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Abul  Bashar Md Sharif , Head of Product and Business Development

Abul Bashar Md Sharif

Head of Product and Business Development·Easytrax Ltd.

Bangladesh

Master's degree, Master of Business Administration, Major in Marketing, 2008 - 2009

Work experience

Total years of experience: 19 years, 9 months

Head of Product and Business Development

January 2018 - Present

Easytrax Ltd.

Dhaka, Bangladesh

January 2018 - Present

Created company from a single customer to 5000 customers in 2.5 years from commercial launching with monthly turnover of BDT 25 lac from subscriptions & monthly average device sales from 50 to 250

Serving now 150+ corporate customers such as Akij Group, Renata, Jamuna Group, Eastern Bank etc

Managing 25 employees from various departments like Accounts, Customer Service, Software Development and Product Development and Technical Team

Built a 100% automated back office system to ensure customer life cycle management with ticketing system to track all customer complaints

Deployed 12 nationwide distributors who are selling branded products and services each month and ensuring proper after sales service.

Expand business through proper digital marketing on facebook, google and SEO and ensured a brand loyalty and stickiness and referrals from existing customer

Ensured cash flow each month during the pandemic which ensured us to manage our full operational costs and ensured 100% salary for all employees during the whole pandemic from March 2020 till date

Initiated for an association named VTSPAB where all industry owners have meeting each month to discuss issues among the industry and also negotiate govt rules & regulations with BTRC.

Established a 100% process oriented organization by making all reports transparent in dashboards and daily, weekly and monthly automated email reports to management.

Ensured 100% digital payment & bill collection process for invoicing & collecting monthly subscriptions

Developed a World Class GPS Tracking app with freelancers with one of the best ui ux experience which is now copied by over 50 companies in Bangladesh and India.

Company industry:
Telecommunications
Job role:
Information Technology

Product Manager (Lead Specialist), Wireless Broadband, Product Department, Commercial

July 2009 - December 2018

Grameenphone Ltd.

Bangladesh

July 2009 - December 2018

Part of the Dynamic Team which worked for the entire company to continuously grow the Internet Business with yearly revenue of over USD 360 Million in 2019 from USD 60 Million in 2015. Fortunate enough to play a key role in empowering people by bringing access to internet (now the largest operator in Bangladesh by far).

Innovation in product design to acquire more than 1 Mln new data users every quarter

Launching Internet Packages and Campaigns round the year by working with technology team, marketing team, customer experience, regularity, finance and distribution team.

Trained more than 200 GP sales (corporate, GPC, call center) agents on 3G service and change in mobile data business

Worked with Customer Experience team to reduce internet complaints by 27% in 2017

Took active part in launching 3G & secured YoY 61% revenue growth in 2014

Introduced a new third party call center channel for Internet sale & ensured daily 1Mln taka additional mobile data revenue

Worked closely with Technology Team to Design & develop new products after thorough testing for 3G and 4G & also worked directly with Ericsson and Huawei and other major network service providers for Grameenphone.

Worked closely with Accenture and GP Technology team to launch instant Internet products and campaigns within seconds from 7 days by a self-service tool & helped GP to ensure monthly targets.

Worked for Telenor Myanmar to help their customer experience and product team to simplify their internet package designs technically to help them reduce customer complaints.

Simplified the revenue report structure to help Revenue assurance team to make structured reports for finance team for products across Grameenhone from raw cdr data which helped prevent revenue leakage and stop fraud activity within GP network on product activation and deactivation.

Took active part in Grameenphone I-Gen program from Product team and ensured rollout involving 2000 schools

Launched Paid WiFi service for the first time in industry and gained youth attention on mobile internet in 2G era; more than 10, 000 users registered from 3 hotspots

Created simplified UAT processes for testing products before launching with 100% error free testing results during pre-launch UAT and post UAT.

Rewarded lots of employee of the month recognition's for outstanding and dedicated performance throughout the year for projects and campaigns and achievements.


Awards:

· Award on “Q3” for Grameenphone Data Platform Simplification Project.

· Award on ‘Magic of Simplicity Q2, ’15 QAwards Internet: Flexi- load Trigger based Internet Pack Retailing’

Company industry:
Telecommunications
Job role:
Information Technology

Officer, Regional Sales, Grameenphone Center, Mymensingh

January 2008 - June 2009

Grameenphone Ltd.

Bangladesh

January 2008 - June 2009

Major Responsibilities:

-Provide one-stop customer service as per defined processes to enrich customer experience.

Company industry:
Telecommunications
Job role:
Sales

Call Center Agent

March 2006 - June 2007

Pacific Bangladesh Telecom Limited (CityCell)

Bangladesh

March 2006 - June 2007

- Provide one-stop quality Customer Services to ensure positive customer experiences.

- Conducting service awareness and tele sales to retain the existing customers and acquire potential
customers.

- Maintain targeted KPI on a regular basis

- To be more caring, reliable, inspiring and friendly with the subscribers to enhance and maintain
Company’s Brand promise

- Capture customer insights, follow-up and escalate critical issues / complaints and provide timely
feedback to ensure customer satisfaction

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Support Services

Education

Master of Business Administration, Major in Marketing, 2008 - 2009

December 2009

December 2009

Master's degree, Master of Business Administration, Major in Marketing, 2008 - 2009

Bangladesh

Southeast University, Bangladesh Master of Business Administration, Major in Marketing, 2008 - 2009

East West University

June 2006

June 2006

Bachelor's degree, Bachelor of Business Administration, Major in Management in Information System and Minor in Human Re

Bangladesh

East West University Bachelor of Business Administration, Major in Management in Information System and Minor in Human Resource Management, 2001 - 2006

Skills

Feedback
Expert
Feedback
Expert
Administration
Expert
Administration
Expert
Mobile
Expert
Mobile
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Automation & Change Management
Expert
Automation & Change Management
Expert
Decision Taking
Intermediate
Decision Taking
Intermediate
Business Analysis
Expert
Business Analysis
Expert
Pricing & Strategic Planning
Intermediate
Pricing & Strategic Planning
Intermediate
Service Orientation
Expert
Service Orientation
Expert
Interpersonal Skill
Expert
Interpersonal Skill
Expert
Complex Problem Solving
Expert
Complex Problem Solving
Expert
Implementation Framework
Intermediate
Implementation Framework
Intermediate
New Product Development
Expert
New Product Development
Expert
Critical thinking & Creativity
Expert
Critical thinking & Creativity
Expert
Emotional Intelligence
Expert
Emotional Intelligence
Expert
Situational Leadership
Expert
Situational Leadership
Expert
Feedback
Expert
Feedback
Expert
Administration
Expert
Administration
Expert
Mobile
Expert
Mobile
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Social profiles

Personal Website
Personal Website
easytrax.com.bd/

Languages

English
Expert

Training and Certifications

Training
Product Management Process
Grameenphone Ltd.
Lean Six Sigma Yellow Belt Training
Grameenphone Ltd.

Hobbies

  • Listening to Music, Reading Books, Traveling and Photography, IoT, Playing Cricket
    Was an active member of School and College Cricket Team Active East West University Photography Club member