoming brands, worked on Hygiene promotion related brands. Here I was responsible to manage the group of 140 sales team (collectively) I had increases the sales of the product portfolio within One & Half year.
Novartis Pharma, Pakistan Based at Peshawar (Psychiatry Group) to generate new business by promoting company's research brands
Business related subjects
Pharmaceuticals Sciences