Senior Account Manager
TING LLP
Total years of experience :5 years, 3 Months
BRANDS: TBZ - The Original, Royal Canin India, and UCL - AGARO
- Developed targeted strategies for social media campaigns and oversaw execution of campaigns, resulting in boost of website traffic by 194% in 2 months.
- Expertly developed and managed social media campaigns to drive engagement and acquisition across several networks, reaching an average of 4M+ impressions per month across FB & IG.
- Leading a team of content creators in the domains of design, copy, production, and studio.
- Monitored performance and provided timely reporting of key metrics and insights.
- Quality controlled and supervised communication collaterals for paid + social campaigns and website collaterals.
- Leveraged data-driven insights to optimize campaigns to reach KPIs and objectives.
- One point of contact for Mondelez pan India for all trade and consumer marketing campaigns across, Dairy Milk, Bourn Vita, Lickables, & Gems Surprise and premiums for Tang, Dark Milk, Oreo, 5-STAR, Bournville, Perk, etc.
- Developing plans to increase sales and visibility for Mondelez's portfolio.
- Collaborating cross-functionally to ensure execution of marketing plans, resulting in increased revenue and customer satisfaction in a fast-paced and dynamic environment.
- Monitoring and evaluating each campaign.
- Implementing standards and processes for delivery of BTL campaigns.
ACHIEVEMENT IN ROLE- Responsible for business retention and growth in a Covid-19 year to an annual turnover of 500 million rupees.
BRANDS: Aditya Birla Group, Netflix India, Viacom 18, Estee Lauder, Economic Times, Skoda, Jeep, Conde Nast etc.
- Conceptualizing and executing experiential marketing campaigns as per brand's brief.
- Blending technological innovations to enhance the brand-consumer experience.
- Creating and pitching experiential presentations, 360 degree marketing plans for offline with online amplification.
- Generating business from the new and existing accounts to achieve profitability.