Ahmed Abou-Donia, Commercial Director

Ahmed Abou-Donia

Commercial Director

Cemento Ready Mix

Location
Egypt - Cairo
Education
Diploma, Contracts Management & Administration
Experience
21 years, 7 Months

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Work Experience

Total years of experience :21 years, 7 Months

Commercial Director at Cemento Ready Mix
  • Egypt - Cairo
  • My current job since May 2018

Job description includes but not limited to the following:
1. Set business performance targets from both financial and operational perspectives (volume, cost and margin).
2. Closely monitor actual performance during the year versus plans and budget.
3. Review budget and recommend necessary changes and updates as per changes in the market. 4. Define the company's value proposition for Ready-mix business products, services and solutions differentiating versus our competitors.
5. Implement the strategic plan for the growth of the company including innovation and development ofVAPs, market and Plant/project expansion.
6. Develop & implement commercial strategies according to company goals and objectives aiming to accelerate growth.
7. Close monitoring and reviewing the monthly P&L to ensure that the financial & profitability targets are being met.
8. Act to acquire new customers and manage client relationships.
9. Monitor performance of commercial activities using key metrics and prepare reports for senior management.
10.Review and negotiate the new projects contracts.
11 .Contracts management.
12.Lead the commercial team to ensure that the desired strategies are successfully accomplished.

Sales Manager at Lafarge Ready Mix Egypt
  • Egypt - Cairo
  • December 2016 to May 2018

Job description includes but not limited to the following:
1. Manage the sales team to ensure that the desired strategies are successfully accomplished.
2. Identify and Retain customers to secure sales volumes and prices targeted by developing, implementing and supervising sales procedures and tactics.
3. Develop, coach and train sales team directly and indirectly in different geographical local regions
4. Coordinate and Manage with different organizational departments to facilitate the work flow of the commercial organization.
5. Responsible for generating sales volumes, revenues challenging an annual objectives.

Projects Management Manager at Roots Steel International
  • Egypt - Cairo
  • February 2013 to December 2016

Job description includes but not limited to the following:
1. Establishing Project Management Department for RS Egypt factory.
2. Monitoring the Engineering, production shipping schedules to ensure fulfilling RSI delivery commitments with the clients.
3. Reviewing the contracts signed with the clients technically and commercially (Contract Administration).
4. Ensuring the fulfillment of RSI contractual obligations.
5. Master Planning for the factory load.

Sales Manager at Roots Steel International
  • Egypt - Cairo
  • November 2010 to February 2013

- Responsible for the development and performance of all sales activities in the Egyptian market.
- Staffs and directs the sales and project management team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and objectives.
- Establish plans and strategies to expand the customer base in Egypt and contribute to the development and training for Sales Engineers.
Job description includes but not limited to the following:
1. Establishing Roots Steel Sales Office in Egypt.
2. Setting the strategic objectives for the Sales department in line with the company's grand strategies to ensure a long term profitable growth. 3. Recommending the appropriate business strategies that are suitable to be used in the Egyptian market after analyzing the competitive forces and the external opportunities and threats. 4. Developing the sales and marketing plan in line with the company's grand and business strategies. 5. Initiating and coordinating development of action plans to penetrate new markets. Conducts one-on-one review with all Sales Engineers to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Sales Engineers sales and activity performance.
6. Drive development of strong customer base and relationship management for key strategic customers.
7. Meeting key customers regularly to keep an ongoing feedback mechanism on service provided. 8. Project closing & signing contracts with the clients.
9. Organizing and participating in trade exhibitions. 10.Recruiting, testing and hiring Sales Engineers based on the criteria agreed upon by senior management.
11 .Assure achievement of set financial targets.

Sales Manager at Roots Steel International
  • Saudi Arabia - Eastern Province
  • February 2010 to November 2010
Senior Sales Engineer at Mabani Steel LLC
  • Saudi Arabia - Eastern Province
  • August 2008 to January 2010
Sales Engineer at Mabani Steel LLC
  • United Arab Emirates - Ras Al Khaimah
  • March 2007 to August 2008

Being the only Sales Engineer I've participated in selling & finalizing a lot of projects and making a huge base of clients in the Northern Emirates. The job description is similar to that of Senior Sales Engineer.

Projects Management Engineer at Zamil Steel Egypt (ZSE)
  • March 2006 to March 2007

During this period I've participated in monitoring more than 60 Engineering projects located in Egypt & Africa inside the company. My job description includes the following tasks: 1. Project progress monitoring. 2. Monitoring the Engineering schedules, the production schedules & the shipping schedules & comparing these schedules with the pre determined schedules which are put based on the complexity & priority of projects. 3. Reviewing the contracts & specially the payment terms. 4. Monitoring the financial status of the project. 5. Analyzing the project costs. 6. Coordinating & issuing claims against departments which make mistakes that lead to cost over run or behind schedule projects. 7. Visiting the project site for local projects during the erection stage to solve any problem that faces the erection crew & needs the head office aid.

Structural Engineer, Engineering Department at Zamil Steel Egypt (ZSE)
  • December 2003 to March 2006

During this period I've participated in preparing workshop detailing for many steel structures projects.

Structural Engineer, Technical Office at DSD-FERROMETALCO (The Egyptian German Company for Metallic Construction)
  • Egypt - Cairo
  • October 2002 to December 2003

During this period I've participated in preparing workshop detailing, designing & making 3D models for many steel structures projects.

Education

Diploma, Contracts Management & Administration
  • at The American University In Cairo
  • April 2023
Master's degree, Master of Business Administration (MBA)
  • at Arab Academy – Graduate School of Business
  • January 2013

Diploma, The Professional Program in Project Management
  • at The American University in Cairo
  • January 2004

Bachelor's degree, Bachelor of Civil Engineering
  • at Ain Shams University
  • July 2002

Specialties & Skills

Sales Contracts
Sales Planning
Strategic Thinking
Negotiation
Solution Selling
MANAGEMENT
PROJECT MANAGEMENT
BUSINESS STRATEGIES
CLOSING (SALES)
COMMUNICATIONS
CONSTRUCTION
COORDINATING
INNOVATION
LEADERSHIP

Languages

English
Expert

Hobbies

  • Gymnastics, Reading